tomato ketchup samiullah
TRANSCRIPT
8/8/2019 Tomato Ketchup Samiullah
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Group Members
Sami Ullah Khan
Mahir Saleem
Noman Khawaja
Fehmeed Ahmed
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Idea
Differ tastefully
Explaination
When anything is different from the others it stands out, our Tomato
Ketchup differs from others because its made of 100% Fresh and ripe
tomatoes. And is famous across the globe for its pure and original taste.
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Tv
Radio
Print (Indoor, Outdoor)
Direct Mail
Website
Tools Of Communication
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SEC B&B+, SEC A&A+
AGES 6-50
GENDER ² Both
Campaign is in which language ² English (since this is an
international brand and most of the people of their target market
are. well aware of english language plus the body copy is much more
har d hitting in english than if converted to ur du)
Target Market
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Concept
The concept of our campaign is 100% Pure.
Our main emphasis is on Purity of our product.
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Copy
When we say tomato ketchup we mean 100%.
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TVC
Our TVC reflects Purity and freshness of our product
i.e Heinz tomato ketchup. We basically want to show
that as soon as the tomato is ready we pack them and
provide it to you at your door step with the same
freshness and quality.
The story of our TVC is that there will be tomato plants
and tomatoes are growing on them as soon as the
tomato is red a long que of empty bottle come under
them and the tomato drops in it and changes into
ketchup this goes on and in the the end comes our copy
´ When we say tomato ketchup we mean 100%µ
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Radio jingle
When we say tomato ketchup we mean 100%.
The adaptation of the TVC the same sound effects of
tomato falling into the bottle and bottles moving bir ds
chirping.
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Press Ad 1
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Press Ad 2
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Hoar ding
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Direct Mail
Why use artificial flavours and colours when mother nature has
the real essence?
At Heinz, our job is to preserve nature·s essence and provide it at your
doorstep.
(Tomatoes are a gift of God - 100% fresh, 100% pure, 100% free frompreservatives which if preservered well for ketchup can give you a
taste that you wont forget.)
Since 1867, Heinz Tomato ketchup a trusted name across the globe.
Celebrating its launch in Pakistan, you are invited to Heinz Tomato Fiesta
where you will enjoy free food stalls along with Heinz tomato ketchup for
sampling. Plus on getting your name registered at the fiesta, 4 lucky winners
will get four 500g tomato ketchup bottles each.
CONTD«.
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And not only this!The grand lucky winner in the event will be provided with a
year·s supply of ketchup to give all your meals a complete
flavor.
All you have to do is simply cut the coupon given below and
bring it to the NCC (National coaching centre) between 10th
Jan -12th Jan 2009 to participate in this exciting fiesta and differ tastefully with us.
Who knows, you might be the lucky one to win a years supply of
Heinz ketchup!
Direct Mail
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Web banner
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Direct Mail
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Website
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Website
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Website
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Website
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Website