Tools of Marketing CommunicationIn a traditional marketing context, we discuss integrated marketing communication as a combination of promotional activities, often referred to as the promotional mix. The promotional mix consists of a wide variety of techniques that companies use to communicate. Typically the mix is describe as having four elements which are advertising, public relations, sales promotion and personal selling. The first tools of marketing communications that we need to focus is advertisement. Traditionally, advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal advertising will be very much like direct response advertising, while it has many of the traditional elements of advertising, it will be more tightly directed to individual respondents. However, it will still be communication efforts which are nonpersonal such as resumes and applications. It transmitted to members of a target audience through a mass media approach such as mail, bulletin and board posting. Obviously, the sender is identified at least eventually. It is communication which has been undertaken and funded by the sender. More and more, strategic career management efforts are moving toward electronic media. Web pages, email, faxes and other electronic media are fundamentally used to support personal advertising messages. For our products which is Kimchi Porich we decide to make a promotion through advertising. Our advertising is through po-pup advertising which is The second tools of marketing is personal selling.Personal selling is paid personal communication that informs customers and persuades them to buy products. Personal selling, in a personal context, will include all oral face-to-face communications with members of the target audience where at least one of the potential outcomes is to inform or persuade the audience about the individual. One of the most commonly used tools will be an interview, but conceivably, all business conversation may have elements of personal selling. For our product Kimchi Po'rich we give the testimonials direct to our customers so that they can automatically purchased our product at that time.The others tools of marketing communication that we need to focus is sales promotions. Sales promotion is an activity or material meant to induce resellers or salesperson to sell a product or consumers to buy it. Sales promotion efforts tend to concentrate on inducing immediate action and often rely on discounting the priceof the price of the product, restricted theconsumer to specific time periods and may call on the psecific action from the consumer such as price discount, coupons, limited time offers, bundling rebates and so on. Sales promotions activities are less appealing in career management context because we are typicallyunwilling to offer our services at a discounted price. Even so, some elements of sales promotionare sometimes useful, most frequently toward the end of the process and in stges of negotiations. For our product, Kimchi Po'rich we create the sales promotions through bundling which is ' Buy 2 free 1 Kimchi Po-rich'. Lastly, is public relations. Public Relations is the act of building good relations with the company's various publics by obtaining favorable publicity, building up a good "corporate image," and handling or heading off unfavorable rumors, stories, and events. In a traditional context, organizations will use news releases, press kits, special events and other interest generating efforts in order to get the right people which are the press and stock holders to communicate favorably about the organization. The messages are consider to be better than advertising as they are not sponsored by the sender and are communicated freely by a reliable source of information. Personal public relations are appropriately used every day. They are an attempt to build up a favorable personal image. The reliable sources of information might be network associates, references, associations and affiliations. For our products,Kim chi Porich we used the public relation tools tu launch our product so consumer will know more about our product.

Creating message for Kim chi PorichIn Business to Business (B2B) technology marketing, the message strategy is the foundation for everything we do. It needs to be strong or our marketing efforts will fall apart. The message strategy consists of a positioning statement and three to four support points. The positioning statement addresses the target markets most pressing problem by stating a benefit for example why the target market should care about our B2B product, solution, service, company or technology. The message strategy makes it easier to deliver the same message in all our marketing communications. Consistent execution of the same message is a critical factor in successful marketing. Messages that matter uses a formal, systematic business process that helps us to develop a unique message strategy, one that communicates concrete benefits and sets apart from the competition. There are two ways how we want to create the good messsage for our products which are through the positioning statement and support point.Firstly is positioning statement. Positioning statement becomes the central idea or theme for all the marketing activities. A positioning statement is a short, declarative sentence that states just one benefit, and addresses our target markets No. 1 problem. It can be a conceptual statement and not necessarily copy.A good positioning statement easily adaptsto all marketing communications such as product descriptions, web sites, sales presentations, brochures, advertisements, public relations and presentations to investors and industry analysts. The positioning statement needs to be unique, believable and important or target market will ignore our marketing efforts. In other words, they wont get our message. For our product which is Kimchi Po'rich we create the message which is 'taste and health'. Here we want to focus to our product that we produce not only the instant porridge but our instant porridge is very tasty and full with nutritions because the Kimchi is from vegetables that we pour the hot and spicy taste with it. Secondly is through support point. Use support points to our story in more detail. They help explain our positioning statement and answer questions like, how do you deliver the benefit promised in the positioning statement? Supporting points provide a structure for product demonstrations. While the positioning statement articulates a high-level, abstract benefit, the claims made in the supporting statements should be readily demonstrable, that is in just a few steps,we should be able to show how the product delivers concrete benefits. The message totally show that our product have a very high taste because Kimchi is the food that Korean's food lover because the taste of hot and spicy and we eated with hot porridge will make the amazing combinations.

Choosing MediaMedia is a general communication methods that carry advertising message such as television, newsppers and internet. To choosing the media to promote our product we need to make a planning first. Advertising in the food industry introduces distinct challenges to marketers while providing significant benefits at the same time. Food marketers deal with highly perishable products that can appeal to as wide or narrow of a niche as they would like. Food advertising can leverage sensual appeals such as taste, smell, sight, texture and on a more powerful level than other product categories. Food products also can appeal to consumers on a practical, physiological and emotional level at once. There are two factors that need to be focus in the media planning process which are media planning and media strategy activities.Firstly is media planning. Media planning is the design of a strategy that will be st allocate investment in advertising time and space to achieve the firm's marketing objectives. Media planning is also involves coordinating three levels of strategy which are marketing, advertising and media strategy.The second factors that need to be consider in the media planning process which is media strategy activities. In media strategy activities are includes four process which are selecting the target audience, specifying media objectives, selecting media categories and vehicles and lastly is buying media. The first process is selecting the target audience which is refer to the segmentation factors which are buyographics, geographic, demographic and lifestyle or psychographics. For the second process is specifying media objectives which is to create the purpose of choosing the media. To setting the objective, there are includes several issue which are reach, frequency, weight, continuity, recency and cost. Reach is the percentage of the target audience exposed at least once during a specified time frame to the vehicles in which the advertising message is inserted for example what are the proportion of the population should be reached with advertising message during specified period? Frequency is the average number of times during a media planning that are advertising message such as how frequently should audience be exposed to message during this period? For weight is defined as the advertising volume required to accomplish advertising objectives for example how much the advertising is needed to accomplish reach and frequency objectives? Then we proceed to the continuity which is involves how advertising is allocated during the course of an advertising campaign for example how should the advertising budget be allocated over time? For recency is show on how close to the time of purchase should the target audience be exposedto the advertising message? and for cost is show on what is the most economically justifiable way to accomplish objectives?Next we proceed to the other process to choosig the media which is selecting media categories.

Established the momentum of the productEstablished the momentum of the product is refer to the situation where we release the momentum. Release momentum has two aspects. The first is the ability of Development to package and release new features. The second is the ability of the company as a whole to receive the output of the product development and launch it to the market. Here is where a structured and predictable release cycle is extremely helpful. Using tactics such as release and phase dates on a fixed schedule, with the same structure and timeframes for each release, Development can focus on production, rather than spending time wrestling with setting schedules and switching gears due to unexpected deadline changes.This is also where a cross functional team that prepares for every launch can coordinate all the efforts needed for a smooth launch, both internal and external.Firstly, the development to package and release the new features. Means that our product develop the new package which is come out with the polysteryn cup that can absorb the heat of hot water. This new development in packaging is show that our packaging is safe especially for children who eated this Kimchi Po'rich. It make the cup safe to hold. Then we develop the bottom cup which is the normal instant food will used the paper cup but now we change it into plastic cup so that Kimchi Po'rich can be save and customer can repeat to eat anytime because the porridge will remain hot. Next we also will develop the packaging size of our Kimchi Po'rich which are come out with three size small, medium and regular. These three types of size will give their own benefits to our customers because customers can choose either want to try from the small size or others size. Because not all the people like the Korean's food so that we create the small size for those who want to try it for the first time and especially for children that will attracted to choose the cute food like our product which is Kimchi Po'rich.Secondly we Ability of the company to receive the output of the product development and launch it to the market.