todays business final projectpdf
TRANSCRIPT
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Prepared by: Jesse Krim
Overview of Social Media Strategy for Premiere Energy Auction
Premiere Energy Auction
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Background
Premiere strives to save their clients money by introducing a
proprietary software where energy companies compete to underbid each other to secure
a job.
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Social Media Strategy
Premiere’s social strategy ranges across five platforms: Facebook- Mass content
Twitter- Targeted content Instagram- Visual Content Pinterest- Related Content
LinkedIn- Professional Content
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Facebook Strategy
Current Strategies: ● Premiere is focused on selling their business strategy. ● Use unique taglines such as “Savings Saturday” to
promote their product. ● Feature their large clients to promote their credibility ● Explanation of their value proposition ● Promote Company teamwork ● Promote “Green” initiatives
Aesthetic: Thumbnail or link always included 3-6 lines of text
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Twitter Strategy
Current Strategies: ● Create “Hooks” such as posting their
contact information and links to their website
● Promote large clients that use their services
● Links to explain their value proposition ● Post and retweet current industry news
and events ● Post about company industry experience
Aesthetic: Clean profile picture Not many pictures
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Instagram Strategy
Current Strategies: ● Explain their value proposition and
include a call to action ● Promote current industry news ● Post tips on how to save money on
energy costs ● Feature clients who are saving money
using their service ● Post Energy humorous cartoons ● Highlight the history of their industry
Aesthetic: Green colored pictures & Neutral tone
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Pinterest Strategy
Current Strategies: ● Repost pictures from Facebook with
links back to Premiere’s bio ● Industry news ● Energy saving efficiency tips ● Alternative forms of Energy ● Careers with Premiere ● Positive strategies for a green planet
Aesthetic: Interesting photos & great energy tips
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Recommendation #1
Post hooks from one platform to another
● Linking Twitter to Instagram ● Instagram to Facebook, etc.
○ so users can follow content across platforms easier
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Recommendation #2
Showcase how their product is changing the energy industry.
● “How is our product helping to change the world around us?”
● As well as “How is our product helping commercialized companies “Go Green?”
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Recommendation #3
“Every company is a media company” -Gary Vaynerchuk
● Create value for your followers ○ Provide knowledge and current
events about the energy industry
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Implementation
● Add links to other social media pages in company profiles and website ● Include a few posts about Going Green and renewable energy per platform per content
calendar ● Continuing to brand a “Green” service to their audience ● Highlight their impact beyond their clients, explain how their service is disrupts the
energy industry ● Include more current events on renewable energy as well as relevent climate change
news
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Conclusion
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Questions?