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UCLA x425: SEO for PR Pro’s Tony Adam @tonyadam

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Page 1: TONY'S POWERPOINT - SEO.ppt

UCLA x425:SEO for PR Pro’s

Tony Adam@tonyadam

Page 2: TONY'S POWERPOINT - SEO.ppt

Tony AdamFounder/CEO

Formerly of:

Our Clients:

Page 3: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Relevance & Authority

Page 4: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Periodic Table Of SEO Success Factors

Page 5: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Understand Your Audience

Page 6: TONY'S POWERPOINT - SEO.ppt

Opportunity Analysis: Keyword ResearchGoogle Keyword Planner:https://adwords.google.com/KeywordPlanner

Tony Adam - @tonyadam

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Tony Adam - @tonyadam

Companies that blog 15 or more times per month get five times

more traffic than companies that don’t blog at all

Page 8: TONY'S POWERPOINT - SEO.ppt

Evergreen & Resourceful Content

Tony Adam - @tonyadam

Page 9: TONY'S POWERPOINT - SEO.ppt

Create a community

Tony Adam - @tonyadam

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Content Prime for SEO

Tony Adam - @tonyadam

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Content + Community to help SEO

Tony Adam - @tonyadam

Page 12: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Blogger Outreach

Page 13: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Guest Blogging

http://unbounce.com/content-marketing/how-and-why-you-should-be-guest-blogging-with-case-study-kinda/

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Links are the most important part of SEO

Tony Adam - @tonyadam

Page 15: TONY'S POWERPOINT - SEO.ppt

Google Trends is a GOLDMINE

Tony Adam - @tonyadam

Page 16: TONY'S POWERPOINT - SEO.ppt

Oh em gee!

Case Study: Lindsay Lohan Trend

Tony Adam - @tonyadam

Page 17: TONY'S POWERPOINT - SEO.ppt

Tony Adam - @tonyadam

Relevance & Authority

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THANK YOU!

Tony Adam@tonyadam

[email protected]