Today’s Objective’s

Learn the Basics of Stimulus Mining

Feed the Brain

Feed the Brain

Feed the Brain

What is our Process?

MU = SF

D

Meaningfully Unique Ideas!

=

Explore Stimulus

Leverage Diversity

Drive out Fear

Stimulus AvailableStimulus Available # of practical ideas invented# of practical ideas invented

Low StimulusLow Stimulus

Medium StimulusMedium Stimulus

High StimulusHigh Stimulus

2222

3838

4747

Value of Stimulus

Stimulus Feeds The BrainStimulus Feeds The Brain

Traditional ModelTraditional Model

Individual BrainstormingIndividual Brainstormingdrainingdraining

BeforeBefore AfterAfter

Suck Method Suck Method Uses Your Brain Like AUses Your Brain Like A

LIBRARYLIBRARY

COMPUTERCOMPUTER

Stimulus sets off a CHAIN Reaction!!!

Where To Go On Vacation?

More Stimulus

More Ideas (Quantity & QUALITY)=

Who’s Job is It?

Innovation isn’t something you do after you get your work done. It’s how you do your work.

Innovation is about more than inventing new products. It’s about figuring out how to add value where you are.

You can innovate in any job, any department, or any organization.

Innovation is about taking action.

It is everyone’s

Job!

Fast & Easier to Find

Harder & Deeper Thinking Involved

5 Categories for Stimulus Mining

TECH Mining Market Mining Insight Mining Future Mining

1111 22223333 4444

+“Gut Instincts and Ideas”5555

Customer and non Customer...• Likes• Dislikes• Perceptions

What we are searching for...

• Frustrations• Complaints• Wishes

...relating to our offerings and our competitors offerings

Insight Mining

Using Voice of the Customer Research for Ideas, Insights, and Opportunities

Connect with customers and non-customers, read blogs, forums, and news posts about your company or industry at large.

www.digg.com www.boardreader.com www.google.com/blogsearch

• How customers are using, misusing, and adapting to our offering

A website linking to

many websites

Insight Mining

Insight Mining

Can we help

owners properly

feed their pets?

Insight Mining

What we are searching for...

Market Mining

Benchmarking versus the Marketplace and Competitors for Ideas and Inspiration

Compare your offering with alternatives; Borrow Brilliance from non-competitors in different industry sectors or countries

Explore how competitors in other cities, states, countries market similar services• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?

Explore how different industries have excelled at delivering personilization• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?

Search for Patent and Trademark Filings by Competitors

◦ Go to freepatentsonline.com◦ Click on Search◦ Click on Quick Search◦ Scroll down to "Assignee". List a

Company Name 

Market Mining

Market Mining

www.howstuffworks.com Is a great place to find info on what

competitors are doing

Market Mining

For Insight and Market Mining, surveys can be easy and free

What we are searching for...

Leverage Facts & Innovation Assets from Inside and Outside your Organization

Mine for new technologies, potential partners, academic research, inventor expertise.

TECH Mining

Search for academic articles and wisdom at www.Scholar.google.com• Looking at psychology and decision making, shopping behavior• What does the latest research tell us about people interacting with technology?• Are there studies about moments of joy and happiness

Search for academic articles and wisdom at www.Scholar.google.com• Looking at psychology and decision making, shopping behavior• What does the latest research tell us about people interacting with technology?• Are there studies about moments of joy and happiness

Search for technology and expertise that we could leverage or connect to• www.TechMining101.com links to high-tech technologies

• www.Google.com/Patents good for USA patents

• USAInnovation.org good for business ideas

• www.FreePatentsOnline.com good for International patents

Search for technology and expertise that we could leverage or connect to• www.TechMining101.com links to high-tech technologies

• www.Google.com/Patents good for USA patents

• USAInnovation.org good for business ideas

• www.FreePatentsOnline.com good for International patents

TECH Mining

TECH Mining

More techmining101

What if…Someone had an idea that you could

use or produce?

TECH Mining

Don’t define techmining success as a “bulls eye”!

TECH Mining

Here is an academic article that links decision making with happiness. It advocates improving the presentation of choices we have in this world. I am interested in how we could help people make decisions and weigh consequences of what they buy and what they eat

http://pps.sagepub.com/content/3/3/224.abstract?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&andorexacttitle=TECH

Mining

What we are searching for...

Future Mining

Stretching Minds to Anticipate the Future

Explore trend forecasters, read industry news, connect to Lead Users, Industry Experts

www.google.com/trends www.trendwatching.com www.ted.com www.futurist.com

Anticipating the Future:• What market segments do you see becoming much bigger over the next 5 years? • Where do you see technology going 5 years or 10 years from now?• What regulatory, raw material and other operational challenges do you see in the

next 5 to 10 years?

Read about MEGA SHIFTS that could have an impact Start with simple GOOGLE searches on identifying trends

• Example Search: Trends in Customer Personalisation• Example Search: Trends in Privacy Regulations Online• Example Search: “Customer Name” Trends• What are our customers are saying about the future, how will their behavior

change? - trendwatching.com

What can we do to make her

life easier

and get her

home to family more?

Future Mining

How about the Pet

services: Grooming

and Boarding Market?

Future Mining

What kind of stuff

does Messie

Jessie need and how can we

make his business better?

Future Mining

Future Mining

Every month a new briefing on trends on trendwatching.com

Are you watchin

g the major

transfor-

mations or just

the piddly stuff?

Future Mining

Listen beyond the grassroots

Listen to those you don’t like

Listen to the exodus Get young

There are more than 250 per

year, don’t keep going to the same one!

TECH Mining

Insight Mining

TECH Mining

Insight Mining

Your Charge…