Name:Yang Nur Aqilah Binti ShapieeClass:HND 1B

1) Tony Fernandes, Is a millionair Malaysianentrepreneur. He is the founder of Tune AirSdn Bhd. Who introduced the firstbudget no-frills Air line Air Asia with the tagline "Now everyone can fly" because of that tagline he has successful to make many people trust he. Example in Malaysia at that time Fernandes has successful to turn Air Asia that has a failing government into a highly successful budget air line. Why he has choose to make this business because he interested by look advertisement of air line in London and he copy to do same strategy with Southwest Airlinesin the United States

Name:Yang Nur Aqilah Binti ShapieeClass:HND 1B

1) Philip Kotler,Ukrainian Americanmarketingauthor, consultant and professor; currently the S. C. JohnsonPhilip Kotler defines marketing as'satisfying needs and wants through an exchange process'. Customers will only undertake the exchange, if they feel that their needs are being satisfied, clearly the transactional value cannot be more than the amount customers are prepared to pay to satisfy their need. Example Malaysia want to make new car that need car part long lasting, Malaysia have to find it in Japan. We know that Japan have a good quality in technology and we can exchange with Japan that Malaysia has and Japan dont has.** Pelanggan hanya akan melaksanakan pertukaran, jika mereka merasakan bahawa keperluan mereka berpuas hati, dengan jelas nilai transaksi tidak boleh lebih daripada amaun yang pelanggan bersedia untuk membayar untuk memenuhi keperluan mereka.2) Mary Ellen Bianco Director Marketing & Communications,Marketingincludes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer it prepares an audience to receive a direct sales pitch. Example Mark Zuckerberg that has created facebook as strategy to give opportunity to people for communicated each other even lost contact.**Pemasaran termasuk penyelidikan, sasaran komunikasi (pengiklanan dan mel langsung) dan hubungan sering awam. Pemasaran adalah untuk jualan sebagai membajak adalah untuk penanaman untuk petani-ia menyediakan penonton untuk menerima padang jualan langsung. Mary Ellen Bianco - Pengarah Pemasaran & Komunikasi,

Name:Yang Nur Aqilah Binti ShapieeClass:HND 1B

1) Philip Kotler,Ukrainian Americanmarketingauthor, consultant and professor; currently the S. C. JohnsonPhilip Kotler defines marketing as'satisfying needs and wants through an exchange process'. Customers will only undertake the exchange, if they feel that their needs are being satisfied, clearly the transactional value cannot be more than the amount customers are prepared to pay to satisfy their need. Example Malaysia want to make new car that need car part long lasting, Malaysia have to find it in Japan. We know that Japan have a good quality in technology and we can exchange with Japan that Malaysia has and Japan dont has.

2) Mary Ellen Bianco Director Marketing & Communications,Marketingincludes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer it prepares an audience to receive a direct sales pitch. Example Mark Zuckerberg that has created facebook as strategy to give opportunity to people for communicated each other even lost contact.

______Philip Kotler defines marketing as 'satisfying needs and wants through an exchange process'

Customers will only undertake the exchange, if they feel that their needs are being satisfied, clearly the transactional value can not be more than the amount customers are prepared to pay to satisfy their need.*Malaysia and jepun

Marketingincludes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmerit prepares an audience to receive a direct sales pitch.Mary Ellen Bianco Director Marketing & Communications,Pemasaran termasuk penyelidikan, sasaran komunikasi (pengiklanan dan mel langsung) dan hubungan sering awam. Pemasaran adalah untuk jualan sebagai membajak adalah untuk penanaman untuk petani-ia menyediakan penonton untuk menerima padang jualan langsung. Mary Ellen Bianco - Pengarah Pemasaran & Komunikasi,

By Chuan LiWhat Are They?Emerging markets are countries that are restructuring their economies along market-oriented lines and offer a wealth of opportunities in trade, technology transfers, and foreign direct investment. According to the World Bank, the five biggest emerging markets are China, India, Indonesia, Brazil and Russia. Other countries that are also considered as emerging markets include Mexico, Argentina, South Africa, Poland, Turkey, and South Korea. These countries made a critical transition from a developing country to an emerging market. Each of them is important as an individual market and the combined effect of the group as a whole will change the face of global economics and politics.