WHAT ARE

THOU THINKING?

60-SECOND BOOK BRIEFS

BY MARTIN LINDSTROM

Buyology

Martin Lindstrom wrote Buyology to help us uncover what is going on in our brains that makes us choose one brand over another – how we filter information and what sticks – so we can be more successful in marketing our products.

First, we need to remember that all human beings are irrational and make their decisions with their emotions. This is why celebrity endorsements work so well.

Second, we need to understand what’s going on in the brains of our customers as they make purchase decisions. Knowing what mirror neurons are, and the effect that dopamine has on our brain will go a long way in getting there.

ORDER, FACTS, PROCEDURE,

PREDICTABILITY

Third, we need to understand that as the world becomes more hectic and unpredictable, the more people crave consistency in their lives. Give it to them through your brand.

Finally, we need to engage all of the senses when we are selling and marketing our products. We need to think about how we can include touch, sound and smell into our typical visual advertising.

Do these things, and you’ll be well on your way to understanding Buyology 101.

CREATE YOUR GREATEST WORK

GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT ATWWW.READITFOR.ME