tom kinsella, aib - dmx dublin 2016
TRANSCRIPT
MARKETING IN THE
CUSTOMER AGE
#DMXDublin #BackedByAIB
@TomDublinCity
RIGHT
PEOPLE
SET UP
STORIES
PLATFORMS
#DMXDublin #BackedByAIB
KEEP IT SIMPLE
#DMXDublin #BackedByAIB
RIGHT CUSTOMER EXPERIENCE
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
WHERE AIB HAS
GOT IT RIGHT
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
KEEP IT SIMPLE
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
Propositions
Employee Experience
Customer Understanding
Customer Engagement
Customer Experience
Strategy
Brand
Customer Experience
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
FUNDAMENTAL HUMAN BEHAVIOUR HAS NOT CHANGED*
*As long as they are online. FOBO is a thing people
#DMXDublin #BackedByAIB
RIGHT PEOPLE
#DMXDublin #BackedByAIB
RIGHT ATTITUDE
#DMXDublin #BackedByAIB
TAKE AWAY 1
HIRE FOR ATTITUDE
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
TAKE AWAY 2
BREAK THE SILOS
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
UNDERSTAND YOUR BRAND
#DMXDublin #BackedByAIB
TAKE AWAY 3
TELL STORIES
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
TAKE AWAY 4
In Marketing Technology Less is More
#DMXDublin #BackedByAIB
RIGHT
PEOPLE
SET UP
STORIES
PLATFORMS
#DMXDublin #BackedByAIB
KEEP IT SIMPLE
#DMXDublin #BackedByAIB
RIGHT CUSTOMER EXPERIENCE
#DMXDublin #BackedByAIB
#DMXDublin #BackedByAIB
@TomDublinCity