tom riles founder, life of dad - signia hearing aids€¦ · hired by many major brands to run...
TRANSCRIPT
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Tom RilesFounder, Life of Dad
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Tom vs.
The World
The Rise
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My Story
Young kid from New Jersey
Communications Major at TCNJ
Internship at Late Night with Conan O’Brien
PA gig on The Ananda Lewis Show in NYC
First chance at Audience Warm-
up
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Tomvs.
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Tom vs.
The World
The Fall
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Hired by many major brands to run lucrative digital marketing campaigns
Hired dad bloggers as subcontractors
Hired a staff of 2-4 to run social media pages
Brought on other dads to create content
Started blog about daughter’s health
The Evolution of
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Achievements
& Successes:
Reach 10-20 Million People
Weekly
Tripled Revenue from 2015-2016
Aggressive and Innovative Content Strategy
Hollywood Agencies and
Venture Capitalists
Won Industry Awards for Marketing
Campaigns
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#CheerioChallenge
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You vs.
The World
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You vs. The World
1. Competition
2. Changing Industry/Technology
3. Market Awareness
4. Changing Consumer
5. Brand Awareness
6. Taking Risks
7. Evolving
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Competition
Tom Hollywood You
Be Positive Dance to Your Own Tune
Think Different
Make It BiggerThan Yourself Leave Your Mark Be Genuine
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Changing Industry/Technology
Tom Hollywood YouBlogs
Social Media Video
From Disney to Buzzfeed
Distribution is changing.Are you?
Life of Dad App From Commercialsto Tweets
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Market Awareness
Tom Hollywood YouCreate the Market From Radio
to RealityKnow Your Market
Influencer Marketing Listen toYour audience
Listen to Your Customer
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Changing Consumer
Tom Hollywood You95% on Mobile Entertainment
From all AnglesInformation
From all angles
Short Attention Spans Sony’s Gone Digital Shopping Patterns are Changing. Are You?
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Brand Awareness
Tom Hollywood YouBelieve You
Are The BestThere’s a Story
of a Man Named BradyRe-invent Yourself
Facebook App The FonzNever Rests
Be Genuine
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Take Risks
Tom Hollywood You
Just Do It. Be Vulnerable Changing Markets = New Approaches
Dear Son, It Was an Honor to Hold You
The Passionof Deadpool
Be Fearless
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Evolving
Tom Hollywood YouFacebook LIVE The Rise of Netflix Be Adaptable
Instagram Stories Satellite RadioTakes Over
Iterate
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Tom RilesFounder, Life of Dad
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Q & A