tom ollerton: social thinking futures
TRANSCRIPT
We Are SocialWe Are Social
@wearesocial
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Technology
Content
Culture
Business
---------- Forwarded message ----------From: Robert Farndon <[email protected]>Date: 5 August 2014 23:27Subject: Whattsapp can I get my daghters whattsapp mesages with out her nowing and not touching her phone
To: "[email protected]" <[email protected]>
Target Consumer: Sue, aged 38
Target Consumer: Sue, aged 38
The Innovation Ramble.com
bit.ly/INNOVRAMBLE
All prediction is gambling
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Social Thinking
“Social Thinking” is understanding how and why people communicate
“Social Thinking” + Innovation
“Social Thinking” + Innovation
= thoughts, events and actions
We Are Social
“Social Thinking” + Innovation
= thoughts, events and actions
We Are Social
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Technology
Content
Culture
Business
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Methodology
What is a Trend?
A trend is a collection of innovators working separately to solve a problem.
Technology
Content
Culture
BusinessThink forward >
Trend 1. Social Sharing
Effort Level - HIGHTime to Mainstream - 12 months
TECHNOLOGY
Social Sharing Examples
Why is Social Sharing objects a trend?
Social Sharing
What will happen next?
Do it
If you have a product with a high price (houses, cars, golf clubs) that can be shared then start planning how you can allow people to share your product and how to make money from this.
Think About
If your product is low priced (shoes, cutlery, cushions)
then wait for the first movers to experiment to
see if your target audience are willing to share smaller
everyday items
Skip it
If your product isn’t a ‘thing’ then you don’t
need to worry about this for now
Social Sharing Objects - What you need to do
Technology
Content
Culture
BusinessThink forward >
Voyeurism 2.0
Effort Level - MEDIUMTime to Mainstream - 6 months
CONTENT
Voyeurism 2.0
Why is Voyeurism 2.0 a trend?
Voyeurism 2.0
What will happen next?
Do it
If you are brave and have the capacity to take risks then think about producing content about your product and company that tells the WHOLE truth. Any less and it may fly back in your face.
Think About
If you’ve got smaller budgets and are struggling to get cut through then a slice of radical honesty
might be just what you need.
Skip it
If your sector or company policy
prevents you from disclosing the gory
details of your business then you can pass this
one up.
Voyeurism 2.0 - What you need to do
Technology
Content
Culture
BusinessThink forward >
Conscious Community
Effort Level - MEDIUMTime to Mainstream - 0 months
CULTURE
Conscious Community
Why is Conscious Community a trend?
Conscious Community
What will happen next?
Think About
If you’re slightly less than holy then think about who or what do you and your
customers both care about? Is there a problem
that you can solve together for the benefit of both
of you?
Skip it
You know who you are.
Social Sharing Objects - What you need to do
Do it
If you are an ethical business then shout it from the rooftops and build a tribe that shares your ethics.
Technology
Content
Culture
BusinessThink forward >
Conscious Community
Effort Level - HIGHTime to Mainstream - 18 months
CULTURE
Community Commerce
Why is Community Commerce a trend?
Community Commerce
What will happen next?
Think About
If your brand is a small team then your capacity to
join in with Community Commerce might be a
challenge. Think about how you could partner with the businesses you’d need to
get this off the ground,
Skip it
This will take time, energy and a lot of
love for a community.. If you’
re short of any of these three then
pass on this one.
Community Commerce - What you need to do
Do it
If there is a middle ground between your brand values, your customers ethics and a problem that you can solve together then Community Commerce is a huge opportunity for brands with a big heart and big budgets.
So this is all very nice...
Social Thinking Forward: Pathway
Trend
What are the social truths are driving this
trend?
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
As a society we are understanding the effects of our actions on poorer countries down the supply chain.
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
As a society we are understanding the effects of our actions on poorer countries down the supply chain.
Companies like Tom’s shoes are creating successful business models with a conscious purpose.
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
As a society we are understanding the effects of our actions on poorer countries down the supply chain.
Companies like Tom’s shoes are creating successful business models with a conscious purpose.
People are expecting a ethical bang for their buck and are expecting the brand to foot the bill.
Which customer groups could you
apply this trend to?
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
As a society we are understanding the effects of our actions on poorer countries down the supply chain.
Companies like Tom’s shoes are creating successful business models with a conscious purpose.
People are expecting a ethical bang for their buck and are expecting the brand to foot the bill.
Which customer groups could you
apply this trend to?
Millennials
Social Thinking Innovation
Red Bull Social Thinking Forward: Pathway
Conscious Community
What are the social truths are driving this
trend?
We like to be seen as doing something good.
In a western society we’re not driven by things as much as self actualisation. We’re shooting up MHON.
Who is nailing this trend?
Why is this trend emerging now?
Long term shifts Short term triggers
What is the audience expecting
as a result of this trend?
PatagoniaAm Ex #SBSWater Bottle you can post back
As a society we are understanding the effects of our actions on poorer countries down the supply chain.
Companies like Tom’s shoes are creating successful business models with a conscious purpose.
People are expecting a ethical bang for their buck and are expecting the brand to foot the bill.
Recycle cans (by post) to make
prosthetics for kids / injured athletes / less able people
Which customer groups could you
apply this trend to?
Millennials
