toolbox for it

Toolbox for IT10 Years of Connecting Marketers with the IT Community

2009 Media Kita division of the Corporate Executive Board

10 Years of Connecting Marketers with the IT Community

2a division of the Corporate Executive Board

Table of Contents

Who is Toolbox for IT?

Marketplace Positioning

Marketplace Trends

Online Communities Encourage Vendor Participation

Why Toolbox for IT Works for Advertising Partners

Network Activity and Community Highlights

Community Demographics

Lead Generation Programs

White Paper Programs, Podcast Promotions, Webcast Promotions

Display Advertisements

Leaderboard and Box Units, Roadblocks, Half-Page Ads, Peelbacks, Text Links

Vendor Communities

Vendor Profi les, Custom Communities

E-mail Sponsorships

List Rentals, Newsletter Sponsorships, Dedicated E-mail Blasts

Partial Toolbox for IT Client List

Contact Us

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Who is Toolbox for IT?

?

VALUE OF COMMUNITY

Evaluate vendors and products

Stay current

Make better decisions

Solve problems faster

Manage careers

Toolbox for IT Topics

Note: Toolbox.com was acquired by the Corporate Executive Board (CEB) on August 1, 2007. CEB is a leading provider of best practices research and analysis focusing on corporate strategy, operations, and general management issues.

Wireless NetworkingSecurity C Languages

CRM Data Warehouse PeopleSoftLinux

ERP SAP Oracle Web DesignVisual Basic

Siebel Knowledge Management SCM.NET

Green IT ConnectivityEAI Digital Communication

CIOData Center SaaSContent Management

DatabaseWindows Cloud ComputingIBM

SOA SQL Business IntelligenceMicrosoft

Project Management VirtualizationFirewalls

Data ManagementEDI OOP Operating Systems

Baan StorageEmerging Technologies UNIX WAP

Servers Hardware JavaOpen SourceSAN

Toolbox for IT helps professionals do their jobs better by enabling them to easily share knowledge with experienced peers. The community includes professional networking, blogs, discussion groups, wikis, and vendor directories that allow peers to collaborate.



Marketplace Positioning

Use

r-Gen

erat

edEd

itoria

l

Consumer Business

• Content is carefully vetted, broad appeal• 1-way conversations from experts to readers• News, consumer interests, and trends

• Content is carefully vetted, broad appeal• 1-way conversations from experts to readers• News, case studies, best practices

• Content is communication, specifi c appeal• 2-way conversations between peers• Personal experiences, best practices

• Content is communication, specifi c appeal• 2-way conversations between friends• Personal experiences, socially driven

Toolbox for IT is uniquely positioned in the marketplace, providing professionals with a platform to connect with their peers for experience-based solutions. Through social media marketing channels at Toolbox for IT, marketers seeking to reach IT buyers and infl uencers become a valuable part of the conversations that drive decision making.



Marketplace Trends

Forrester Research reports that US marketers are projected to increase social media marketing spend by 34% CAGR from $716 million in 2009 to $3.1 billion in 2014. This growth in spending represents the largest increase among the interactive marketing vehicles included in the forecast.



Online Communities Encourage Vendor Participation

Source: Toolbox.com/PJA IT Social Media Index, Wave IV, June 2009

Online communities are the ideal platform for you to engage with your customers and prospects. As the survey results below indicate, more than 76% of professionals believe it is important that vendors listen to their audience and participate in the conversation.

Which of the following statements best refl ects your attitude about vendor participation in online communities?

0 10 20 30 40 50

I would not want to be a part of a community that had vendor participation

I am skeptical about vendor engagement in online communities

It is important, but not essential, that vendors listen to their audience and engage in conversation

Vendors must have a presence in online communities

34.74%

42.03%

19.69%

3.54%



Why Toolbox for IT Works for Advertising Partners

TOP BENEFITS OF ADVERTISING WITH TOOLBOX FOR IT

Target desired audiences through push marketing

Build brand awareness with IT buyers and influencers

Become part of the conversation with customers and prospects

Connect with qualified buyers to achieve lead generation goals

Achieve a high ROI for campaigns through pull marketing

Leverage unique opportunities to achieve advertising goals

Toolbox for IT is the leading destination for marketers looking to engage their customers and prospects while they are actively seeking solutions to workplace challenges. With over 2,000 pages of user-generated content created daily, marketers can hyper-target their message at a granular level, enabling them to reach professionals as they research, discuss, and infl uence purchasing decisions.

Toolbox for IT remains committed to helping marketers achieve their goals by connecting them with their desired audience and providing them with an active voice in the community.



Network Activity and Community Highlights

NETWORK ACTIVITY

Monthly Unique Users 3.0 MillionMonthly User Sessions 3.9 MillionMonthly Page Views 9.6 Million

COMMUNITY HIGHLIGHTS

Registered Members 1.5 MillionBlog Authors 650Discussion Groups 700Vendor Profi les 750Pages of User-Generated Content 2.4 Million

Note: The Toolbox for IT community has expanded to include over 1.5 million registered members in 2009. Member and advertiser activity and engagement are reaching new heights. On a monthly basis, the community is generating more than 23,500 discussion group posts, 2,100 blog posts and comments, and 7,200 vendor connections.

Toolbox for IT Registered Members

Q2 20091,569



Community Demographics

GEOGRAPHIC LOCATION

0%

10%

20%

30%

40%

50%

Rest of the WorldAsiaEuropeNorth America

43.50%

25.68%23.69%

7.13%

DEMOGRAPHICS

Decision Makers

Recommend and Specify Products and Vendors

25.93%

65.83%

Small- Less than 100

Medium- 100 to 999

Large- More than 1,000

24.29%

45.15%30.56%

PURCHASING INFLUENCE BY ROLE

COMPANY SIZE

More detailed demographics are available upon request.

Through the Toolbox for IT registration process, users provide rich demographic information to receive the full benefi t of the community. Required demographic fi elds include areas of interest, company size, industry, job role, and geographic location.



Toolbox for IT Lead Generation Programs allow you to secure high-quality leads that shorten sales cycles and help grow revenue. By leveraging the cost-per-lead model available at Toolbox for IT, you will achieve a solid ROI while collecting valuable lead information on potential clients.

To ensure your lead campaigns are reaching the right professionals, Toolbox for IT will employ its proprietary contextual matching engine. Through contextual matching, keywords in your assets are matched with relevant content generated by the community throughout the network.


Sample Contextual MatchWHITE PAPER PROGRAMS

Reach IT decision makers and influencers » while they are researching market solutions

Generate high-quality leads »

Brand your company as a market leader »

Contextually matched

white papers

Note: Toolbox for IT has recently launched a new White Paper Library that is accessible from anywhere within the network. The library provides a searchable directory of information assets by topic, including white papers, downloads, and webcasts.

User-generated content




PODCAST PROMOTIONS

Create engaging content, up to 10 minutes in » length

Deliver your message in a fully produced, » professional audio presentation

Generate high-quality leads and achieve a » solid ROI

Maintain ownership of podcast asset for » future marketing initiatives

WEBCAST PROMOTIONS

Reach your target audience directly on their » desktop

Deliver your message through a content-rich » experience

Secure the right leads to achieve your » marketing goals

(Ask about our new comprehensive, turnkey Webcast Development and Promotion Package)

Toolbox for IT Podcast Promotions are the ideal vehicle to reach your target audience in the offi ce, or on the road.

Podcasts Span Multiple Media Sources

Sample Webcast

Do you have any suggestions for moving a large Oracle database to Enterprise DB?

If you have a strong network, you should be able to go database-to-database...



Toolbox for IT Display Advertisements will help create awareness for your brand with relevant IT decision makers and infl uencers during key research and purchasing cycles. With the option to choose from several high-impact ad units, you can customize your campaign to achieve maximum brand exposure and a solid ROI.


LEADERBOARD AND BOX UNITS

Display your ads in highly trafficked areas » throughout the network

Gain maximum brand value by having your » ad prominently placed above the fold

Sample Leaderboard and Box Units

Note: The Toolbox for IT community now hosts over 2.4 million pages of user-generated content, allowing you to reach your customers and prospects with a hyper-targeted message.

YOUR BRAND HERE

YOUR BRAND HERE



ROADBLOCKS

Create an engaging, high-profile campaign » that includes exclusive ownership of key niche areas in the Toolbox for IT community

Utilize all three units (leaderboard, header, » and half-page ad) to maximize message impact

Establish leadership over competing brands »

HALF-PAGE ADS

Leverage these large-format units to build a » strong presence for your brand

Utilize rich-media and Flash capabilities to » allow animation and other advanced features


Sample Roadblock

YOUR BRAND HERE

YOUR BRAND HERE

YOUR BRAND HERE

New

New




PEELBACKS

Ensure qualified page impressions by taking » advantage of these user-initiated vehicles

Maximize your brand exposure when » moused-over ad reveals a half-page unit

Receive exclusive network placement for 2- » or 4-week product run

TEXT LINKS

Promote your products and services to » targeted audiences

Receive optimal brand recognition on sub- » community home pages

Sample Peelback — Closed

Sample Peelback — Opened



Vendor Communities

VENDOR PROFILES

Build brand awareness and generate leads » from technology buyers who are actively researching purchases

Deliver your white papers, webcasts, news, » PR, and other assets directly to IT decision makers and influencers

Leverage a social media profile to connect » and communicate with existing customers and prospects

With the Vendor Communities programs, advertising partners can take an active role in the exchange of knowledge within the Toolbox for IT community. Through either Vendor Profi les or Custom Communities, ITvendors can promote solutions, build thought leadership, generate leads, or nurture prospects through the buying cycle.

Toolbox for IT makes getting started easy by offering opportunities for its partners to plug into existing user communities and utilize pre-built tools to manage their advertising and participation.

Sample Vendor Profi le

Community conversation about

the vendor and products

White papers, documents, and other research

from the vendor

Connections with interested

community members



Vendor Communities

CUSTOM COMMUNITIES

Connect and communicate directly with » IT buyers during the purchasing decision process

Leverage the only resource in the » marketplace that combines user-generated content with vendor content

Generate leads through your information » assets with new and existing customers

Create a feedback channel and engage » customers while they seek purchasing advice, technical support, and market trend information

Related content from the

community

Vendor white papers and webcasts

Custom sectionfor related programs,

widgets, etc.

Community focus group

Sample Custom Community



E-mail Sponsorships

Toolbox for IT E-mail Sponsorships allow you to reach IT and business professionals through several targeted vehicles. With more than 700 active discussion groups, 50 IT-segment-specifi c newsletters, and one of the industry’s top performing list rental fi les, Toolbox for IT can help you identify the right e-mail marketing opportunity to reach your desired audience and achieve your advertising goals.

LIST RENTALS

Leverage a fi le of more than 1 million » IT buyers and infl uencers

Reach a highly responsive audience of » professionals that have purchasing authority or infl uence within their organization

Target your campaign by run-of-network or » against multiple selects

Deliver your marketing message through » HTML or text-based format

Partial List of Selects*

* Available user selects also include SIC code, annual revenue, and area of interest

Business/Industry1. Banking/Finance2. Data Processing Services3. Education4. Engineering5. Government6. Healthcare7. Manufacturing/Process8. Media/Entertainment9. Research/Development10. and more...

Job Role1. Business Manager2. Business Professional3. Executive Manager4. Independent Contractor5. IT Manager6. IT Professional7. IT Professional- Development8. IT Recruiter9. Tech Support10. and more...

Job Title1. Network Administrator2. Software Developer3. System Analyst4. Web Developer

Company Size1. Large- More than 1,0002. Medium- 100 to 9993. Small- Less then 100

Geographic Location1. United States2. Australia3. Canada4. China5. France6. Germany7. India8. Netherlands9. United Kingdom10. and more...Note: Toolbox for IT’s list rental fi le

is managed exclusively by MeritDirect. Mark Trombetta, Senior Vice President at MeritDirect, says, “The Toolbox for IT e-mail fi le has continued to perform exceedingly well, especially in light of current market conditions.”



E-mail Sponsorships

NEWSLETTER SPONSORSHIPS

Keep your brand top-of-mind with » professionals researching, discussing, and infl uencing purchasing decisions

Package your marketing message with » user-generated content from the IT community

Receive high visibility at the top of each » newsletter in selected bundles

DEDICATED E-MAIL BLASTS

Promote your products and services to » IT professionals and executives as they research and evaluate IT purchases

Create awareness for your brand by reaching » targeted segments of technology

Deliver your message through HTML or text- » based format

Sample Newsletter Sponsorship

Sponsorship message



Partial Toolbox for IT Client List

Since 1998, Toolbox for IT has helped more than 800 advertising partners achieve their goals by connecting them with their desired audience and providing them with an active voice in the IT community. Please fi nd below a partial list of companies that have benefi ted from marketing solutions at Toolbox for IT.



Contact Us

ADVERTISING TEAM

[email protected] x3

SAN FRANCISCO OFFICE

580 California Street FL 4, San Francisco, CA 94104-1025

SCOTTSDALE OFFICE

4343 N. Scottsdale Road, Suite 280Scottsdale, AZ 85251

WEST CHESTER OFFICE

1060 Andrew Drive, Suite 120West Chester, PA 19380

For more information, or to learn how Toolbox for IT can help you achieve your online marketing goals, please contact us through one of the options listed below.

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