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COUPONFACTS

WORK

“...it may be the most successful advertising format ever created”

A Monthly Household Savings Magazine

P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833

www.metro-yellow.com

PUBLISHING COMPANY, INCMETROPOLITAN

90% of the overall population

(about 210,000,000 Americans) report that they use coupons.

51%of consumers make a purchase

based on coupons or ads received in the mail every week.

64% of Consumers make a purchase

based on coupons or ads received in the mail every month.

42% of consumers look to the mail for financial savings.

90% of decision makers read

advertising mail each week and check the value of coupons.

67% of consumers plan to use more coupons during the

economic downturn

Coupons & Rebates are Measurable

Coupons Get the Highest Response Rate in Advertising

Coupons Usage is Exploding Because of the Economy

Coupons & Rebates Work Best for Winning New Customers

Coupons Create Long-Term Customers

Coupons & Rebates are Targeted

Cut Advertising Costs & Increase Effectiveness

Coupons Help Test New Offers

SA

VE

RATES &PACKAGES

2014

28,700 Copies mailed to: 77375 & 77377

$

(1/4)

(1/4)

1/4ONE-FOURTH V/H

289(CPH - $0.010)

9-12 Month Buy Discount 10% = $2474-8 Month Buy Discount 5% = $2612-3 Month Buy Discount = $275

OSBC OUTSIDE BACK COVER

$1675(CPH - $0.062

(OSBC)(OSBC(OSBC(OSBC(OSBC(OSBC))(OSBC)

6 Month Cover Pacakge = $1507(Alternating months @ 10% Discount)

3 Month Cover Package = $1591(Alternating months @ 5% Discount)

Based Upon Availability

HP HALF PAGE

$525(CPH - $0.018)

(HP)

9-12 Month Buy Discount 10% = $4504-8 Month Buy Discount 5% = $4752-3 Month Buy Discount = $500

$75RESTAURANTBUCKS $150

PERSONALCLASSIFIED

(1/8 Page)

FP FULL PAGE

$945(CPH - $0.033)

9-12 Month Buy Discount 10% = $8104-8 Month Buy Discount 5% = $8552-3 Month Buy Discount = $900

(FP)

DT DOUBLE TRUCK

$1627(CPH - $0.057)

9-12 Month Buy Discount 10% = $13954-8 Month Buy Discount 5% = $14722-3 Month Buy Discount = $1550

(DT)

$

OSFCOUTSIDE FRONT COVER

1800(CPH - $0.067)

$$$$$$

6 Month Cover Package = $1620(Alternating months @ 10% Discount)

3 Month Cover Package = $1710(Alternating months @ 5% Discount)

Based Upon Availability

(OSFC)

Specialty Cover Package1st Month - Front Cover = $17002nd Month - Back Cover = $15753rd Month - Double Truck = $1450

Based Upon Availability

Specialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover Package

P.O. Box 925 • Tomball, TX 77375 | T 281.351.6933 F 281.351.9833 | www.metro-yellow.com

COVERAGEAREA

TOM

BALL

P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833

77355

77447

77433

77429

77354

77389

77379

77377

77375

FM 2920

FM 2920

MAIN ST.

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249

PUBLISHING COMPANY, INCMETROPOLITAN

COVERAGEHOUSEHOLDS AND BUSINESSESEVERY MONTH28,700

A Monthly Household Savings Magazine

Revised 04/20/2014

BOUDEREAUX

Spring

Creek

Spring Creek

KU

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The Club atCarlton WoodsCreekside

LOUETTA

JUERGEN RD.HO

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FM 2920

ARTWORKSIZESGuidelines

inches picas pointsDT 15.769 x 9.865 94p7.413 x 59p3.018 x 1135.413 711.018Double Truck

FP 7.625 x 9.8375 45p9 x 59p0.3 549 x 708.3Full Page

TQP 7.625 x 7.3228 45p9 x 43p11.2 549 x 527Three Quarter Page

HP 7.625 x 4.854 45p9 x 29p1.5 549 x 349.5Half Page

1/4H 7.625 x 2.3624 45p9 x 14p2 549 x 1701/4 Horizontal

1/4V 3.7351 x 4.854 22p7 x 29p1.5 270.95 x 349.51/4 Vertical

1/8 3.7351 x 2.3624 22p7 x 14p2 270.95 x 170Eighth Page

1/16 3.7351 x 1.1338 22p7 x 6p9.63 270.95 x 81.6351/16 Page

OFC 7.625 x 7.5875 45p9 x 45p6.3 549 x 546.3Outside Front Cover

OBC 7.625 x 9.1392 45p9 x 43p11.2 549 x 658Outside Back Cover

FOR CLIENT SUBMISSION

(FP)

(1/16)

(1/8)

(DT)

(OBC) (OFC)

(HP)

(1/4V)

(TQP)

(1/4H)

P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833

www.metro-yellow.com A Monthly Household Savings Magazine

PUBLISHING COMPANY, INCMETROPOLITAN

$

ARTWORKGUIDELINESGuidelines

FOR CLIENT SUBMISSION

P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833

www.metro-yellow.com

PUBLISHING COMPANY, INCMETROPOLITAN

A Monthly Household Savings Magazine

PREFERRED AD FORMATS:Adobe Illustrator CS5 (or lower)

Adobe Photoshop CS5 (or lower)

Adobe InDesign CS5 (or lower)

Adobe Acrobat PDFWe DO NOT accept Quark filesWe DO NOT accept ads built in any Windows programs.

PREFERRED IMAGE FORMATS:Adobe Photoshop CS5 (or lower)

Adobe Acrobat PDFAccepted: TIF, PSD, PDF, EPSNOT Accepted: JPG, GIF

FONTS: ALL fonts must be converted to outlinesIf fonts are not converted, ALL fonts must be packaged and provided.

REQUIRED RESOLUTION: 300DPI(D.P.I. = Dots Per Inch)

COLOR VALUE: CMYKWill accept RGB files, but values will change to CMYK before printing. Please note that colors will vary from how they appear on screen vs. in printed product.

Should you have any further questions

regarding the setup of your ads, please

feel free to call our graphic design

department at 281-351-6933.

If the clients wish to build their own ads, ad template sizes are

available. Image resolution is absolute. If an image is given in a

smaller resolution, the contract will be put on hold until a higher

resolution file is submitted. If an image is submitted smaller and no

other image is available, the lower resolution/lower quality image

will be used in the ad.. Your Tomball Coupon Connection is not

responsible for the quality of the advertisement if the artwork is not

submitted using the guidelines provided.

Larger Resolution Equals = Better Quality

Smaller Resolution Equals = Poor Quality

JPG’s have a general resolution of 72 DPI, very poor quality and

are often grainy and blurry. GIF’s usually have a smaller resolution

than JPG’s.

RGB and CMYK formats tell the printer what process and values

to use when printing in color. RGB stands for Red/Green/Blue and

CMYK stands for Cyan/Magenta/Yellow/Black. Most printers use

CMYK inks to print the entire spectrum of color. A conversion of

RGB to CMYK will result in different color values. Usually a dulling

of orange, violet, and green (the secondary colors). This can be

corrected to some degree by adjusting the hue and saturation.

However, if the client is submitting the image or built the ad them-

selves they may want to adjust the colors themselves, once in

CMYK format. Adjusting color in RGB will do no good because it

must still be converted to CMYK before printing and it is during the

RGB to CMYK conversion that the colors are dulled.