tom fleming / creative consultancy / whose map is it anyway? russian-british creative economy forum...

tom fleming / creative consultancy /

Whose map is it anyway?

Russian-British Creative Economy Forum

Andrew Erskine


Creative places are central to global competitiveness


Creative Places; Creative Spaces; Competitive Economies


Re-imagining places


Re-positioning places


Creatively Disrupting Places


A Fabric of Infrastructure = Key for a Successful and Sustainable Creative Economy


Clustering is KeyWhether in Moscow…


Or Amsterdam…


Or CopenhagenOr St Petersburg..


Vilnius


Or RIGA


Or Arkhangelsk


1. Types and definitions

How can I know what I

think till I see what I

say?E.M.Forster


A moving target?


Sector size and scale


New cross-sector value chains


Innovation and the City – NESTA 2008


2. Who, what, why & when?

The first order questions…Why? “If you can’t measure it you can’t manage it”Who?

Definition of sectorCultural organisationsCreative businessesCreative individuals

What?Status quoGeographic locationWorkspaceBusiness issues – eg barriers to growth, confidence, supply

chainsNetworks and linkages

tom fleming / creative consultancy / tom fleming / creative consultancy /

Source: GLA Economics Outer London Economic Data and Statistics (2009) – Data source annual Business Inquiry 2002

Capturing Key economic sectors: the full picture

The GLA outer London borough report also shows the relatively high levels of financial services activity and low CI activity in Croydon


Creative industries businesses are still largely located in central and west London. But a ‘cluster’ can be seen around central Croydon and along the A23 corridor.

Creative Business Location Across the Capital

Creative Industries firm location in London’s Medium Super Output Area


The importance of audiences

Source: Audiences London Culture Map 2007 IMD


Indices of Multiple Deprivation

Children and families audience penetration

Source: Audiences London Culture Map 2005-06 Snapshot Data


Clusters and engines of growth


Intelligence/in’telij(e)ns/noun 1 the ability to learn, apply knowledge or

think abstractly 2a Information concerning an enemy, or

organization or group with the task of gathering such information

New Penguin English Dictionary 2005


From mapping to ‘Intelligence’

- ‘mapping’ –the means to an end not THE END

- Advocacy

- Moving beyond sheer statistics to qualitative understanding

- Effectively expressing this intelligence and developing partnerships

- Mobilising further support and upgrading intelligence

- Building partnerships with business and cultural organisations so that ownership lies with the sector

tom fleming / creative consultancy /tom fleming/ creative consultancy /


Working with the intelligence...

tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /

Understanding assets and how to maximise their potential- in a way that makes sense of context, place and time


Creative Industry City – Specialism &

Access to Privileged Markets & Networks

e.g. Austin Texas



e.g. Nordic Game Conference, Malmo



The Digital City – e.g. Daegu


• tom fleming / creative consultancy /

Or Tallinn


Going for Growth – as a Global Hub

e.g. Amsterdam


"It's about the speed in our lives and how it can only result in a crash“

(Hussein Chalayan).)

Sustainable City – e.g. Copenhagen


The City Re-imagined – e.g New World Community Talinn




Cultural Infrastructure as Creative Brokers


e.g. Bristol



For Cities – catalysts in renewal, signifiers of confidence, brokers of knowledge.

For Individuals – providing knowledge, skills, competencies, ‘fluencies’, transformative experiences, warmth and good will.

For Businesses – providing privileged knowledge, brokering collaboration, improving competitiveness.

Libraries are the providers of different types of value and ‘public good’ – from the intrinsic to the instrumental. The way they change will play a leading role in the redefinition of public space, of community, ‘the civic’, and the role of cultural infrastructure in the city.

e.g. Seattle Central Library




Open, locally embedded, globally facing Creative

Industries



e.g. Berlin


Independent City – quirky, mixed, contemporary and heritage seamless

e.g. Oporto


Growth of the Pop Up City


Culture as the Game-changer…


e.g. Chicago

http://www.facebook.com/photo.php?pid=1056389&id=720195091


Five Key Considerations

tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /

1. Don’t forget the spaces between


Not overly ordered



2. Its a cloud – not a fixed shape

tom fleming / creative consultancy /tom fleming / creative consultancy /

3. Nothing without leadership


4. Does it capture the software – Eg Networks


5. Is it the real world?

tom fleming / creative consultancy / whose map is it anyway? russian-british creative economy forum...

Documents

creative brokers

sector slide

amsterdam slide

croydon slide

copenhagen slide

scale slide

riga slide

arkhangelsk slide