Today’s Technology is Today’s MarketingToday’s Technology is Today’s Marketing !!

PresentsPresents

High Tech, High TouchHigh Tech, High Touch

Listing PresentationListing Presentation

What to take with you to a Listing Presentation

• Lock Box

• Room Measurer

• Digital Camera

• 2 copies of Listing Package with as much information completed as possible

• Listing Presentation

High Tech, High Touch Listing Presentation

• Windermere Portfolio with 2 of your business cards• Metropolitan or Distinctive Homes Magazine with one of

your listings • Personal Brochure or Resume• Mock-up of High Impact Flyer for the property for which

you are on the appointment (use digital camera to take a picture before arriving at meeting)

• Sample of a finished High Impact Property Flyer• Sample of Custom XPress Marketing Postcard• Copy of Where Do Buyers Come From?• Copy of the NAR flyer on www.windermere.com

• Front Page of www.windermere.com • Copy of your bio from www.windermere.com • Copy of your listing from www.windermere.com with

photo gallery• Front page of www.windermerelasvegas.com • Copy of an Open House listing on

www.windermerelasvegas.com • If you have a Premium Windermere website, add a copy

of the front page here i e, www.greaterlasvegasvalley.com • Sample Showcase Listing on www.realtor.com with 6

photos, custom description and history of property views• Copy of the listing from www.lasvegasrealtor.com with 8

photos

• Copy of virtual tour on a previous listing• Alexa Internet Comparison• One Sheet on Windermere Online• One Sheet on Lifestyles of Las Vegas• Original of CMA presentation along with the tax print out

on the home you are listing

Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard

Windermere Portfolio

I leave this book with the sellers after my

presentation

LJ Berarducci Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: ljb@windermere.com www.greaterlasvegasvalley.com

Las Vegas

Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com LJ Berarducci

Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: ljb@windermere.com www.greaterlasvegasvalley.com

Las Vegas

Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com

Include a Metropolitan &/or Distinctive Homes Magazine Ad

Be sure to include your Professional

Profile

Prepare a mock-up

flyer of the home for which you

have prepared the

CMA

Present a Flyer of a previous

listing showing how you will present their

home!

Show a sample of a Just Listed Postcard from Custom XPress. Let them know that you will

send out a card like this on their home!

This is an excellent

place to put the “Where

Will The Buyer For

YOUR Property

Come From?” flyer.

This is where I would put the information

about www.windermere.com and the recognition it has received from the

National Association of Realtors since 1998 and its relationship

with GOOGLE

Print the front page of www.windermere.com

Be certain to include your bio from the website

Include a copy of a Photo Gallery from www.windermere.com

Be sure to include a printed copy of the photo gallery

in your presentation

Here are great interior pictures

Here are great exterior pictures

I also included a floor plan from Salestraq

Here is the www.windermere.com website visits. Good information!

Here is the front page of my personal website with

my listing featured

Let the seller know about your presence on realtor.com

Let the seller know that you will not only showcase the

home with pictures, but will

write a description that

draws the consumer into

look at the property!

Show off the Show off the many elements many elements

available on available on realtor.com and realtor.com and

how you will how you will make the sellers make the sellers home stand out home stand out

in the crowdin the crowd

In the backside of your realtor.com,

you will find reports on all

property views by listing. Be certain

to include this information for

the seller.REMEMBER:

3 out of 4 buyers start their search on the internet!

You can also shine on the GLVAR website

Show off your marketing skills

here too!

If the difference in getting the listing or not is a virtual tour…

then show the seller

the product you will

use.

VHT800-790-TOUR

Show the Seller how www.windermere.com traffic stacks up against the competition on www.alexa.com

Coldwell Banker Premier Realty Re/Max

International

Dyson & Dyson

Prudential Nationally Coldwell Banker Nationally

Web traffic info08/04/2006

Last month, Windermere’s Web site:Welcomed 416,717 first-time visitors

Garnered 3,494,417 visits (includes first-time and repeat visitors)

Averaged seven views per visitHosted visitors to the site for an average length of four minutesWith the addition of the GOOGLE partnership, 380 million

monthly users, and potential buyers, will be exposed to your property.

Don’t forget to include the current Web traffic info from www.windermere.com

Lifestyles of Las Vegas

….the ultimate in marketing!

It airs on Saturday at 8:30 am and on

Sunday at 8:30 am and 12:30 pm on

Cox Cable 19

www.windermerelasvegas.com

Example of Open House ad

Include the CMA that you

have prepared.

Be certain to print it in

color and set it up in a

professional format.

Here are your comps

Here is the great new

tool on pricing

your property to sell. Sellers

should always see

this.

Here is the Tax Record to include in the package

In addition to the MLXchange CMA, you will want to include the Windermere Marketing

Tools

Add as many of the Windermere One Sheets as you feel you need to in order to make your

presentation work for you.

Remember:

It is your job to persuade and convince the sellers that there is only one agent (that’s you) with one company (that’s Windermere) that

can give them the level of service and marketing that they need to sell their house!