21st Century Job Search How To Use Social
Networks to Network
It’s Time To Embrace Social Networks(Employers Are)
Source: 2014 Jobvite Social Job Seeker
Recruiting Worlds Colliding
ATS
Social NetworksReferrals
The Job Posting Process
Who’s Using ATS
http://searchcio.techtarget.com/definition/applicant-tracking-system
What Can You Do To Break The Odds?
ATS eliminate of
candidates
http://www.quintcareers.com/applicant_tracking_systems_report.html
Growth of Social Recruiting
92%
20112012 2013
56%
78%
How Companies Fill Positions
ALWAYS Do the 2-Step
Find a job
then find an insider
Find an insider
then find a job
OR
You
A Network
Need
Build Your Brand
• Job or field of interest
• Experience
• Specific skills
• Success
• What makes you unique
• Why you do what you do
Grow Your Network
• Friends
• Family/Relatives
• Professors
• Advisors
• Coaches
• Alumni
Nurture Your Network
• Congratulate a connection on
a new job
• Share a connection’s status
update, always giving
attribution
• Mention connection’s name in
your status update
• Join group’s discussion feed
and add to the conversation.
• Wish a friend happy birthday
• Give a shout-out to a friend in
your status update
• Share a status update, always
giving attribution
• Post news of upcoming events
The Social Networking Trifecta
1. Create a Great Headline
2. Update Your Status Regularly
3. Get Active In Groups
Find People In Companies
Find Common Interests
1. Add work history to profile
2. Ask friends for introductions
3. Regularly update status to include
career related material
4. Learn Privacy Settings
5. Like” Companies or Groups
1. Write a keyword rich bio
(160 characters) Include URL
3. Tweet/share industry news
3. Engage with People
Especially Target Companies…
Find & Follow
• Advanced Twitter Search
• FollowerWonk.com
• Twellow.com
• Informative
• Appropriate font and color
• Links to social profiles/portfolio
Don’t Forget Your Email Signature
www.CareerSherpa.net
@CareerSherpa