tools for virtual communication

NEXC 2011

TOOLS FOR VIRTUAL COMMUNICATION OF AIESEC IN CAMEROON

NEXC 2011IDEAS +ACTIONS

Objectives

• Understanding the powerfull of web Marketing

• Knowledge of available tools for virtual communication

• Understanding our mistakes• Develop our three focus social media

channel• Get social media to deliver results • Learn on best case practices

Tools of [email protected] for Communication


mailto:[email protected]


To ensure that users are able to keep in touch, we have improved our Internal Communications Channels by bringing:

-A merger of Networking and Groups to create the feature Contact Groups bringing the best of both worlds-Creating more and enhancing our channels

Let us explore the sections which include:

-Notifications-Banners-Announcements-Contact Groups-Team Listings-Entity Listings






On every team and network page, there is a space to leave a small

message less than 170 words about important items the EB

team needs the entity to know. These are referred to as

Notifications.

Notifications will enable you to give small simple announcements

such as deadlines, schedule reminders for your LC.

A notification can be made for a team or for the entity as a whole.

Notifications





If made for a team, it shows up on the team page. If made for the

whole entity, it shows up on the team and network page for the

entity.

Notifications can be created by Presidents and EB members as

well as Team Leaders.

Notifications are created through the ‘Create News’ feature, by

clicking on creating news, you will have the option to create News or

a Notification!

Notifications





Every network page contains a section where the users can create

Custom Text called a Banner section.

Entities can use this section to be able to advertise campagins,

inform other users what is happening in their entity or leave

larger and more colourful messages for their members.

The President and EB members can Edit this section through the Team Leader Programme menu.

Banners

Banners





Similar in design to Banners, the Announcement section is found on

every users home page.

Through this section, AIESEC International will be giving some

key critical messages to the network to ensure that they reach

members as fast as possible.

When not in use, the section will be hidden.

Announcements





Contact Groups enable users to to keep their contacts and mailing

lists in a common section.

Users can be able to create mailing lists from their contacts called

Contact Groups. A contact can be added to a group when you have

them as part of your contacts.

A mailing list once created will be viewable to all the members in the

group as an aiesec.net Google Apps group.

Contact Groups





Team Mailing Lists enable users to to keep in easy contact with the

members of their team.

A team mailing list is created whenever a team is created and

approved. A team member will be added to the mailing list as soon as they have been assigned a role in

the team.


group as an aiesec.net Google Apps group as well as to users who view your team page so that they

can reach you easily as well.

Team Listings





Entity Mailing Lists enable an LC or MC to have easy contact with their

entity members.

An Entity mailing list is created whenever an Entity is created on

the system. A committee member will be added to the mailing list as soon as they have been assigned a

role in the committee.


group as an aiesec.net Google Apps group as well as to users who

view their Network page so that they can reach you easily as well.

Entity Listings




website


10 raison why you must setup a website

1. You can make up-to-date product information available to customers all over the world, all the time. A Web site is easier and quicker to update than printed brochures and price lists, and its capacity is almost limitless, so you can provide more comprehensive information. You could save money on printing and distribution costs as well.

2. If your product or service is

suitable, provide instant gratification by offering free samples

for download.

3. Improve customer service by, for example, providing answers to

frequently asked questions on your Web site. Straightforward sales and

information requests can be processed automatically and immediately, whether there's

anyone in the office or not. Online forms can be used to allow

customers to request quotations or ask for further information.

4. Set up an AIESEC Stories place -- Place for sharing other

AiESECer expirience

5. The Web may be a global medium, but it's made up of thousands of villages. It's ideal for niche

marketing on a worldwide scale -- you can use related Web sites and discussion groups to find

potential customers for your product or service, no matter how specialised it is.

10 raison why you must setup a website

6. Use the Web to expand your market. If you want to trade internationally, or even nationally, and your customers have access to the Net, the Web may be the most cost-effective way to do it.

7 Gather information about your customers at minimal cost -- using online surveys or simply analysing the traffic information collected by

your Web server can provide valuable information about who your online customers

are and what they want.

8. Provide personalized information to individual customers

based on their preferences. No other medium allows you to do this so cheaply. Your Web site can add

value by providing something extra for your customers.

9 Steal a march on your competitors. If they don't have

Web sites yet -- get in there first! If they do, study them and think of ways to make

yours better!

10. Boost your image. For small businesses, a well-designed Web site is a great way of

instilling confidence, and looking bigger than you are!


Social media


Social butterfly: Game


Social media revolution: video


Current situation



Web Site

- @ Yde

http://www.aiesecyaounde.org

white page - @ Dla ??? - @Buea ??? - @ Bamenda ???

http://www.aiesecyaounde.org/


MY @.net

• @ Yaoundé - # Newsletter: 0

- # Wiki: 1 ‘’ CSR Project but BLANK ’’

- Classifield: 0 - Web publishing :

out of date


MY @.net

• @ Douala - # Newsletter: 0

- # Wiki: 0 - Classifield: 0 - Web publishing :

out of date


MY @.net

• @ Buea - # Newsletter: 0

- # Wiki: 0 - Classifield: 0 - Web publishing :

update


Social Media@ Yaounde• Twitter

no Account• Youtube

no Account• LinkedIn

no Account• Facebook

fan page 1 page

group 5 groups


Social Media@ Douala• Twitter

1 account: @DoualaAiesec• Youtube



fan page 1 page

group 6 groups


Social Media@ Buea• Twitter

no account• Youtube



fan page 0 page

group 3 groups


Social Media@ Bamenda• Twitter

no account• Youtube



fan page 0 page

group 1 groups

Master social media



Typical mistakes• Trying to do everything• Starting strong then forgetting• Using content people don’t understand

(acronyms) or that brings no value• Trying to push a msg without engaging• This is NOT free! Takes time• People don’t look at it on a ROI

perspective

1st step - Mission• Define the mission for each social media

channel– Who do you want to reach?

• Why do they care?

– What results do you want to get?– How will you measure the success of your

strategy?


2nd – Calendar of content

• How many updates a week / a month?• Define what kind of content at a specific

time• Who’s in charge for every content blurb?


3rd - Deliver the content!• JFDI just focus and do it• Make sure the branding is aligned and no

acronym• Adjust to people’s response (likes,

comments)– Look at analytics

• Ask question, engage people– This is not a one-way conversation


4th – Promote it• Tie everything together

– Your mass mail, signature, website, links

• Offline strategy– Do you link to your Facebook fan page on

your posters?

• Get other organizations to promote it– University, other student org, career centre,

alumni association, business associations


Ideas for content

• EXCHANGE!!!!!!!!!!• Be original!• Link to alumni content• Media articles• Profile/interview EB, EP, alumni, conference

delegate• Short and original facts about AIESEC• Conferences


Tips - Facebook

• Use the Favorites feature to link with other organizations

• Design a tab for exchange/membership that get people to sign up (landing page)

• Look at Analytics to measure your success• Link to your other channels since it’s the

most popular one


Linked In – Biggest potential

• Get all your EB to sign up with a complete profile• Use the Gmail plugin etacts• Participate in LinkedIn answers and give tips in

discussions on HR groups• Showcase your products (Exchange!)• Have a company profile• Get/invite your alumni to discuss in your group


Twitter

• Have a very external strategy• Do not let it die!• Follow other organizations• Retweet influential people• Answer to people• Get someone in your LC that really gets it


Link it back to your LC• The more the members are involved, the

bigger are the successes• Get members to follow national and your

LC channel when they join• Never forget the branding!• As always in COM

– We do not create all the content!


Questions? Suggestions?

Thank you !!!


tools for virtual communication

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