todd felts, ed.d. associate professor, strategic communications the reynolds school & center for...
TRANSCRIPT
PR 101: with honors Todd Felts, Ed.D.Associate Professor, Strategic Communications
The Reynolds School & Center for Advanced Media StudiesUniversity of Nevada, Reno
“I’M A GREAT LOVER.”
MARKETING
“TRUST ME, HE’S A GREAT LOVER.”
PUBLIC RELATIONS
“I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.”
ADVERTISING
“CAN SOMEONE HELP ME FIND A GREAT LOVER?”
SOCIAL MEDIA
“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.”
JOURNALISM
“I UNDERSTAND YOU’RE A GREAT LOVER.”
BRANDING
PR w/ honors
Strategies
Tactics
ObjectivesGoal
Tim Tebow, Former NFL Quarterback
SET A GOAL:
Long-term, global statements of being.
“To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.
Reaching your audience…….
competition YOU audience
Positioning:
Dan Rather, News Anchor
Define Objectives
Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.
Includes time frame.
“Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”
Kerry Washington, Actress
Build Strategies
Describes how you will reach your audience.
Develop the message.
“Hang posters in key locations where a large number of freshmen live and play.”
“Create an incentive to post photos on social media sites used by freshmen.”
Li (2009)
Dr. Lowell Ashman, College Professor
Deliver the tactic:
How to? Publications, community events, Facebook post, news releases, one-on-one meeting.
Deliver the message so
people remember it, repeat it and share it.
https://vimeo.com/101533009
