today’s topic: how to become a billionaire by the age of 22 · 2019. 8. 28. · a billionaire by...
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How to become a billionaire by the age of 22
Today’s Topic:
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Helping Students Build TheirIntercultural Competencies
Carol Scovotti, D.P.S.Professor of MarketingCoordinator, International Business ProgramDirector, Institute for International Business Collaboration
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A College Education Teaches Students1. Inquiry & Analysis
2. Creative & Critical Thinking
3. Written & Oral Communication Skills
4. Quantitative Literacy
5. Information Literacy
6. Teamwork & Problem Solving
7. Ethical Reasoning
8. Civic Knowledge & EngagementAAC&U LEAP Essential Learning Outcomes
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90% of business leaders from 68 countries identified
cross-cultural competence as the top management challenge
of the 21st centuryEconomist Business Unit, 2006
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Tomorrow’s Business Leaders Face
• Diverse markets
• Multicultural workforce
• Attracting & retaining top talent
• Profit & cost reduction
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A College Education Teaches Students1. Inquiry & Analysis
2. Creative & Critical Thinking
3. Written & Oral Communication Skills
4. Quantitative Literacy
5. Information Literacy
6. Teamwork & Problem Solving
7. Ethical Reasoning
8. Civic Knowledge & Engagement
9. Intercultural Knowledge & Competence
AAC&U LEAP Essential Learning Outcomes
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Intercultural Competencies
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Knowledge 🌍🌍Motivation 🌍🌍 Skills
to Interact Effectively with
People from Different Cultures
Wiseman, 2002. Handbook of International & Intercultural Communications, 2nd ed.
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the capability to work effectively in culturally diverse
environments
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How do you TEACH
Intercultural Competencies
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Traditional Approaches• Listen
• Read
• Watch
Lecture5%
Reading 10%
Audio Visual 20%
Demonstration 30%
Group Discussion 50%
Practice by Doing 75%
Training Others 90%
The Learning Pyramid, National Training Laboratories, Bethel, ME
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Traditional Approaches
• Oversimplify
• Homogenize
• Stereotypes
• Inductive thinking
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More Active Approaches
• Listen
• Read
• Watch
• Talk
• Do
• Teach
Lecture5%
Reading 10%
Audio Visual 20%
Demonstration 30%
Group Discussion 50%
Practice by Doing 75%
Training Others 90%
The Learning Pyramid, National Training Laboratories, Bethel, ME
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Talk• Guest speakers
– International students– International business people– International partner school visitors
• Case analysis– International is a perspective, not just a discipline– Every marketing concept has international implications
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Do• Experiential learning activities
– In the classroom …• Give assignments that require research beyond web resources• Role plays, debates, presentations, competitions• CultureX
– Beyond the classroom … • Promote co-curricular service learning involvement• Host an International Dinner or Talent Show• Take students abroad
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Teach (Direct Interaction)• Student organizations
– You advise / They do the work• Collaborate with foreign partner schools
– Short assignments to semester-long projects
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Ancient Chinese Proverb
“Tell me and I’ll forget.Show me and I may remember.Involvement me and I’ll understand.”
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How do youknow when
studentsget it
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Pre & Post Experience Assessment Instruments
• Ethnocentricity (Heuliep & McCroskey, 1997)
• Global Mindset (Thunderbird)
• Intercultural Competency (Elmer, 2010)
• CQ – Cultural Intelligence (Earley & Ang, 2003)
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Global Mindset• Intellectual Capital
– Global business savvy, cosmopolitan outlook, cultural complexity
• Psychological Capital– Passion for diversity, quest for adventure, self-assurance
• Social Capital– Intercultural empathy, interpersonal impact, diplomacy
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Cultural Intelligence• Drive
– Interest, confidence to ability to adapt• Knowledge
– Understand cultural similarities & differences• Strategy
– Plan for multicultural interactions• Action
– Adapt to a given intercultural interaction
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Cognitive
Affective
Behavioral
Cultural framework knowledgeCultural self awareness
CuriosityOpenness
Verbal & nonverbal communicationEmpathy
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Institute for International Business Collaboration
• Mission:Increase intercultural understanding & competencies thru
customized, hands-on experiences across the business curriculum & co-curriculum
• Functions:🌎🌎 Matchmaking 🌎🌎🌎🌎 Facilitation 🌎🌎🌎🌎 Research 🌎🌎🌎🌎 Outreach 🌎🌎
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Marketing Examples• Multinational Team Sales Negotiation Assignment
– Netherlands, US• Multinational Team Sales Competitions
– Austria, Belgium, Finland, Germany, Netherlands, US• International Marketing Entry Competition
– Hosted in Netherlands; Schools from all over world• Project EOS
– Germany, US (for UNCTAD)
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What you can do as a junior faculty• Build your network
– Conferences– Mentor program– Join an local international trade association– Stay connected with alumni
• Connect with your university’s international office– Foreign partner schools– Study abroad opportunities– Faculty-led travel studies
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Conclusions• Intercultural competencies a vital learning objective• Traditional teaching approaches insufficient• More hands-on experiences required• Lots of ways to more deeply engage students• Must assess before & after to understand impact
– Cognitive, Affective, Behavioral
It’s your challenge to teach in ways that help students develop their intercultural competencies
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Thank you for your attention.QUESTIONS or COMMENTS???
Carol Scovotti, D.P.S.Professor of MarketingCoordinator, International Business ProgramDirector, Institute for International Business Collaboration