tools to automate & elevate your marketing efferts

Tools to Automate & Elevate Your

Marketing Efforts

By Sarah Kloth

@Sarah_Kloth | @TopFloorTech | www.topfloortech.com


Marketers Say That the Biggest Benefit of Automation is Saving Time

74%


Before We Start, We Need to Identify Where We Are Going.


What’s Your Digital Marketing Goals For 2017?

• Increase Contact List• Increase Social Engagement• Increase Content Marketing • Increase Leads• Enhance Your Email Program • Be More Strategic • Do More Testing


There’s An App For That!


#1: SumoMe

Great For:• Lead Generation• Build Contact List• Increase Newsletter Signups


List Builder


• Custom Design• Manage Form Fields• Set Behaviors• Display Rules • Connect to Email

program • Reports & Exports

• DON’T BE ANNOYING!


Smart Bar


• Custom Design• Manage Fields• Set Behaviors• Display Rules • Connect to Email

program • Reports & Exports


Share


• Connect Services• Custom Layout• Mobile Optimized• Display Rules • Tracking


What Were The Results? X% Increase in Newsletter Signups

Under 25%

Between50 -100%

Over 100%

January February March April May June July August September October NovemberDecember0

5

10

15

20

25

30

43

12

32

1

3

1 1

15

26

Newsletter Signups

Newsletter Signups


+ 760% Increase in Newsletter Signups


5

10

15

20

25

30

35

11

98

6

9

12

10

87

9

26

32

Social Shares

Newsletter Signups


+ 680% Increase in Social Shares


#2: Title Experiments

Great For:• Increase Traffic • Increase Engagement • Increase Shares


• Split (A/B) test multiple titles for a post and discover which gets more page views.

• Great way to increase click through rates.

• SEO Friendly


Experiment 1:

A. How I used this blog to replace my day jobB. How I grew this blog from $100/m to a full-time income


Experiment 2:

A. Get Organized With The Best.B. Clean. Bright. Organized.


Experiment 2:

A. Get Organized With The BestB. Clean. Bright. Organized.


Experiment 3:

A. Passionate about Betting – We are TooB. Make More Money on Your Bets – Get Free Betting TipsC. Stop Losing Money on Your Bets – Get Daily Betting Tips.


What Were The Results?X% Increase in Clicks to Content

Under 25%

Between25 -75%

Over 100%


+ 220% Increase in Clicks to Content


10

20

30

40

50

60

70

Click To Rates

Without With A/B


#3: Publicize by JetpackSocial Media Automation

Great For:• Increase Social Media Traffic • Increase Social Engagement


The average marketer spends 1 hour per blog post scheduling social media posts.


Catchup on Emails

Research Your Competitors

Have lunch with your boss, partner or colleague

Listen to 16 Covers of Shake It Off

Watch 1/3 of The Hobbit

Brainstorm with a couple of colleagues on how to make the office run better

What Would You Do With An Extra Hour?


• Connect Your Social Accounts

• Automatically share new posts with your social network

• Supports Twitter, Facebook, Tumblr, Pinterest, LinkedIn, and Google+


#4: Revive Old Posts

Great For:• Increase Content Exposure• Increase Social Engagement


• Supports Twitter, Facebook, and LinkedIn

• Choose Time Between Posts

• Choose What Post Categories to Share

• Add Text Before or After

• Add Hashtags


What Were The Results?X% Increase in blog visits via social media

Under 25%

Between25 -50%

Over 50%


+ 40% Increase in blog visits via social media


5

10

15

20

25

30

35

40

Click To Rates

Blog Post Visits Via Social


#5: HubSpot Free(formerly LeadIn)

Great For:• Lead Generation• Lead Nurturing


The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%)


• Find out who's on your site and what they're doing

• More context for your conversations

• Customized Reports

• Connects to Your Email Program


• Create Different Lead Flow Types


• Fully Customizable

• Select Images, Text, and Colors


• Set Rules for Each Lead Flow


• Preview and Push Live all within the dashboard.

• No Developer Needed


How does it work?1. HubSpot Marketing Free will track each anonymous visitor to your site with a cookie.2. HubSpot automatically identifies and watches each existing form on your site for submissions.3. Once someone fills out any form on your site, HubSpot will identify that person with their email address. and add them to your contact list.4. Receive an email with a link to the new contact record with all of their visit history.


#6: Zapier

Great For:• Time Saving • Organization


• Connect Your Apps and Automate Workflows

• Build processes faster and get more done


Supports over 750 Apps


CRM ZAPS


Project Management Zaps


Email Zaps


SumoMe Zaps


#7: Yoast #7: Yoast

Great For:• Organic Traffic • Social Engagement • Usability


• Focus keyword and content analysis

• Post titles and meta descriptions

• Readability check


• Social Media optimization (Open Graph)

• Descriptions and Images


• All the Technical Goodies!

• Sitemaps• Edit your robots.txt

and .htaccess• Robots meta

configuration


#7: Yoast #8: Related Posts by Zemanta

Great For:• Content Marketing • Visitor Engagement


• Automatically added Related Posts• By categories,

keywords. • Manually pick posts


New: Related Posts Feature

Old: Text Links Within Content


What Were The Results?X% Increase in number of blog views per session

Under 25%

Between25 -75%

Over 100%


+ 11% Increase in number of blog post views per session

January February March April May June July August September October November December0

5

10

15

20

25

30

Click To Rates

Without With Related posts


Key Takeaways

Work Smarter,

Not Harder

Less Time Can Equal

Greater Results.

Automate to Elevate


The most significant barrier to marketing automation success is the lack of an effective strategy

52%

Sarah KlothDirector of Digital Strategy

@Sarah_Kloth

More Tools + Free Digital Strategy Kit

go.topfloortech.com/wordcamp