today’s starter… load active teach -> student resource select resource type and etasks
TRANSCRIPT
Today’s Starter…
• Load Active Teach -> Student Resource
Select resource type and etasks
Complete these 4 Tasks• etask 4.12• etask 3.19 • etask 3.8 • eknowledge check 3.6
Learning Objective
• Understand the advantages of running a business online
• Understand the different ways in which the internet can be used to advertise a business
What are the advantages of having an online business rather than one
on the high street?
Advantages of Online Business
• Minimal start-up investment needed• Cheaper set up costs – may not need to rent premises; no
shop assistants• Business can be located anywhere• Customer orders come direct from website – more efficient• Reach a global audience – more sales opportunities• Open 24/7• Payments received quicker• Attract different range of customers • Easy to collect information about customer purchases
Internet Advertising• Cheaper than traditional methods• Reaches a wider audience• Reaches consumers faster• Can be targeted
How does a business use the Internet to advertise ?
What ways can you think of ?
– Website– Internet Advertising– Search Engine Advertising– Content Networks– Viral Marketing
Search Engine Advertising
Use this link below to find out how to use a search engine to advertise online.
The ‘Learn More Buttons’ can be used to find out about different types of search engine advertising.
http://www.google.co.uk/ads/new/
• Adverts are displayed on large number of sites rather than just a search engine
• Adverts are placed on websites that have similar content to the business advertising
• Google’s Display Network is an example of this
• http://www.google.co.uk/ads/displaynetwork/
Content Networks
Viral Marketing
http://cosmosseos.blogspot.co.uk/2009/11/definition-of-viral-video.html
http://www.tellyads.com/show_movie.php?filename=TA9083
http://www.tellyads.com/show_movie.php?filename=TA4594
Let’s Revise Chapter 4…
• Load Active Teach -> Student Resource
Select ‘Know Zone’
Select ‘End of Chapter Quizzes’ and have a go at Chapter 4 to see how much you have learnt
Homework
• Use the GCSE ICT Revision Check List Book to identify areas that you are less confident in answering questions.
• Bring your book to the lesson next week.