tools you can use may 11, 2010. “only those who risk going too far can possibly find out how far...
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Tools You Can UseMay 11, 2010
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“Only those who risk going too far can possibly find out how far
they can go.”~T.S. Eliot
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MoDOT Tools• YouTube• Facebook• Twitter• Blogs• Podcasts• Widgets• Flickr
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MoDOT Benefits
• Reaching customers where they are
• Public Meeting vs. Video
• Cross-promoting information
• Real-time information to customers
• Media outreach
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• Do-it-yourself Web site
• Sharing multimedia
• Link with Twitter and Blog
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YouTube
• Public vs. Online Meeting
• Guard Cable in Action
• No More Trash
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Guard Cable in Action
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No MOre Trash!
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Blog
• Content less formal
• Feeding other sites
• Opportunities to target audience
• Cross-promotion
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vickiboutwellHooray for useful Twitter feeds! RT @MoDOT: Twitter Traffic alerts now available in St. Louis area @StLouisTraffic
mattekelly those of you commuting to work in STL should follow Modot's traffic twitter. @StLouisTraffic 4:01 PM Sep 28th, 2009 via TweetDeck
cdeweeseSTL Traffic lovers, follow @StLouisTraffic to get MODOT updates on the Twitter. The most timely info for us who dislike radio.
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Podcast on
Investing in Rural RoutesFacebook Post with
Audio Tweet from
Roads and
Bridges Magazine
Google Alert to MoDOT
Integration
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What if they say something bad?
• Your perspective
• Monitor sentiment
• Community of followers
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Benefits
• Reaching customers where they are
• Public Meeting vs. Video
• Cross-promoting information
• Real-time information to customers
• Media outreach
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