tools and tactics for audience building on facebook and twitter - part 1 of 4
TRANSCRIPT
Tools & Tactics for Audience
Building on Facebook &
Presented by Allen VoivodCo-owner and Content Lover
of Epiphanies, Inc.http://Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Part 1 of 4
During Our Time Together...
Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Quality Over Quantity
Grew from 2,500 to 1.5 million followers (600x)
Sales only up 3x. D’oh!
Guy blames a button...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Quality Over Quantity
“Fans, true fans, are
hard to find and
precious. Just a few
can change
everything. What
they demand,
though, is generosity
and bravery.”
--Seth Godin
1. Strategy
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Why Are You Doing It?
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
?? State of NH: Engage a
new audience
Comcast: Deliver customer service, salvage reputation
12in12K: Raise at least $12,000 for one charity per month for a year
The answer tells you what kind of audience building to do!
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
My mission at Sheri McConnell Companies, Inc. is to empower women to achieve financial independence by learning how to
leverage their time, money, and expertise exponentially.
2. Measurement
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Traffic
Revenue/cost
Earned media
Likers/Followers/
Interactions
The answer tells you which tactics are working...or aren’t!
3. Content Creation
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Editorial Planning
4. Broadcast
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Automate Broadcasting
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
5. Engagement
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
http://www.youtube.com/watch?v=XIRD5oosqIU
Conversations
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Questions to ask:
To whom will you talk? (Everyone to start? Only people with XX connections?)
Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)
Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
Thank you!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
If you got information of value out of this presentation that made it worth your time, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out this presentation.
3. Check out the other three parts at http://slideshare.net/AhaYourself.