Location data from a car: Big Brother ahead?

Using geolocation in a trustworthy and compliant way

Simon.Hania@tomtom.com

Trends that threaten trust

2

In-car location services under scrutiny

3

Main GAO findings

4

10 companies were questioned

Disclosure:

Consent & controls:

Safeguards & retention:

Accountability:

all tell, 9 in broad terms, 5 omit purposes for sharing all seek consent in some way, all offer some control, none who retain allow deletion all take steps, but in different ways at different levels of de-identification and deletion all take steps to protect location data and have accountability policies, be it internal only