NASI KUKUS TONGGEK

PROPOSAL OUTLINEKEY DISCUSSION POINTS

Our Story

Our Mission and Vision

Problem

Solution

Why NOW?

Target Client

Market Size

Our Competitors

Our Advantage

NKT Products

NKT Roadmap

NKT Business Model

Licensing Benefits

Return Of Investment

Contact

ABOUT US OUR STORY

In Malaysia, we have around 32.4 millions of

population and have rice as our primary food. Can

you see how big the opportunity you have with us?

Our product is simple, filling yet so affordable. 

We started this idea sinced 4 years ago, with a

small stall in front of our restaurant. Shockingly,

the results are beyond our expectations. We

manage to sell around 900-1000 plates of Nasi

Kukus Tonggek per day! Within 1 and a half month,

our sales has increased to 50%! Isn't that crazy? 

Seeing this opportunity, we have decided to

expand our product to Mid Valley and again, our

hypothesis is proven to be true. And as for now,

we are on our way to expand this product to more

strategic places and we want you to be part of it!

Nahhh.. Don’t worry about management and

operation, we will handle it from A-Z. The only

thing you will expect is the revenues. Isn’t that

fantastic?!

Hi, we are from Seri Keningau Sdn Bhd, one of the big

name in food and beverages industries. With 26 years

of experience in this field and have already 9 well

known restaurants branches that served mixed rice,

including catering services in our country, you have

nothing to worry about when you collaborate with us.

Don’t you agree? Most of us usually will face a

problem on what and where to eat on a daily basis

right? Don’t we all hate it when that happens? 

WORDS OF INSPIRATION

"If you only know how to cook great food, but not to market it, it will end up only in your

own mouth"AIMAN BASUNI

OUR MISSION AND VISIONWHAT WE AIM TO BE

TO SERVE MALAYSIANS, WITH OUR SIMPLE DISH, YET FILLING, DELICIOUS,

ENTERTAINING, AND AFFORDABLE

TO HAVE 100 OUTLETS ALL AROUND MALAYSIA, AND

REACH 32.4 MILLIONS PEOPLE IN 3 YEARS

SO THEY CAN EXPERIENCE OUR NASI KUKUS TONGGEK

MISSION VISION

PROBLEMSWHAT SETS US APART

PEOPLE SPENT TO

MUCH TIME TO DECIDE

WHAT TO EAT, SINCE

THERE'S TOO MANY

THINGS NEED TO

CONSIDER FIRST

TIME CONFUSED PRICEY DISSATISFIED NO ANCHOR

MOST OF THE

RESTAURANTS OUT

THERE, TAKES TOO

LONG TO GET

THE FOOD

PREPARED AND

BE SERVED

PEOPLE HAVE TO

EMPTY THEIR WALLET,

JUST TO BUY FOOD

THE QUALITY OF THE

FOOD DOES NOT

WORTH THE MONEY

THEY HAVE SPENT

EVEN THOUGH

NASI KUKUS HAVE

BEEN IN THIS MARKET

FOR ABOUT 10 YEARS,

YET STILL THERE'S NO

LEADER MARKET IN

THIS LEAGUE.

SOLUTIONSWHAT WE WANT TO ENHANCE

IN 30S CERTAIN AFFORDABLE SATISFACTION LEADER MARKETWE SERVE

NASI KUKUS TONGGEK

WITHIN 30 SECONDS

WITH US,

THERE IS NO MORE

PROBLEM ON

WHAT OR WHERE

TO EAT

OUR FOOD'S

PRICE RANGE

IS AFFORDABLE

FOR ALL

PEOPLE GET THE

EXPECTED VALUES

FROM THE FOOD THEY

BOUGHT FROM US.

SIMPLE, FILLING,

ENTERTAINING,

DELICIOUS YET

AFFORDABLE

NASI KUKUS TONGGEK

WILL BE THE

LEADER MARKET IN

NASI KUKUS LEAGUE.

WHY NOW ?

NO LEADER

MARKETFrom our research,

it stated even after 10

years Nasi Kukus have

been in Malaysia, there's

still no anchor in this field

HIGH DEMANDAfter 25 years we have

been in F&B industry,

we found out that

Nasi Kukus has

the highest demand

in our restaurant.

PRIMARY FOODWe realized that Nasi

Kukus is not a trend,

it's actually a real food!

OUR TARGET CLIENTS WHO WE MARKET TO

BY DEMAND BECAUSE IT'S A SIMPLE

DISH, ALL INCLUDED YET

FILLING, DELICIOUS AND

AFFORDABLE

BY LIFESTYLEPEOPLE EXPERIENCE AN

ENTERTAINMENT WITH THE

SPECIAL PRESENTATION

THAT WE BRING

BY RACEALL RACE IS

OUR TARGET MARKET.

FROM OUR DATABASE

WHO HAVE BEEN EATING

OUR NASI KUKUS

IN THIS 4 YEARS :

60% - MALAY

25% - CHINESE

10% - OTHERS

5% - INDIAN

MARKET SIZETOTAL AVAILABLE

MARKET

THERE IS 32.4

MILLIONS MALAYSIAN

POPULATIONS

SERVICEABLE

OBTAINABLE MARKET

TO REACH

ALL 100% POPULATION,

WITH 100 OUTLETS ALL

AROUND MALAYSIA

SERVICEABLE

AVAILABLE

MARKET

75% FROM THE TOTAL

MALAYSIAN

POPULATIONS HAVE

RICE AS THEIR

PRIMARY FOOD

COMPETITORS

0 2.5 5 7.5 10

NASI KUKUS SERI KENINGAU

NAKI KUKUS MY MAMA

NASI KUKUS ILHAM

NASI KUKUS RZ

(LOCATED ONLY IN PAHANG)

(LOCATED ONLY IN SHAH ALAM

& DAMANSARA)

(LOCATED ONLY IN SHAH ALAM )

LIST OF COMPETITORS AND THEIR BRANCH

(LOCATED IN SABAH & KLANG VALLEY)

SALES AND DISTRIBUTION MODEL

TARGETTING

"PRIME PLACE"

AT SHOPPING

MALL

OPENING

100 KIOSK

ALL AROUND

MALAYSIA

PARTNERSHIP

WITH

DELIVERY APPS

EASY TO REACH

IN EVERY 10KM

RADIUS

(ADVANTAGE)

PRODUCTS OFNASI KUKUS TONGGEK

NASI KUKUS TONGGEK ROADMAP

STAGE 2OPENING OUTLET

SOP

STAGE 3OPERATION SOP

STAGE 1FOOD SOP

NKT BUSINESS MODEL

COGS45%

OUTLET MONTHLY COMMITMENTS

30%

MANAGEMENT FEES10%

NET PROFIT10%

MARKETING FEES5%

LICENSING WHAT YOU GAIN FROM US

INCOME PROFIT

MONTHLY

MANAGEMENTLIST OF

LOCATIONS

MARKETING

ALL PRODUCTIONS WILL BE

HANDLE BY US, SUCH AS

SETUP OPENING OUTLET,

MANAGEMENT,

RECRUITMENTS, AND ELSE.

WE ALREADY RESEARCHED

AND HAVE 100 LIST OF

PRIME LOCATIONS

NOTHING TO WORRY,

JUST EXPECT THE PROFIT

GOES INTO YOUR BANK

ACCOUNT DIRECTLY

EVERY MONTHS, AFTER 60

DAYS OF THE OPENING.

WE DO BELIEVE THAT

MARKETING IS THE KEY OF

SALES!

RETURN OF INVESTMENTLOW

RM55,900 / MONTHLY10% PROFIT MONTHLY

RETURN ON INVESTMENT IN 18 MONTHS

33.5% NET PROFIT IN 6 MONTHSAVERAGE

RM89,350 / MONTHLY

HIGH

RM112,800 / MONTHLY10% PROFIT MONTHLY

RETURN ON INVESTMENT IN 9 MONTHS

169% NET PROFIT IN 15 MONTHS AFTER

10% PROFIT MONTHLY

RETURN ON INVESTMENT IN 11 MONTHS

116% NET PROFIT IN 13 MONTHS AFTER

PREDICTIONS IN 2 YEARS

JOIN US !

WWW.TONGGEK.COM

@NASIKUKUSTONGGEK

NASI KUKUS TONGGEK

017 688 7790