National School Breakfast WeekMarch 5–9, 2007

TOOLKIT AND RESOURCES FOR SNA MEMBERS

Table ofContents

2Introduction

3–6Useful Tools forBreakfast Week

7Breakfast Facts

8Celebration Ideas

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INTRODUCTION

What is National School Breakfast Week (NSBW)?National School Breakfast Week (NSBW) was launched in 1989 to raiseawareness about the availability of the School Breakfast Program (SBP). Each year, SNA helps you celebrate this important week with a fun theme.This year we invite kids to experience ‘A World of School Breakfasts’.

The goals of NSBW are to share several important messages with students, parents and the media:

The SBP is available at your school, it meets dietary guidelines and, best of all; it is a tasty and fun way to start the school day!

There is an established link between eating breakfast and academic success.

Eating a nutritious breakfast can help kids maintain a healthy weight. In today’s climate of heightened awareness around childhood obesity,this is a great benefit to offer kids.

What is “A World of School Breakfasts”?The ‘A World of School Breakfasts’theme is an opportunity forAmerica’s children to have funwhile learning about the benefits of eating School Breakfast. A World of School Breakfasts is a chance for fun-filled cafeteria promotions and sampling of international breakfast foods, allgiving students an insight to whatkids around the world have forbreakfast.

The School Nutrition Association(SNA) and General Mills Bakeriesand Foodservice are excited to be working together to promotethis year’s events.

What isthe Toolkit?

SNA provides arange of tools tohelp you celebrateNSBW and raisethe profile of your breakfastprogram. Thetoolkit is a guideto these tools,where you canfind them, andhow they willhelp.

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A WORLD OF. . .

USEFUL TOOLS

Web SiteSNA’s ‘A World of School Breakfasts’ website and campaign HQ can be found atwww.schoolnutrition.org/nsbw. If youneed a resource for NSBW, chances areyou will find it here, including:

• Menus

• Parent/Student Backpack Brochure

• Activity Sheets

• Merchandise

• NSBW Proclamation

• Press Release

• Chance to Post Feedback

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SNA has put together a wide range of resources to help you get the mostout of NSBW. Take a look and decide which tools can help you travelthrough ‘A World of School Breakfasts’.

MenusSNA has put together a special NSBW menu based on popular breakfasts from around the world. Give your students a taste of the world! In case you wondered, these international dishes are easy to make at your school. This fun menu is a great way to get the A World of School Breakfasts message out, while increasing participation. The menus can be found in the April issue of School Foodservice & Nutrition magazine or online atwww.schoolnutrition.org/nsbw

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USEFUL TOOLS

Parent/Student BrochureThis glossy color backpack brochure isgreat for spreading the school breakfastmessage to students and parents. Thebrochure outlines how the programworks and the benefits of eating ahealthy school breakfast. The backpackbrochure is a great way to widen yourinfluence outside of the cafeteria. Thebrochure is available to order from SNA’sEmporium in packs of 100 and is free(you just pay shipping). ContactEmporium at 1-800-728-0728 or visitwww.emporium.schoolnutrition.org.You can also download the brochure andprint it at your school, by visitingwww.schoolnutrition.org/nsbw

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Activity SheetsSNA’s fun activities will keep your students happy and start their brainsworking as they eat a healthy schoolbreakfast. These activity sheets contain puzzles, games and other fun facts to inspire students for a day of learning. Activity sheets can bedownloaded and photocopied by visiting www.schoolnutrition.org/nsbw

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LogosThe official full-color ‘A World of SchoolBreakfasts’ logos are available for use in helping to promote your breakfast program and NSBW. Why not add these logos to yourmenus, your web site, bulletin board or school magazine/newspaper. To request the official logos, submit our easy logo requestform, found at www.schoolnutrition.org/nsbw

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A World of School Breakfast MerchandiseTo really make a splash in your cafeteria, purchase some themedbreakfast week materials from Emporium. There are a wide range of bright, fun items such as t-shirts, aprons, baseball caps, as well as posters, pencils, balloons and other small giveaways for your students. Call Emporium at 1-800-728-0728 or visit us online atwww.emporium.schoolnutrition.org

PR Support MaterialsOne of the best ways to make your breakfast celebration a hit is toinvite local media to cover the event. SNA prepares a press releaseand other PR materials to help you get the attention your schooldeserves. Simply download and modify to fit your needs atwww.schoolnutrition.org/nsbw or call SNA Headquarters for further information at 1-800-877-8822

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USEFUL TOOLS

ProclamationIf you like things official, then you will love our NSBW proclamation. A proclamation is a good way to add some ceremony to your breakfast week celebrations by having the mayor or another dignitarysign and attest it. You may download a sample proclamation atwww.schoolnutrition.org/nsbw

PassportYour students will enjoy carrying the ‘A World of School Breakfasts’ passport. The passport has fun facts about breakfast around the world and activities for your students, as well as a place where they can get their passport‘stamped’ for eating school breakfast during NSBW. Download and photocopypassports for your intrepid travelers today at www.schoolnutrition.org/nsbw

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Feedback and Sticker SweepstakesTell us what you are doing to celebrate NSBW and enter for your chance to win ‘A World of School Breakfasts’ stickers for your students. Fill out our onlinefeedback form to tell us how you plan on celebrating NSBW in your school. For example, tell us which foods you will be serving, how you decorated the

cafeteria and if you have any special guests. The deadline for SNA to receive your feedback is January 31, and we will randomly draw 50

lucky winners who will receive stickers for students delivered to their school in time for NSBW. To enter, visit our feedback page at www.schoolnutrition.org/nsbw

Everybody likes to have a useful fact or two up their sleeve, so take a look at these…and use them as you reach out to parents,school officials and the media about theimportance of school breakfast in a child’s day.

• The School Breakfast Program (SBP) started as apilot project in 1966 and became a permanentprogram in 1975.

• SBP is a federally funded, locally delivered nutrition program, similar to the National School Lunch Program (NSLP).

• SBP provides a nutritious breakfast to more than 9.3 million children each school day.

• For fiscal year 2006, Congress appropriated $2.07 billion for the SBP.

• USDA requires school breakfast have 25% of theRDA for protein, calcium, iron, vitamins A and Cand calories as well as meet the Dietary Guidelinesfor Americans.

• 80% of the schools that participate in the NationalSchool Lunch Program participate in the SchoolBreakfast Program. A decade ago, only half of allschools participated in the Breakfast Program.

• Students are more alert and perform better inclass when they eat breakfast. A study completedby the state of Minnesota found that students whoate breakfast before starting school had a generalincrease in math grades and reading scores,increased attention levels, reduced school nursevisits and improved behavior.1

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BREAK-FACTS

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• Innovative approaches to serving breakfast includeserving it in the classroom, in ‘grab and go’ bags inthe halls or even serving it on the school bus.

• Parents find that school breakfast is a great solutionto hectic mornings and children who are too groggy in the morning to eat before school.

• No super-sizing here. The meals served as part ofthe SBP are provided in age-appropriate servingsizes — making schools one of the only places inthe United States where you can purchase a mealwith the recommended serving sizes.

1School Breakfast Programs: Energizing the Classroom. MinnesotaDepartment of Children, Families and Learning, 1998, Roseville, MN.

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IDEAS

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The April and November 2006 issues ofSchool Foodservice & Nutrition featureideas for events, decorations, costumes,games and other participation-boostingactivities for NSBW 07. Need more?Check out our list below:

You could…

• Use SNA’s breakfast menus to showcase breakfasts from around the world.

• Use visual displays and information about dishes from around the world to decorate the cafeteria.

• Use foreign flags, characters and other items associated with a given country to help foster the link (i.e. Australian flag,kangaroos helping to showcase Vegemiteon toast).

• Put world maps up in the cafeteria and markoff places of interest.

• Partner with the Geography department to teach students more about the world, food and customs.

• Invite special guests to share breakfast with your students.

• Hold a 5K Walk to promote physical activity and raiseawareness about the link between eating well andphysical activity.

• Offer prizes to the classroom with highest participationduring NSBW.

• Decorate the cafeteria and school with promotionalmaterials with the 2007 NSBW theme “A World ofSchool Breakfasts” available from the SNA Emporium.

How to publicize your events & activities

• Add information about your school and yourplanned NSBW activities to the sample newsreleases found at www.schoolnutrition.org/nsbw.Ask local dietitians, pediatricians, teachers, parents and students how they view the schoolbreakfast program, and, with permission, usetheir comments in the releases. Print the releaseson your own letterhead and list yourself as contact. Send these releases to your media contacts about 10 days prior to NSBW.

• Get others involved! Speak to teachers, administrators, parents and others to gather support for a breakfast week celebration…everybody loves traveling!

• Publicize NSBW on the back of your school menusand in school newspapers.

• Order, copy and distribute the NSBW 2007brochure and activity sheets to pass out to students and parents.