tom purves: designing for an augmented reality world

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Page 1: Tom Purves: Designing for An Augmented Reality World
Page 2: Tom Purves: Designing for An Augmented Reality World

What is Augmented Reality?

Page 3: Tom Purves: Designing for An Augmented Reality World

It’s really an old idea

Think “Terminator vision”

Page 4: Tom Purves: Designing for An Augmented Reality World

Once thought to require silly hats

Call this “head’s up” augmented reality.

Page 5: Tom Purves: Designing for An Augmented Reality World

But, for now, this will do fine

Page 6: Tom Purves: Designing for An Augmented Reality World

Bringing down all the resources of the internet out

of cyberspace and into ubiquitous reality

Flickr: c@rljones

Mobile phones are like the billion roofing nails that tie the cloud down to earth.

Page 7: Tom Purves: Designing for An Augmented Reality World

Just like ordinary realityJust like ordinary reality

Flickr: wvs

Page 8: Tom Purves: Designing for An Augmented Reality World

Only more soOnly more so

Flickr: wvs

Page 9: Tom Purves: Designing for An Augmented Reality World

Why is this important

Page 10: Tom Purves: Designing for An Augmented Reality World

Augmented reality finisheswhat the internet started

Page 11: Tom Purves: Designing for An Augmented Reality World

Internet 1.0 (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping”

Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media

Augmented Reality (2008…) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.

Page 12: Tom Purves: Designing for An Augmented Reality World

By this measure you could say there are many “augmented reality” apps already

The other day, my dadgoogled a small duck. This augmented his reality.

Call this “head’s down” AR

Page 13: Tom Purves: Designing for An Augmented Reality World

Broadly, what are the effects of Augmented Reality?

• Increased transparency• Reduced privacy• Timely access to information• Constant access to entertainment• Marketers can’t keep using the same old tricks

In theory, anyone can easily know everything there is to know anything or anyone anywhere

they are.

Page 14: Tom Purves: Designing for An Augmented Reality World

Flickr: Jamais Cascio

But back to terminator vision

Page 15: Tom Purves: Designing for An Augmented Reality World

Senkai Camera

Cool app. Maybe this will be the “apple newton” of pure AR

Page 16: Tom Purves: Designing for An Augmented Reality World

Kweekies

3D game projected into realspace through your phone screen

Page 17: Tom Purves: Designing for An Augmented Reality World

TerminatorVision +TerminatorVision +

Page 18: Tom Purves: Designing for An Augmented Reality World

+Ordinary Reality

+Ordinary Reality

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=Augmented Reality

=Augmented Reality

Page 20: Tom Purves: Designing for An Augmented Reality World
Page 21: Tom Purves: Designing for An Augmented Reality World

Shopsavvy

Page 22: Tom Purves: Designing for An Augmented Reality World

“Amazon declares war on retailers”

Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare

Page 23: Tom Purves: Designing for An Augmented Reality World

Idee Inc., image recognition search on an iPhone

Page 24: Tom Purves: Designing for An Augmented Reality World
Page 25: Tom Purves: Designing for An Augmented Reality World

Social Augmented reality

Page 26: Tom Purves: Designing for An Augmented Reality World

Social Augmented Reality

The knowledge of joining a crowd and knowing:• Who do I know here?• Where do I know them from?• Who should I get to know?• Who here is single?• Are there any naked pictures of them on the

internet?

Page 27: Tom Purves: Designing for An Augmented Reality World

There will be many layers of realityNot everyone wants to live in the Youtube comment section of reality

Page 28: Tom Purves: Designing for An Augmented Reality World

Marketing gimmicks

Page 29: Tom Purves: Designing for An Augmented Reality World

Choose your context, choose your data sets

Page 30: Tom Purves: Designing for An Augmented Reality World

Good realities / Bad realities Who are we to judge?

Page 31: Tom Purves: Designing for An Augmented Reality World

Marshal McLuhan

Page 32: Tom Purves: Designing for An Augmented Reality World
Page 33: Tom Purves: Designing for An Augmented Reality World

Mobile phone

Enhances: Voice, conversation

Retrieves: Spoken word, direct conversation

Reverses: Video, picture, text messaging, Augmented reality

Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning

Page 34: Tom Purves: Designing for An Augmented Reality World

Mobile + Augmented Reality

Enhances: Awareness, tacit knowledge, wisdom Retrieves: Written word, gestures, lore, gossip

Reverses: “batman vision”

Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows

Page 35: Tom Purves: Designing for An Augmented Reality World

What is still holding us back?Mobile Processing power Some of these apps running <10fps

Screen size Are small relative to the world

Human limitations: eyesight, thumb width

Serious interaction problem for many demographics

GPS locating speed Waiting…. Waiting… ah fuck it

Network bandwidth/latency 400ms pings are not so responsive

Tools/APIs Just emerging

Battery Power This stuff devours batteries

Installed base Smartphones not ubiquitous yet

Fragmented mobile platforms Going to be with us a while

M-commerce & monetization Buying real stuff is hard

Page 36: Tom Purves: Designing for An Augmented Reality World

What is getting better?Mobile Processing power Moore’s inexorable law

Screen size Tablets, new tech foldable/rollable?

Human limitations: eyesight, thumb width

Better touch interfaces, natural gestures

GPS locating speed AGPS, other cues e.g. wifi

Network bandwidth/latency 4G/LTE brings better speed/latency

Tools/APIs Will come

Battery Power Moore’s law brings efficiencies

Installed base >50% by 2012

Fragmented mobile platforms Ultimately the browser may displace native apps

M-commerce & monetization We’re working on it

Page 37: Tom Purves: Designing for An Augmented Reality World

Near Future Tipping points

iPhone 3.0 expected capabilities:– Faster processor (the current one is unchanged from 2007)– Video capabilities– Where the iPhone goes the interactive design geeks follow

Androids everywhere– More mobile brands launching android soon

– Waiting for the deluge of Chinese off-brand

Future blackberries (go Canada)– May bring corporate/enterprise killer apps

Page 38: Tom Purves: Designing for An Augmented Reality World

Who really becomes empowered?Who really becomes empowered?

Page 39: Tom Purves: Designing for An Augmented Reality World

Who also becomes empowered?Who also becomes empowered?

Page 40: Tom Purves: Designing for An Augmented Reality World

Who benefits from augmented reality?Brands Consumers

State Control Opposition

Police Criminals

Developed world Developing world

The center The edges

Extroverts Introverts

The old The young

E-government E-anarchy

Page 41: Tom Purves: Designing for An Augmented Reality World

As a designer, you can choose sides

If you are a mobile designer, there’s no shortage of paying work ahead

Page 42: Tom Purves: Designing for An Augmented Reality World

When augmented reality fails(PROTIP #71: Don’t drop Augmented reality)

Page 43: Tom Purves: Designing for An Augmented Reality World

The more sophisticated a technology, the more fragile it can be

1. Don’t drop augmented reality2. I ran out of batteries so I can’t buy a coffee3. I ran out of batteries and I can’t find my way

home4. I am meeting my blind date but she went

indoors where LBS doesn’t work5. When a government rounds up opposition

based on mobile records

Page 44: Tom Purves: Designing for An Augmented Reality World

Discuss

@tpurveshttp://thomaspurves.com