tolunatopics: maintaining health & wellness - australia
TRANSCRIPT
Males too are slightly more likely than females to take these measures (for those who say ‘always’) 24% vs. 21% .
23% of people who always take measures to maintain health, increased to 26% among the 55+
Older = More Health-Conscious Do you take measures to maintain your physical health?
2/3 Measures to Maintain Health
Yes, always
Yes, often
Sometimes
Rarely
No, Never
22.68%
42.16%
22.68%
10.79%
1.70%
Women report spending slightly less, on average, on health and beauty products for their own personal use within a month. 59% of men spend $20 or less each month. 49% of women spend less than $20 each month. The di�erence is bigger for higher than $50 per month (12% of women vs. 7% of men).
Women Spend More on Products
Exercise / Stay Active
Take vitamins and / or mineral supplements
Eat organic and / or healthy diet
Drink plenty / recommended amount of water
Wash hands frequently and / or use hand sanitiser
Schedule an annual physical with my general practitioner
Dietry cleansing
Get a flu shot annually
Don’t touch handles of doors in public places
Maintain healthy BMI
Monitor alcohol intake
Avoid smoking
Regular eyesight, hearing and dental checks
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I do this regularly I did this 5 years ago I will do this in the future I dont do this
Which of the following measures do you take to maintain your physical health?
Measures Taken to Maintain Physical Health
Maintaining Health & Wellness Taking measures to maintain a healthy lifestyle in a connected society.Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Australia about their health and wellness habits.
The reason for purchase included the fact that the belief that they are of ‘better quality’, ‘reliability’ and sense of satisfaction (‘it makes people feel good about themselves’), and in some cases because of the skin condition (sensitive skin/allergy).
Hair products
Soap / body lotion
Makeup
Moisturiser
Cologne
Toothpaste
82%
69%
68%
74%
71%
81%
74%
76%
24%
49%
63%
83%
57% of respondents report purchasing premium brands, specifically for;
As one would suspect, most people that use Apps to monitor their fitness activities, diet, etc. tend to be younger. Of those surveyed, 58% of 18-34 year olds either currently, or have used apps to assist in keeping fit. In contrast 28% of 35 – 54 year olds, and 14% of 55+ have used apps for this purpose. Fit bit, and apps that record diet and exercise were the most commonly used.
One of the biggest discrepancies noticed is around taking vitamins and/or supplements. 63% of women as opposed to 50% of men take supplements on a regular basis to stay healthy.
Vitamins and Supplements
Apps for Fitness
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