tools for the social media & community & content manager
TRANSCRIPT
Tools for the Social Media Tools for the Social Media & Content Manager& Content ManagerBy Michael Kevin SpencerBy Michael Kevin Spencer
November, 2015. November, 2015.
About MeAbout Me
Some Chinese have a “western” name, I have an “Asian” name as well.Some Chinese have a “western” name, I have an “Asian” name as well.
About MeAbout Me https://about.me/michaelkevinspencerhttps://about.me/michaelkevinspencer
I blog on LinkedIn Pulse & Medium among other platforms.
• Inbound Lead Gen•Social Media Management•Gamification•IoT•Customer Experience•Millennial Marketing•iGen Marketing •Wearable Tech•Augmented Reality•Content Marketing•B2B Digital Marketing•Content Marketing•Social Media Innovation •Life-hacking •Copywriting & Blogging •Video Content & Video Creation
About MeAbout Me
Visit my facebook:Visit my facebook: https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/https://www.facebook.com/Michael-K-Spencer-Freelance-Copywriter-1548017665418942/
I assist: •Startups•SmallBiz•SaaS•Retail SMBs•Email Campaigns•User Generated Content Campaigns•Millennial Campaigns•Hashtag Campaigns•Instagram & Pinterest Campaigns•Product Launch Campaigns•PR and Guest Blogging •Growth-Hacking Products & Audiences•Start-up & Entrepreneur organization blog articles•Everyone with Social Media •Integrated Marketing
Why do we need Tools?Why do we need Tools? 60% of your company mentions on Twitter occur 60% of your company mentions on Twitter occur
when you aren’t at office.when you aren’t at office.
58% of marketers state that original content 58% of marketers state that original content (written and visual) is the cornerstone of (written and visual) is the cornerstone of social media marketingsocial media marketing..
Digital marketers multi-task more than 90% of Digital marketers multi-task more than 90% of office workers. Hacks & tools that can help us do office workers. Hacks & tools that can help us do our job better are therefore imperative!our job better are therefore imperative!
Content & SM Tools - 1Content & SM Tools - 1 NuzzelNuzzel: Twitter-Facebook social feed follower, Web or IoS. : Twitter-Facebook social feed follower, Web or IoS. FeedlyFeedly: Is an RSS feeder reader, convenient if you follow : Is an RSS feeder reader, convenient if you follow
industry blogs. industry blogs. BeatrixBeatrix: Content Curation simplicity with a wizard that : Content Curation simplicity with a wizard that
recommends content. recommends content. BuzzSumoBuzzSumo: Competition & audience researching tool. : Competition & audience researching tool. ImpactanaImpactana: User engagement analytics tool, via Buzz : User engagement analytics tool, via Buzz
breakdown. breakdown. CanvaCanva: Drop and drag design tool, not free.: Drop and drag design tool, not free. Free Stock PhotosFree Stock Photos: Useful for sure. : Useful for sure.
Content & SM Tools - 2Content & SM Tools - 2 FlipagramFlipagram: Micro video content app. : Micro video content app. BoomerangBoomerang: GIFF one second micro video app. : GIFF one second micro video app. PicMotionPicMotion: Micro video content app. Think Instagram or : Micro video content app. Think Instagram or
Vine. Vine. SocialMentionSocialMention: RT social media search engine. (RTSMSE): RT social media search engine. (RTSMSE) TagboardTagboard: Hashtag analytics and brand mentions search : Hashtag analytics and brand mentions search
tool. tool. Note.lyNote.ly: Virtual stickies that can be good for to-do lists. : Virtual stickies that can be good for to-do lists. TrelloTrello: The ultimate in small team collaboration, lists, links : The ultimate in small team collaboration, lists, links
and idea-generation and brainstorm hacks.and idea-generation and brainstorm hacks.
Content & SM Tools - 3Content & SM Tools - 3 FollowerwonkFollowerwonk: A twitter analytics tool. Free trial. : A twitter analytics tool. Free trial. BufferBuffer: By & large, our favourite SMM scheduling and : By & large, our favourite SMM scheduling and
posting tool.posting tool. SumAllSumAll: Integrated marketing analytics ideal for : Integrated marketing analytics ideal for
Ecommerce. Free trial.Ecommerce. Free trial. QuintlyQuintly: German company that offer Visual analytics for : German company that offer Visual analytics for
social fans and channels. Ubisoft uses it.social fans and channels. Ubisoft uses it. CyfeCyfe: Is a very integrated all-in-one dashbaord with Google : Is a very integrated all-in-one dashbaord with Google
analytics and even Mailchimp synced. Free trial. analytics and even Mailchimp synced. Free trial. Bulk BufferBulk Buffer:: Scheduling recurring tweets to catch different Scheduling recurring tweets to catch different
audiences in different timzones.audiences in different timzones.
Content & SM Tools - 4Content & SM Tools - 4 IFTTTIFTTT: If this then that lets you automate social actions and : If this then that lets you automate social actions and
cloud sync.cloud sync. The event automation (recipes) is a great The event automation (recipes) is a great concept and are like social media macros. concept and are like social media macros.
SlackSlack: IM with better team communication and channel : IM with better team communication and channel search. Manage files with alerts and ratings, a must for search. Manage files with alerts and ratings, a must for startups.startups.
MindMeisterMindMeister: Mind-map collab tool in real-time. Ability to : Mind-map collab tool in real-time. Ability to assign tasks, add files and map brainstorming. assign tasks, add files and map brainstorming.
RealtimeBoardRealtimeBoard: online collab whiteboards, easily : online collab whiteboards, easily convertible into presentations. convertible into presentations.
LucidChartLucidChart: Social Diagramming tool, for visual : Social Diagramming tool, for visual brainstorming with dynamic embed and revision history brainstorming with dynamic embed and revision history tracking. tracking.
SocialOopmhSocialOopmh: Best twitter follow auto-DM tool, nice : Best twitter follow auto-DM tool, nice analytics. Pity the auto-DM upon follow used to be free. analytics. Pity the auto-DM upon follow used to be free.
Content & SM Tools - 5Content & SM Tools - 5 Google TrendsGoogle Trends: Always interesting to see what trends in : Always interesting to see what trends in
searches. searches. KredKred: Another Klout-like platform, worth checking out if you : Another Klout-like platform, worth checking out if you
are into influencer analytics. are into influencer analytics. TweepiTweepi: Is a free twitter follower tool. : Is a free twitter follower tool. CrowdfireCrowdfire: Twitter & Instagram tool follower tool. : Twitter & Instagram tool follower tool. TweetdeckTweetdeck: Real-time Twitter engagement tracking. : Real-time Twitter engagement tracking. Ink361Ink361: Reputed to be the Tweetdeck for Instagram. : Reputed to be the Tweetdeck for Instagram. IconoSquareIconoSquare: Maybe the top free IG analytics right now. : Maybe the top free IG analytics right now. SimplymeasuredSimplymeasured: Social analytics tool, multiple channels. : Social analytics tool, multiple channels. PicmonkeyPicmonkey: : This online photo editing service is convenient This online photo editing service is convenient
for quickly resizing an image. for quickly resizing an image.
Content & SM Tools - 6Content & SM Tools - 6 PiqoraPiqora: User Generated Pins and visual marketing Pinterest : User Generated Pins and visual marketing Pinterest
tool. tool. ViraltagViraltag: Pinterest scheduling and Visual marketing : Pinterest scheduling and Visual marketing
analytics. Free trial. analytics. Free trial. AsanaAsana: Collaborative project management and teamwork : Collaborative project management and teamwork
productivity tool. productivity tool. RescueTimeRescueTime: Manage your time more effectively. Have : Manage your time more effectively. Have
analytics on your own time habits to better improve and analytics on your own time habits to better improve and tweak productivity in a multi-tasking environment. tweak productivity in a multi-tasking environment.
Google Keyword PlannerGoogle Keyword Planner: Enter landing page and those of : Enter landing page and those of your competitors to mine keywords. your competitors to mine keywords.
UbersuggestUbersuggest: Free keyword suggester : Free keyword suggester
Content & SM Tools - 7Content & SM Tools - 7 Google AnalyticsGoogle Analytics: : ScreamingFrogScreamingFrog: website crawl-ability.Free desktop app. : website crawl-ability.Free desktop app. MentionMapMentionMap: A neat visual tools to see Twitter interactions : A neat visual tools to see Twitter interactions
of users. of users. SocialRankSocialRank: Follower analytics for Twitter & Instagram. : Follower analytics for Twitter & Instagram. MyTopTweetMyTopTweet: To get insight into your top 10 tweets. : To get insight into your top 10 tweets. TweepsMapTweepsMap: See where followers are in the World. : See where followers are in the World. Commun.ItCommun.It: Twitter Engagement and landing page tracker.: Twitter Engagement and landing page tracker. TwitonomyTwitonomy: A Twitter tool with a nice interface and good : A Twitter tool with a nice interface and good
real-time search feed by keyword.real-time search feed by keyword. RifleRifle: A really useful chrome extention to see more info on : A really useful chrome extention to see more info on
Twitter users. See their Klout score and much more. Twitter users. See their Klout score and much more.
Content & SM Tools - 7Content & SM Tools - 7 CommaFeedCommaFeed: My favourite RSS.: My favourite RSS. SoovleSoovle: Keyword suggester by major search engine.: Keyword suggester by major search engine. TwelloTwello: An influencer finder and meta personal branding : An influencer finder and meta personal branding
page. Explore specific verticals with 3000+ categories.page. Explore specific verticals with 3000+ categories. LatergramLatergram: For Instagram post scheduling. : For Instagram post scheduling. KeyholeKeyhole: Is a Hashtag tracker and branding analytics : Is a Hashtag tracker and branding analytics
search.search. HashtrackingHashtracking: Is another Hashtag tracker. : Is another Hashtag tracker. OnlypultOnlypult: 7 day free trial, Instagram scheduler. : 7 day free trial, Instagram scheduler. Google Trends Google Trends SciSci-Tech-Tech: See what’s trending in search. : See what’s trending in search. LitmusLitmus: Responsive Design Previews and Email Analytics. : Responsive Design Previews and Email Analytics. EmailonAcidEmailonAcid: Email Inbox Previewer, I prefer it to Litmus.: Email Inbox Previewer, I prefer it to Litmus.
Content & SM Tools - 8Content & SM Tools - 8 KissmetricsKissmetrics: Web analytics that matter, beyond vanity : Web analytics that matter, beyond vanity
metrics. metrics. Scribe: Scribe: A content marketing SEO tool, pricey but worth it if A content marketing SEO tool, pricey but worth it if
you have a budget. you have a budget. SurveyMonkeySurveyMonkey: My favorite online place to do surveys.: My favorite online place to do surveys. GliffyGliffy: Create flow-charts with ease. : Create flow-charts with ease. KwfinderKwfinder: Find keywords for SEO. : Find keywords for SEO. Layout: Instagram’s collages, 2-9 photos. Layout: Instagram’s collages, 2-9 photos. Awesome Screenshot: Awesome Screenshot: Mark up your screen shots with Mark up your screen shots with
arrows, etc. arrows, etc. Advanced Google Search: tips. Advanced Google Search: tips. Learning Website: tips. Learning Website: tips.
Content & Misc. Tools - 9Content & Misc. Tools - 9 Pixlee: Visual marketing and UGC campaign manager with Pixlee: Visual marketing and UGC campaign manager with
influencer metrics. influencer metrics. Inbound Marketing Certification: Hubspot. Free.Inbound Marketing Certification: Hubspot. Free. Curious. Grow your skills with online video lessons. Curious. Grow your skills with online video lessons.
Content Marketing Inbound Lead Gen Social Media Management Copywriting Blog articles PR / Guest Blogging Micro Video Content B2B Digital Marketing
Strategy B2B Lead Gen Ghostwriting Growth-hacking Website copy Landing Page Copy
Futurism Social Media Trends New Apps New SaaS toosl Wearable Tech Augmented Reality Content Marketing Social Media Innovation Life-hacking Video Content & Video
Creation
Cell: (438)-932-2700
“Startup Content Evangelist”
Email: [email protected]
I assist:
•Startups•SmallBiz•SaaS•Retail SMBs•Email Campaigns•User Generated Content Campaigns•Millennial Campaigns•Hashtag Campaigns•Instagram & Pinterest Campaigns•Product Launch Campaigns•PR and Guest Blogging •Growth-Hacking Products & Audiences•Start-up & Entrepreneur organization blog articles•Everyone with Social Media •Integrated Marketing