MEDIA KIT 2015

tomboy ˈtɒmbɔɪ/ noun

A tomboy is a free-spirited, independent woman/girl who breaks the rules of gender conventions. She isn’t afraid to be herself and enjoys stealing looks from a man’s wardrobe whenever she can. She is the ultimate female rebel.

A tart is a baked dish consisting of a filling over a pastry base with an open top not covered with pastry but it’s also a slang word used in England to describe an attractive, feminine, free-spirited, cheeky, playful woman who dresses or acts sexy, flouts rules and doesn’t give a hoot about society’s conventions...

tart noun/adjective

COMBINE THE TWO AND WAS BORN… for the tomboy who wants to celebrate her classic tomboy spirit

INTRODUCTION

•  CREATIVE & BUSINESS DIRECTOR •  TOMBOY TIRADE PODCAST CO-HOST •  WRITER

•  FINANCE & MARKETING DIRECTOR •  TOMBOY TIRADE PODCAST CO-HOST •  WRITER

PERSIS SHANKER RAVEN LIM

MEET THE FOUNDERS

A TRULY LOCAL AND GLOBAL OUTLOOK ON TOMBOY CULTURE AND LIFESTYLE.

PROUDLY BORN AND BRED IN SINGAPORE AND MALAYSIA WITH

Tomboy Tarts is a lifestyle site in Asia for women celebrating the classic tomboy spirit.

We are not a ‘girly – girl’ brand. We’re woman who defy the trivialities of gender stereotypes.

It is an opportunity for every tomboy to share

their tomboy experiences with the rest of the

community.

We are reviving the true tomboy spirit; something more than just women wearing men’s clothing. It‘s an attitude. A mindset. A lifestyle - the kind that classic tomboy greats like Coco Chanel, Marlene Dietrich & Amelia Earhart embodied.

Tomboy Tarts is a platform to reclaim the word ‘tomboy’ which was all about being the rebel; it wasn’t a sexual orientation or lifestyle. It is about the woman who isn’t afraid to break the rules and follow her dreams...

WHAT MAKES A TOMBOY TART?

! the rebel !

! practical !

! loves comfortable styles !

! curious !

! fiercely independent !

! dreamer !

! goofy ! ! intelligent !

! a big heart !

! passionate ! ! creative !

! funny & witty !

! genuine ! ! adventurous !

! a true blue original !

! rad !

! geek!

! innovator !

Just what is that classic tomboy spirit? Click below to watch the video.

OUR CONTENT ECOSYSTEM

CONTENT IS NO LONGER AN ASSET – IT’S A MINDSET Social media content must actually be worth sharing to be successful. It is no longer just about shouting your messages on social media - it’s about creating content that is personal and most of all memorable. At Tomboy Tarts, our content currently remains niche and we know that, which is why we maintain a tight content ecosystem whereby great content can be shared on a pipeline that will talk to its audience today and long into the future...

THE WEBSITE

QUARTERLY NEWSLETTER

YOUTUBE CHANNEL TOMBOY TIRADE PODCAST

SOCIAL MEDIA

Tomboy Tarts has a fully integrated content ecosystem that aims to maximise engagement among our niche audience(s).

THE WEBSITE

Tomboy Tarts straddles genres like entertainment, fashion, features, sport, geek/tech news, opinions and travel. Our current traffic flow is 8-12K per month but we are aiming to achieve a monthly projected growth of 500K by the end of 2015.

COLLABORATERS We collaborated with tomboy lookbook and lipsticklookbook - popular Instagram tomboy sites to create a monthly photo feature, Tomboy Tarts of the Month, featuring six women with their own tomboy styles from all around the world.

Our controversial resident movie reviewer, AMAN BHONSLE ‘The Movie Rogue’ reviews the latest blockbusters & it’s not pretty.

Our resident mobile apps junkie from Kansas City, CHRISTINE HARDWICK is our ‘App iInsider’ who reviews apps of interest to tomboys.

ADAM E is a fanatic retro movie & film critic who is our monthly television show reviewer writing our ‘Retrocritic TV Review’.

Our resident travel contributer, FANNY YAP is a homespun tomboy who grew up believing Ghostbusters were cooler and sexier than Barbie.

REGULAR CONTRIBUTERS

28%

33%

16%

13%

6% 6%

18-­‐24  

25-­‐34  

35-­‐44  

45-­‐54  

55-­‐64  

65+  

54% 46% female

male

GENDER AGE

*figures obtained from TOMBOY TARTS’ google analytics statistics (aug 2014)

5.49%

3.94%

INTEREST CATEGORY

sports/individual sports, running & walking

computers & electronics/tech/consumer electronics & accessories

3.05%

2.96%

2.95%

sports/individual sports/cycling

food & drinks/cooking & recipes/soups & stews

travel/tour destinations/historical sites & buildings

OUR AUDIENCE

UNITED STATES 34.94%

UNITED KINGDOM 10.20%

SINGAPORE 9.52%

6.86% CANADA

MALAYSIA 5.69%

AUSTRALIA 4.51%

GERMANY 2.91%

The voice of Tomboy Tarts is being heard far and wide. Our reach expands from the US, UK, Singapore, Canada and Malaysia to Australia, Germany, Philippines, Indonesia and Brazil with more on our radar that we are aiming for.

OUR GLOBAL REACH

To be the no.1 go-to place for tomboy

related content & resources

To build up a global community of

women who share the same values,

thoughts & lifestyle with counterparts in the US, Asia Pacific

& Europe

To create a one-stop, multi-media platform for the modern tomboy woman of today.

To represent the Asian

voice for the new women of

today

EXPANSION GOALS

THE TOMBOY TIRADE COMEDY PODCAST

A no-holds barred comedy podcast with a lot of geek and humor thrown into every episode, which is an extension of the Tomboy Tarts brand.

Currently the most downloaded and ONLY all-female English comedy chat podcast in Asia, hosted by the founders of Tomboy Tarts, PERSIS and RAVEN.

ALL ABOUT TOMBOY TIRADE

Every episode features a noted, up and coming international television, web/entertainment personality or podcaster(s) from around the world. Just check out our guest list!

choy wan sharul channa anita kapoor launchbyte marcus ac

THE GUEST LIST

Tomboy Tirade is a situational comedy chat podcast which revolves around a theme that is relevant to the guest that is being featured for that week. The episode duration varies from 35 min to 55 min and is executed like a TV show with breaks.

the show’s structure

•  Intro & storyline/theme set up •  Guest intro •  BREAK •  2 x news highlights •  BREAK •  Topic #1 •  BREAK •  Topic #2 •  BREAK •  Outro •  Closer and Call-to-action

THE PODCAST FORMAT & STRUCTURE

New episodes of Tomboy Tirade are uploaded every alternate Thursday on the following platforms.

PLATFORMS

The Tomboy Tirade logo & banner reflect the fun and silliness within the show, just the way the audiences like it.

LOGO & BANNER

Monthly download totals for 2014* 3.5 – 5K per month "

*stats are based on 2 episodes a month

EP 20 2593

downloads

EP 22 2193

downloads

EP 36 4166

downloads

EP 28 6022

downloads

EP 30 13539

downloads

EP 29 2203

downloads

EP 18 1388

downloads

EP 19 2095

downloads

TOP PERFORMING PODCAST EPISODES

0 200 400 600 800

1000 1200 1400 1600 1800

United States Indonesia Singapore France Canada UK South Africa

PODCAST DOWNLOADS (BY COUNTRIES)

SOCIAL MEDIA

Tomboy Tarts maintains a strong presence on social media to engage audiences from around the world to build our ‘tomboy tribe’.

1870 669 108 677 100

SOCIAL MEDIA FIGURES (TO DATE)

EXPAND YOUR REACH

Tomboy Tarts can help your brand, product or service reach greater heights via brand integrations in the following ways: -  collaborations -  partnerships or -  sponsorships Our content speaks to the brave, new women (and men) of today with stories ranging from entertainment, travel, tech, style and geek/tomboy culture.

ENTERTAINMENT TRAVEL

TECH STYLE

TOMBOY CULTURE

OPINION GEEK ZONE

CATEGORIES OF CONTENT

Targetted planning. Never a blind buy or collaboration.

Editorial and social media integration.

Focus on custom-branded content.

Engagement and brand interest.

OUR MODEL

We can leverage our creative, production, design & activation capabilities to

seamlessly integrate our brand partners into the Tomboy Tarts content ecosystem.

SPONSOR AN EPISODE

RUN PROMOTIONS DURING JINGLES

COLLABORATE ON AN EPISODE

RUN TOP & TAIL BRANDING

SPONSORED POSTS & REVIEWS

CONTEST/GIVEAWAY FEATURES

ADVERTISE ON SITE

TOP & TAIL BRANDING ON OUR YOUTUBE VIDEOS

PRODUCTION OF SPECIALLY SPONSORED VIDEOS

RUN CONTEST PROMOTIONS

ADVERTISE ON NEWSLETTER

CONTEST PROMOTIONS ON SOCIAL MEDIA

SPONSORED CONTENT ON INSTAGRAM, FB & TWITTER

PODCAST

WEBSITE

YOUTUBE CHANNEL

QUARTERLY NEWSLETTER

SOCIAL MEDIA

BRAND INTEGRATION

hello@tomboy-tarts.com www.tomboy-tarts.com

If you like what you’ve seen or heard, contact us for the following enquiries:

- Sponsorship or advertising queries. - Collaborations on the website or podcast. - If you have inquiries/comments on the site or podcast. - If you want to be featured on the site or podcast. - To contribute, guest blog or volunteer your creative/business/IT skills in any way to our site.

CONTACT US

thank you . THE END

2015 Tomboy Tarts. All Rights Reserved.