TOCALWe grouped potential customers using prima-ry data collected into homegenous target clus-ters as shown below.

1.0. Problem

Tocal will become the first review social net-

work platform to use data analytics and real

time communication to empower the user,

reducing risk of purchase and information

search while increasing price transparency.

Tocal will be a mobile optimisied website

and mobile application designed to

facilitate experience sharing, planning and

booking of trips:

Business Overview

2.0. Solution

3.0. Target Market

4.0. Compeition5.0. Team

6.0. Financial Summary

Why Would You Use Tocal?

Did you know? Mintel reported in 2014 that

people are becoming increasingly comfort-

able using mobile applications to manage

their lifestyles, 43% of consumers believe

finding holidays themselves is the best way

to get a good deal, 41% said researching

the holiday is part of the experience, 29%

said they trust consumer reviews more than

travel agents, 22% said the amount of in-

formation available when searching for a

holiday is overwhelming and 12% said they

often struggle to decide where to go on

holiday.

Register via Facebook or email credentials

Discover destinations and experiences of interest

Plan the perfect trip using ‘Smart Profile’

Book with reduced risk of purchase.

By combining the elements of real time

communication, data analytics and reviews

together, Tocal will provide an industry l

eading ‘like-minded experience-sharing

platform’ like no other for a worldwide

audience of ‘like minded’, experience

sharing customers.

Students & Yuppie Travellers Age 18-29, are the least likely to

stop using review sites because

of averts, most receptive to fun

and humour.

Family Adventurers Age 30-44, are the least willing

to pay for the service and seek

the rational benefits of using

Tocal.

Retired/Wealthy Travellers Age 45+, are the laggards, but

are the most likely to pay for

the service once adopted. Tend

to be in ABC1 social class.

There are three types of competition. 1)

Research media sites (direct) - Trip Advisor,

Gogobot. 2) Booking sites (to become

partners) - Last Minute.com, Expedia, Book-

ing.com. 3) Social Media (Indirect/comple-

mntary) - Facebook, Twitter, Instagram.

Value Proposition = Real time communi-

cation to speak to like minded consumers

through industry leading data analytics. Tocal will be managed by Ben Thomas, a

Business Analyst for Actionable Insight. He

will recruit a team of web developer and

customer service staff to facilitate the day to

day running and maintenece of Tocal to fuel

their plan of mass expansion.

1) Information matching - our innovative ‘like-minded’ service ensure customers find in-

formation that is relevent to their needs. 2) People matching - matching like minded cus-

tomers through smart data analytics. 3) Reduce risk - With high quality information comes

better informed decisions. 4) Time saved - technology reduces search time.

5) Price transparency - Booking through trusted partners.

- Seeking a £270,000 Investment.

- Start-up costs = £31,450

- Fixed Costs = £21,841

- Sales Price Per Customer = £0.50

- Variable Cost Per Customer = £0.24

- Break Even = 84,004 users (Month six)

- IRR = 150%

- NPV = £1,322,000

- 3 Year Pay-back at £7500 Per Month for 3

Years and 10% Dividend of Profits

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