today’s agenda 10.30 – 11.15 meet team kbb sales marketing & pr operations venue 11.15 –...
TRANSCRIPT
Today’s Agenda
10.30 – 11.15Meet team kbb• Sales• Marketing & PR• Operations • Venue
11.15 – 11.30Coffee break
11.30– 12.30Sales training with Simon Naudi
12.30 – 14.00Lunch & Networking
Who are we?
UBM EMEA is a global events-led marketing and communications services business. UBM provide products and services to a variety of specialist professional & commercial communities. It is through our intimate knowledge of these communities that we can serve our customers most effectively.
UBM - 2nd largest global organiser of events - USA, Asia S. America & Europe.
UBM’s key priorities include Agile Growth (acquisitions), Customer Insight (helping to improve your investment ) and Operational Excellence.
kbb portfolio is part of UBM built environment division based in London.
Other events in our portfolio include Ecobuild, Sleep, Decorex
kbb London 2017
You heard it here first...
• 7 – 9 March 2017, ExCeL London
• Co-located with Ecobuild, the UK’s leading exhibition for the construction and energy market attracting over 40,000 visitors
• Creates an annual offering for the KBB industry
Other UBM brands add value
Market growth factors
Soaring housing market
Upturn in housebuilding
Revival of contract market
Design savvy consumer
Aging population
Resulting trends
Increased project value
Success & strength for independent retail specialists
Rise of niche markets
Training
Estimated 20% growth of kitchens & bathrooms market by 2018
What’s new?
We’ve grown... for the first time since 2008!
• kbb Birmingham Arena
• kbbreview Annual Retail & Design Conference
• Innovation Awards
• Installers Area
• Kitchen Designer Foundation Degree Course
kbb Birmingham 2016
Why #futurekbb?
Objective: >15,000 trade professionals
• Email/SMS marketing, digital advertising, paid search campaigns
• Twitter, LinkedIn, Facebook
• Print advertising, Direct Mail, PR
Content Marketing
Digital Marketing
Social Media
Marketing
Offline Activity
Integrated Marketing Strategy
kbb Birmingham Show App
Your brand at our visitors’ fingertips
• Cutting edge industry leaders
• Exhibitor/Visitor networking
• Promote your brand pre-show
• Generate year round business
• Bespoke branding opportunities
Tools to help boost ROI
Exhibitor Zone
Marketing Assets
Exhibitor Profile
Partner PortalTechnical Manual
Visit Connect
N200 Visit Connect
https://www.youtube.com/watch?v=XH8tvYTuETE
kbb Birmingham Show Guide
Get your brand into the hands of our visitors
• Advertising Opportunities
• Website promotion
• Newsletter sponsorship
Jackie ChristieEventful [email protected]
PR & Content Support
• Press releases
• Exhibitor promotion
• Media titles
• Contento Interviews, blogs, product featureso Bespoke content e.g. surveys, reports, competitions...
Helen Ericson – Operations Manager
Debbie Fenner – Senior Operations Executive
T: +44 (0) 207 921 8166
Your kbb Operations Team
*ALL NEW* EXHIBITOR MANUAL Accessed via link https://ordering.ges.com/000015462
Pick your own username and passwordOfficial contractor details and order forms
*NEW for 2016*
•High visibility vests mandatory for build up & breakdown•Safety footwear – no flip flops, pumps, open toed shoes•Badges for contractors
BUILD UP Tuesday 1st March 0800-1800hrs Space OnlyWednesday 2nd March 0800-1800hrs Space OnlyThursday 3rd March 0800-1800hrs Space OnlyFriday 4th March 0800-1800hrs Space OnlySaturday 5th march 0800-2000hrs Space Only/ Shell Scheme
EXHIBITION OPEN PERIOD Sunday 6th March 10.00 – 17.00Monday 7th March 10.00 – 17.00Tuesday 8th March 10.00 – 17.00Wednesday 9th March 10.00 – 16.00There will be exhibitor access from 0800hrs on each open morning.
BREAKDOWN Wednesday 9th March *1800-2200hrs Space Only/Shell SchemeThursday 10th March 0800 – 18.00 Space OnlyFriday 11th March 0800 – 1400 Space Only*Contractors will be allowed into the hall at 18.00hrs
Exhibition Timetable
Space Only
• Pre marked area on the floor ONLY
• Exhibitors responsibility to design, build and deliver their own stand
• Must comply with all regulations in manual
• Must submit copies of plans with full H&S documentation prior to the deadline to receive approval to build
• Stands will then be audited onsite to check that they have been built according to the plans submitted
Stand Packages
Thank You!
Any Questions?
www.kbb.co.uk
Have your say: @kbblive
#futurekbb