tools 2.0 for organizations

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1 Tools 2.0 for organizations Legal notice This work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Generalitat de Catalunya). The full license can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode . DG Communications of the Presidential Ministry (Generalitat of Catalonia) Palau de la Generalitat. Saló Torres Garcia, 12th June 2009 Training session for Directors and staff of press offices

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Tools 2.0 for organizations: Training session for Directors and staff of press offices.

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Page 1: Tools 2.0 for organizations

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Tools 2.0 for organizations

Legal noticeThis work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Generalitat de Catalunya). The full license can be consulted athttp://creativecommons.org/licenses/by/3.0/legalcode.

DG Communications of the Presidential Ministry (Generalitat of Catalonia)

Palau de la Generalitat. Saló Torres Garcia, 12th June 2009

Training session for Directors and staff of press offices

Page 2: Tools 2.0 for organizations

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Advancing towards the objective = Open Government

From innovation to Open Government

The final objective must be to work towards forms of government-administration with more:

- Effectiveness. Co-design of services together with citizens

- Efficiency. To do more things with the same resources and new uses

- Transparency. Follow-up tools and accountability

- Collaboration / participation. To make citizens responsible (participative democracy)

- Co-responsibility. To advance towards deliberative democracy.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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© Sydney Morning Heraldwww.smh.com.au Eiffel Tower at night © rednuht,

www.flickr.com/photos/rednuht/275062341/CC BY 2.0

What is the difference?

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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There are 6 types:

http://cat.creativecommons.org/llicencia

4

Types of Creative Commons licensesThe copy or reproduction, distribution and public communication is always permitted if the author is credited, but commercial use or the possibility of making derived works may be limited or conditional on their licensing terms being the same as those applicable to the original work. Combining these conditions gives us the current 6 standard licences.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Attribution (by): The work and any derived works may be used for commercial purposes. Generation and distribution of these is permitted without restrictions.

Attribution-Noncommercial (by-nc): The generation of derived works is permitted but these may not be used for commercial purposes. The original work may not be used for commercial purposes.

Attribution-Noncommercial-Share Alike (by-nc-sa): The work or any derived work may not be used for commercial purposes. Distribution of these must be made with the same license as for the original work.

Attribution-Noncommercial-No Derivative Works (by-nc-nd): The original work may not be used for commercial purposes nor is the generation of derived works permitted.

Attribution-Share Alike (by-sa): The work and any derived works may be used for commercial purposes. Derived work may only be distributed under the same license as the original work.

Attribution-No Derivative Works (by-nd): The work may be used for commercial purposes but no derived works may be generated.

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Over 80 million photos only on Flickr

Thank you for sharing © Clearly Ambiguous http://www.flickr.com/photos/clearlyambiguous/39896923/ CC BY 2.0

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June 2007...

Publication by the Generalitat of Catalonia in CC on paper and digital = first experience of an Administration with the licences.

In parallel, on the other side of the world, the Australian state of Queensland began to show interest in the same resource.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Brians 2 Penitentiary Centre

Legal noticeThis work is subject to an Attribution-Noncommercial-Share Alike 2.5 Creative Commons license. This work may be copied, distributed and publicly transmitted provided that the name of the holder of the copyright is cited (Generalitat of Catalonia. Ministry of Justice) and no commercial use is made. If you transform this work in order to generate a new derived work, it must be distributed with a license the same as that which governs the original work. Consult the complete licence on http://creativecommons.org/licenses/by-nc-sa/2.5/es/legalcode.ca.

© Generalitat of CataloniaMinistry of Justice

www.gencat.cat/justiciaFirst edition: June 2007Graphics and printing project: Arts Gràfiques ...Legal depository: ...

... the Generalitat began to publish in Creative Commons licenses

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Generalitat Publications

[...]

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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3. Change of role for citizens

a “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The journalist citizen

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The user of services citizen

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The actively participating citizen

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Tom Steinbergand MySociety.orgin Great Britain

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The Power of Information. Tom Steinberg

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Prime Minister’s Strategy Unit

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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= Portals for empowered citizens 1/2

www.writetothem.com

www.fixmystreet.com

WriteToThem

FixMyStreet

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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= Portals for empowered citizens 2/2

http://petitions.number10.gov.uk

www.mysociety.org/projects/theyworkforyou

Number10Downing Street

TheyWorkForYou

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Government on the web

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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And, Administration professionals are also organized

into networks...

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Innovative government communities

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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This means that...

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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From the Administration, in order to connect with citizens and society, we must use 2.0 tools

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Let’s see how many web 2.0 companies have disappeared (with a pink x) or have been acquired (with a green circle).

But with a little foresight!

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Employees who think that they can continue

to work as they have done up to now

2.0 collaborative employees

This is the real digital gap

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. Which Internet tools?

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Web tools1. Communication tools

AsynchronousSynchronous

2. Collaborative tools and environments

3. Social networks

4. On-line applications

5. Other tools

Classification of web 2.0 tools

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. Communication toolsAsynchronous- E-mail

- Blog - Microblogging (Twitter, Yammer)

Synchronous- Instant messaging (Google Talk)- IP Telephony (Skype)

Web 2.0 tools 1/3

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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2. Collaborative tools and environments

- Collaborative work: wiki, forum- Google Apps- Google Groups- Filters and social promotion of content and news

(Digg, Menéame)- Geo applications (Google Maps, Panoramio)- Sharing of multimedia files (Flickr, Picasa, Youtube)- Sharing of bookmarks (Delicious)

3. Social networks

Web 2.0 tools 2/3

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. On-line applications- On-line office automation (Google docs)- Document repositories - Personalized home page (iGoogle)- Shared operating system (eyeOS)

5. Other tools- Listening tools: Google Alert, Wikio, Blogsearch...- Management tools: syndication, bookmarking, recommending,

voting...

Web 2.0 tools 3/3

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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This is the summarized chart of 2.0 tools

1. Communication tools

2. Collaborative tools and environments

3. Social networks

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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5. Some other classifications

of Internet tools

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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A first classification...Synchronous communication: IP telephony, instant messagingAsynchronous communication: blog, e-mail, microblogging(Twitter and Yammer)Collaboration: forum, wiki, collaborative platform (e-Catalunya, Google Apps), social network (Facebook, Linkedin...)Management: syndication (RSS, alerts), bookmarking, recommending, voting (filter/content promotion)...Consult what is said about our organization:Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Boardtracker(search for concepts on forums) www.boardtracker.com, Wikio(search for news by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on Internet) www.google.com/alerts, Twitter Applications http://twitdom.com/twitpipe, Twazzup To follow what is said on Twitter www.twazzup.com

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. To communicate: blog, twitter (microblogging), Twitpipe (group of Twitter applications)

2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes, Disqus, Commentful, Backtype, Intensedebate...

3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, others (Posterous, with lists of e-mails, Tumblr...).Wiki: Wikispaces, Wikimatrix. Social network: Facebook, Linkedin. Discovering news: Digg, Menéame, La Tafanera. Repositories: Delicious, Flickr, Youtube, Goear..

4. To organize yourself- RSS Readers: Google Reader, Feedly, Bloglines, FriendFeed...- Personalized environments: Netvibes, iGoogle, Pageflakes

5. To store information: Adrive, Dropbox, Esnips...

... and another more specific one!

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. To communicate: blog, Twitter, chat...

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Blog: gencat

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Blog: knowledge management of Justice

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Twitter: applicationsCiberpaís. Dijous, 11de juny de 2009

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Twitter: gencat

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Use of Twitter in the US Administration

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Twitter: US Administration

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Twitter: a judge allows the use of Twitter at a trial

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Yammer: gencat

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Chat: Catalan Health Institute

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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com

TechnoratiSearch by concept. E.g. ‘generalitat’. Add RSS to Google Reader. Functionality ‘Compare’.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Blog searchSearch for ‘generalitat’. Add RSS of the search to Google Reader in order to always read new feeds of ‘generalitat’.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Google AlertsConfigure word to alert us whenever it is found on the web.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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TwazzupTo follow what is said on Twitter about our organization. E.g., put ‘generalitat’; we can also answer the tweets or msgs.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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UnfoldingnewsTo follow what is said on Twitter about ‘generalitat’. We can add the RSS of this search to Google Reader.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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emes

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TwemesTo follow what is said on Twitter about ‘generalitat’, but from the bookmark or hashtag. It permits us to make a giny-widget for the blog, etc.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, Wikispaces. Social network: Facebook, Linkedin. Transmitting news: Digg. Repositories: Delicious, Flickr, Youtube, Goear...

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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eyeOSPC desktop on the web: co-operative work groups with shared tools, feed sharing (of a blog, etc.)…

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Free resources for collaborative work: Google Wave

Google Apps and Google Groups

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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WikiTo create documents in collaboration. Also Google Docs.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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FacebookSocial networking programme with a set of applications. It is similar to the operating system of social networks.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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LinkedinBusiness oriented social networking site. Tools (forum...) and other functions can be embedded (twitter, bloc, slides, wiki).

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Discovering news: diggTo discover and vote for news submitted by the public.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Social blogs (like digg) for participation

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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licio

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DeliciousDelicious/Tags/generalitat, copy feed and add it to Google Reader.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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FlickrThe White House publishes photos on Flickr.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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We cannot subscribe to videos by RSS Google Reader. Do it through Youtube.

Others for reporting:- ConfidencialCat www.youtube.com/watch?v=e0khtNdmsB0- Educació per a la ciutadania (JS) www.youtube.com/watch?v=1bfwAutwdDA- Pasapalabra (answer NG) www.youtube.com/watch?v=CT833fDPaVQ

Youtube

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. To get organized: Google Reader, Frienfeed, Netvibes, iGoogle

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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gle.

es/re

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Google ReaderTo organize all the feeds, to read them, from our favourite webs. Try to activate all the searches for ‘generalitat’.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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com

FriendFeedAlso to read and get access to the feeds (RSS) of our favouritewebs. It permits good organization of subscriptions and to send messages to all our social networks.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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NetvibesTo organize all the feeds, 2.0 applications. Netvibes Generalitat

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“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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iGoogleThe same as Netvibes. E.g., to organize 2.0 resources of Generalitat

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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5. To store information and transfer it: Adrive, Dropbox, Esnip

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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AdriveTo store and transfer very large files.

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Hey! I’ve lost my wifi connection. What am I going

to do without Messenger?

… Why don’t you try talking

to me?

In conclusion…

“Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Tools 2.0 for organizations

Legal noticeThis work is subject to a license Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Generalitat de Catalunya). The full license can be consulted athttp://creativecommons.org/licenses/by/3.0/legalcode.

Thanks!

DG Communications of the Presidential Ministry (Generalitat of Catalonia)

Palau de la Generalitat. Saló Torres Garcia, 12th June 2009

Training session for Directors and staff of press offices