tony “i’m a pc” ward director, marketing operations
Post on 21-Dec-2015
213 views
TRANSCRIPT
Tony “I’m a PC” WardDIRECTOR, MARKETING OPERATIONS
Our long term approach to innovation .... so what?
TOTAL FY09 R&D INVESTMENT
SO
UR
CE
: 10K &
20K S
EC
Filings 12/31/08 E
xcept Oracle 5/31/09, R
IM, S
ony and Nintendo 3/31/09
SonyOracleGoogleApple IBMCiscoRIMNintendo
$1.1B
$2.8B $2.8B
$4.9B $5.2B$6.3B
$.7B$.4B
FY09: $9.1BFY10: $9.5B
Microsoft
Exciting Revenue Opportunities in FY10!
Sarah “Seven” VaughanWINDOWS BUSINESS GROUP LEAD
MICROSOFT AUSTRALIA
Thank you!
Local Windows 7 Early Adopters
Australian Opportunity
Australian PC SHIPMENTSOver 4 Million
new PC Shipments FY10**
INSTALL BASE49% PCs
Windows 7 capable
$1 Windows License Revenue =
$18.52 in Partner Ecosystem Revenue
*IDC Research, ** PCMIT
Demonstration
Learn about Windows 7http://partner.microsoft.com/windows7
What you can do next....
1
Use Windows 7 internallyTake advantage of your Internal Use rights
Recommend Windows 7 to your customersStart piloting Windows 7
2
3
USER ENVIRONEMENT MANAGEMENT FOR SEAMLESS MIGRATIONS TO WINDOWS 7 AND APPLICATION LICENSE COMPLIANCE
Leon Booth and Sean WalshToday12:00 – 12:45pmMeeting Room 4
WINDOWS 7: THE SALES OPPORTUNITY
In SMBFridaySarah Vaughan11:am – 11:45amRoom 8
Learn about Windows 7http://partner.microsoft.com/windows7
What you can do next....
1
Use Windows 7 internallyTake advantage of your Internal Use rights
Recommend Windows 7 to your customersStart piloting Windows 7
2
3
The CloudGIANPAOLO “THE CLOUD” CARRARO
What the ‘cloud’is this?!
$$$
Let’s start with a small analogy...
On Premises Hosted Cloud
Windows Server Hosted Windows Server Windows Azure
Own Rent/Hire Public Transport
SQL Server Hosted SQL Server SQL Azure
Exchange...
Hosted Exchange...
Exchange Online...
Nice analogies buddy!But where is the
money?
Opportunity #1 Optimization
“Packaged”Application
“Home Built”Application
“Enterprise IT” Today
Hosted “Home Built”
Hosted “Packaged”
“Software as a Service”
Cloud Platform
Clinical Trial
Molecule Research
HR System
CRM
ERP
Build
vs.
Buy
Build
Buy
On premises vs. CloudOn premises Cloud
“Packaged”Application
“Home Built”Application
“Enterprise IT” Today
Hosted “Home Built”
Hosted “Packaged”
“Software as a Service”
Cloud Platform
Build
vs.
Buy
Build
Buy
On premises vs. CloudOn premises Cloud
ERP
Clinical Trial
Molecule Research
CRM
HR System
For the Enterprise: Move to the Right ($ savings)
Move to the right
Unit of computation and unit of storage are cheaper on the right
“When do you use your car, when do you take the bus?”
For System Integrators: “Be the Arrow”
Enable integration
Package selection and configuration
Reseller commissions
Cloud / On Premises integration
For ISV: Offer Choice
Offer Choice
Same functions offered on premises, hosted or as a service
Upfront license, subscription, transactions, advertisement
For Hosters : Validation of Hosted Model
Validation of Hosted Model
Private Cloud
Customer Cloud Opportunity
YOUStrategic consultingService integration
Software as a ServiceHosting
...
Opportunity #2 New Scenarios
For example: “Mothers’ day Problem”
Valentine’s day Mothers’ day Xmas
# flowers /day
Design for Peak Capacity
Valentine’s day Mothers’ day Xmas
# flowers /day
Massive Overcapacity
Valentine’s day Mothers’ day Xmas
# flowers /day Overcapacity
Cloudbursting
Valentine’s day Mothers’ day Xmas
# flowers /day
“Cloudbursting”
The Cloud Family
“Software as a Service”targeting end users
“Platform as a Service”targeting developers
Microsoft Data Centres