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Tomorrow Is Just An Idea

But

Today Is Happening Right Now

- Pichai Sundararajan

Pichai Sundararajan (born 12 July

1972), also known as Sundar Pichai, is

an Indian American business executive.

Pichai is the chief executive officer (CEO)

of Google Inc. Formerly the Product Chief

of Google, Pichai's current role was

announced on 10 August 2015, as part of the

restructuring process that made Alphabet

Inc. into Google's parent company and he

assumed the position on 2 October 2015.

EARLY LIFE AND EDUCATION

Pichai was born in Madurai, Tamil Nadu,

India, in a Tamil Hindu family to Lakshmi

and Ragunatha Pichai. He spent his

childhood in Madras (now Chennai). His

father was a senior electrical engineer

at General Electric, and managed a factory

that made electrical components. Sundar

grew up in a two-room apartment on 46th

Street, 7th Avenue, in Ashok Nagar,

Chennai.

Pichai was born in Madurai, Tamil Nadu,

India, in a Tamil Hindu family to Lakshmi

and Ragunatha Pichai. He spent his

childhood in Madras (now Chennai). His

father was a senior electrical engineer

at General Electric, and managed a factory

that made electrical components. Sundar

grew up in a two-room apartment on 46th

Street, 7th Avenue, in Ashok Nagar,

Chennai.

Sundar completed his Class X at Jawahar

Vidyalaya, Ashok Nagar Chennai and

completed the Class XII from Vana Vani

school located in the IIT, Chennai.Pichai

earned his degree from Indian Institute of

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Technology Kharagpur in Metallurgical

Engineering. He holds

an M.S. from Stanford University in

Material Sciences and Engineering and

an MBA from the Wharton School of the

University of Pennsylvania, where he was

named a Siebel Scholar and a Palmer

Scholar, respectively.

CAREER

Pichai speaking at the 2015 Mobile World

Congress in Barcelona, Spain

Pichai worked in engineering and product

management at Applied Materials and

in management consulting at McKinsey &

Company.

Pichai joined Google in 2004, where he led

the product management and innovation

efforts for a suite of Google's client software

products, including Google

Chrome and Chrome OS, as well as being

largely responsible for Google Drive. He

went on to oversee the development of

different applications (apps) such

as Gmail and Google Maps. On 19

November 2009, Pichai gave a

demonstration of Chrome OS and

the Chromebook was released for trial and

testing in 2011, and released to the public in

2012. On 20 May 2010, he announced the

open-sourcing of the new video

codec VP8 by Google, and introduced the

new video format, WebM. On 13 March

2013, Pichai added Android to the list of

Google products he oversees. Android was

formerly managed by Andy Rubin. He was a

director of Jive Software from April 2011 to

30 July 2013.

PERSONAL LIFE

Pichai is married, has two children, and lives

in Los Altos Hills, in a home designed by

Robert Swatt of Swatt Miers. Pichai's known

interests include soccer and cricket. He is an

avid fan of FC Barcelona, and he states that

"he watches every game of the club."

Top 10 Facts You Did Not Know About

Sundar Pichai

Sundar Pichai is a huge cricket fan

and was the captain of his school

cricket team.

His family did not possess a phone

until he was 12.

He once tried to talk a friend out of

working at Google before joining the

company himself.

Sundar Pichai joined Google even

before the company went public.

He is very good at remembering

numbers and could remember every

telephone number he dialed when he

was young.

He interacts with students at IIT-

Kharagpur over Skype at regular

intervals.

He was also one of the top contenders

for the post of CEO at Microsoft,

which ultimately went to Satya

Nadella.

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The Google CEO is not at all “nerdy”

as his appearance might suggest! He

is actually very grounded, helpful and

friendly.

He has been the master of ceremonies

at Google I/O for the past few years.

It is rumoured that Twitter tried to

poach Sundar Pichai, a few year back,

while he was working at Google, but

Google paid him an exorbitantly

higher pay to retain him

-Dhanabalan T

I - MBA

“Two-Minute Interview”

Two-minute surveys are a quick and flexible

tool you can use to include all of your

business users and all of your market in your

user research

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We all get excited about design, especially

when talking about the latest innovations

from Apple, Google and other amazing

leaders of UX. But we often forget that these

cool designs and millions of raving fans

were only possible because these designs

were based on the solid foundations of User

Research.

TWO-MINUTE INTERVIEWS:

Two-minute surveys are a quick and flexible

tool you can use to include all of your

business users and all of your market in your

user research.

EVERY PRODUCT MANAGER'S

DREAM:

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Every good product manager (and every

good enterprise business analyst) worth their

salt is obsessed with knowing everything

about their market. They "Good product

managers love to have their marketing

“speak” like these guys do, preferably, using

the same language, so their clients would

literally feel that it's not the site, it's the

voice inside their head is nudging them to

buy.

Why observation doesn't always work

Most

people had no idea what that smelly noisy

thing on his "horseless carriage" actually

was. So any survey he might have done on

what people wanted would've given him no

i so any survey he might have done on what

people wanted would've given him no

insight.

The biggest problem with observation is that

it only gets you that far. You start with an

assumption that you can watch the user

performing all of their tasks. But they may

not be doing them right now.

Let’s take a look at another example.

A lot of things we're doing today were

unheard of just a decade ago. Browsing web

on your phone, social GPS... even the testing

didn’t come about before people were given

the full keyboard on their phones.

What's wrong with surveys:

Most traditional surveys are set up in a way

that they can only prove our guesses right or

wrong. wrong, they don't offer us a lot of

help to figure out what's wrong. We're still

left with our guesses and assumptions.

So, now what?

Let's go back and recall one of the main

foundations of user research.

Why can't we just ask them to tell us what

they want? Why?

Well, because every user researcher knows,

that...

Users don't really know what they want!

Users didn’t ask Steve Jobs to put a mini

hard drive into a small package and give

them a thousand songs to take with them.

They loved it when they saw it, but they

didn’t ask for it. Similarly, nobody asked for

an iPhone either. Users did not come up

with these ideas and these designs. Apple

did.

But users are really good at other things—in

fact, users can be amazingly accurate talking

about the things they don't want. They can

tell you a lot about the problems they're

having. They can describe how it feels to go

through the issues they're facing and what

other problems these issues are causing

them.

So how's that for a source of insight?

Well, good researchers and BAs have been

asking questions this way for years now.

These questions surrounding what customers

don’t want are the key questions asked at

most stakeholder interviews. Even

salespeople ask these questions. "Tell me

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about the problems you're experiencing with

XYZ product." And that provides valuable

insight.

Scaling up the interviews

The scope creep, the curse of today's IT

projects, is coming from users realizing

these things late in our projects. Largely,

because we have not asked enough questions

BEFORE the project was started in the first

place! (We're also lacking the tools for

prioritizing the problems we discover and

mapping them to market demographics).

Wouldn’t it be nice if we could tell (and

have the numbers to prove) that university

students are more eager to buy our iPod than

the 'high tech' commuters with more money

at hand, and that our intranet site sucks

because the corporate CMS makes it

difficult to publish content and not because

the employees are not engaged or the search

function is not efficient enough.

So how do we go about doing user research

efficiently and effectively?

I’ll show you how.

Today we call this 'Interview Survey'

approach a BIB Survey - the Biggest

Issue/Bucket Survey, as it helps to both,

identify the biggest issues that our market or

our business users are facing, identify which

groups of users feel the strongest about

solving their issues and also define 'buckets'

- the frequent types of problems that people

are looking to resolve.

Based on our stats so far, it takes about two

minutes or less to process a single survey

response. This makes it easy for a single

user researcher to process a thousand BIB

surveys in a single week, still leaving ample

time left for a few follow up calls.

That said, all you really need to understand

your market or your business users is a few

hundred responses. The rule of thumb is this

- as soon as you stop finding new types of

problems in your Single Biggest Issue

responses, your BIB stage is done

There you have it. You now have a quick

and flexible tool you can use to include all

of your business users and all of your market

in your user research. This will ensure that

you never miss hidden critical insights that

so many researchers today are just unable to

discover.

We saw why it's umber-important to gain

maximum amount of insight about your

users, and why observation and traditional

surveys will not always bring you the results

you need. We looked at the reasons why and

how the new type of high performance

interview-survey blend, the BIB Survey, can

bring you this critical information, discover

complete set of different problem types your

users are facing and help you map these to

demographic information, to make it easy to

use this in subsequent analysis stage.

Is anything missing? I'd love to hear your

comments, your questions and your ideas in

the comments area below.

- SINDHUJA M

I MBA

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TOP 10 BIGGEST MNC IN INDIA

2016

10. THE COCA COLA COMPANY :-

Total Employees :- 129,200

Revenue :- US $ 45.998 million

The Coca Cola Company is an American

Multinational Beverage Corporation. In

India , Its headquartered in Kolkata. This

Company is best known for its flagship

products Coca Cola. The company only

produces syrup concentrate which is then

sold to various bottlers throughout the world

who hold exclusive territories. The logo ,

bottle design and brand image are

internationally recognizable. The Coca Cola

Company offers more than 350 brands in

over 200 countries , aside from its namesake

Coca Cola beverages. It is the best selling

soft drink in most countries and was

recognized as the number one global brand.

The company also produces a number of

other soft drinks including Fanta and Sprite.

9. PEPSICO :-

Total Employees :- 271,000

Revenue :- US $ 66. 683 billion

PEPSICO is an American Multinational

food , snack and beverages Corporation.

PEPSICO is the second largest foods and

beverages business in the world. The

PEPSICO headquarter are located in the

neighborhood of Purchase , New York.

PEPSICO consists of 53% foods and 47 %

beverages. The total assets of the company

is US $ 69.667 billion. It was formed in

1965 with the merger of the Frito Lay Inc.

and Pepsi Cola company. Pepsi , Tropicana ,

Lay's potato chips , Mountain dew are the

some famous product of PEPSICO.

8. CITI GROUP :-

Total Employees :- 239,000

Revenue :- US $ 76.88 billion

Citi Group is popularly known was the CITI.

It is an American Multinational Investment

banking and financial services corporation.

In India , Its headquartered in Mumbai. It

was formed from one of the world's largest

mergers in the history by combing the

banking giant Citigroup and Financial

Conglomerate Travelers Group in October

1998. It is the third largest bank holding

company in the US by assets . Citi group is

the largest company and the bank in the

world as measured by total assets with

239,000 employees. Citi Group had the

world's largest financial services network ,

spanning 140 countries with approximately

16,000 offices worldwide. It holds over 200

million customer accounts in more than 140

countries.

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7. PROCTER AND GAMBLE :-

Total Employees :- 118,000

Revenue :- US $ 83.06 billion

Procter and Gamble is also known as the P

& G Company. It is an American

Multinational Consumer goods company.

It's products include cleaning agents and

personal care products. It's products line also

include foods and beverages. P&G was also

recognized as the most desirable FMCG

business to work for in America. Vicks ,

Head & Shoulders , Olay , Ariel , Wella ,

Pantene , Gillete , Tide , Duracell , Oral -B ,

Ambi pure and Whisper are some of its

products sold in India.

6. NESTLE :-

Total Employees :- 339,000

Revenue :- US $ 90.793 billion

Nestle is a Swiss Transnational food and

drink Company. It is the largest food

company in the world measured by

revenues. It's headquarters are located in

Vevey , Vaud , Switzerland. In March 2015,

Nestle ranked second in Oxfam's behind the

brands scorecard. In India , its headquarter

are located in Gurgoan. Nestle has 447

factories , operates in 194 countries. Nestle

has 64 brands , with a wide range of

products across a number of market ,

including baby food , medical food , Coffee

, Tea , bottles water , breakfast cereals ,

dairy products , pet foods , frozen food and

Snacks.

5. IBM :-

Total Employees :- 379,592

Revenue :- US $ 110.49 billion

IBM is an International Business Machines

Corporation. It is an American Multinational

Technology and Consulting Corporation. It

headquartered are located in Bangalore ,

India. International Business Machine

Corporation has twelve research laboratories

worldwide , bundled in to IBM research. In

2015 , IBM ranked as the world's most

valuable brand. IBM manufactures and

markets computer hardware , software and

offers infrastructure , hosting and consulting

service in areas ranging from mainframe

computer to nanotechnology.

4. MICROSOFT CORPORATION :-

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Total Employees :- 1,18,500

Revenue :- US $ 93.58 billion

Microsoft Corporation is commonly known

as Microsoft. It is an American

Multinational Technology Company. In

India , It's headquartered in Gurgoan ,

Haryana. The company develops ,

manufactures , licenses , supports and sells

computer software , consumer electronics

and personal computers and services. It's

best known software products are the

Microsoft windows line of operating

systems , Microsoft office suite and internet

explorer and edge web browsers.

3. TATA GROUP :-

Total Employees :- 600,000

Revenue :- US $ 108.78 billion

Tata group is an Indian Multinational

Conglomerate Holding Company. It's

headquarter are located in Mumbai ,

Maharashtra. It was founded in 1868 by

jamsedji Tata. It is one of the India's Largest

Conglomerates. Tata companies with

significant scale include Tata Steel , Tata

Motors , Tata Consulting Services , Tata

Power , Tata Chemicals , Tata global

beverages , Tata Teleservices , Titan , Tata

Communication and Indian hotels

Company. It is one of the biggest MNC

company in India and comprising over 100

independent operating companies.

2. HEWLETT PACKARD :-

Total Employees :- 302,000

Revenue :- US $ 111.454 billion

Hewlett Packard is an American

Multinational Information Technology

Company. In India , Its headquartered in

Bangalore. It developed and provided a wide

variety of hardware components as well as

software and related services to consumers.

It specialized in developing and

manufacturing computing , data storage and

networking hardware , designing software

and delivering services.

1. SONY CORPORATION :-

Total Employees :- 131,700

Revenue :- US $ 153.683 billion

Sony Corporation is a Japanese

Multinational Conglomerate Corporation.

It's headquartered in Konan Minato , Tokyo

, Japan. Its diversified business includes

consumer and professional electronics ,

gaming , entertainment and financial

services.

- KARTHIGA RANI S

I MBA

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Rio Olympics: Sindhu, Sakshi Shine

As India End Campaign With Two

Medals:

P.V. Sindhu’s dream of becoming the first

Indian woman to win an Olympic gold

medal ended in an agonizing defeat to world

no. 1 Carolina Marin of Spain in the

badminton final on Friday.

The 21-year-old from Hyderabad had to be

content with the first Olympic silver won by

an Indian woman after squandering a one-

game lead to go down 21-19, 12-21, 15-21.

A failed return, fall on the knees, a shake of

the head and it was all over for Sindhu at the

end. On the other side of the net was a

celebratory scream followed by tears of joy.

The Indian world no. 10 came tantalizingly

close to winning an Olympic gold medal on

her debut, but was overpowered at the end

by Marin, a two-time world and European

singles champion, who was also playing her

first singles final at the Olympics.

Although she lost the match, Sindhu

captured the imagination of the entire nation

by advancing to the final. Only one Indian

individual has won a gold medal at the

Olympics—shooter Abhinav Bindra in the

men’s 10m air rifle event at the Beijing

Games in 2008. Bindra came close to

winning a medal this year, finally finishing

fourth.

Female Wrestler Wins India's First

Medal at Rio Olympics

Female wrestler Sakshi Malik earned

India the country's first medal of the

2016 Rio Olympics with a third-place

finish.

Malik, 23, was also the first Indian

woman to win a wrestling medal and

the fourth to win at any Olympic

Games. "I never thought I would

become the first woman wrestler from

India to bag an Olympic medal in

wrestling," she told The

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Hindu newspaper . "I hope the remaining

wrestlers will also do well."

Malik's parents initially faced criticism

from locals when their daughter signed up

to participate in wrestling, long considered

a man's sport in the community, according

to

BBC report. Malik had been inspired by

her grandfather's wrestling career.

The wrestling victory may be India's first

medal of the 2016 Olympics, but it is not

the first heartwarming story for the

country. Dipa Karmakar received her

nation's admiration after falling short of a

gymnastics medal by just 0.15 points.

-KOKILA R

I MBA