top 10 banks on facebook in nigeria - april 2016

Comparison of Top 10 Nigerian Banks on

Facebook April

2016

Top 5 Local SA Airlines

• We looked at the top 10 Banks on Facebook in Nigeria for April 2015.

• Read on to find out how brands like First City Monument Bank and GTBank performed.

Highlights• With a growth rate of 8.47%, First City Monument Bank enjoyed the highest

Fan Growth Rate amongst the 10 brands analysed• First City Monument Bank also had the highest PTA score at 2.92%, more than

twice as good as the second placed bank. • Continuing the trend, First City Monument bank also engaged best with their

fans, their engagement score of 411 being more than 3X that of their closest competitor.

• The most engaging content was around multiple choice questions and football.

• Interestingly, most Nigerian banks don’t allow for fan posts to their page. This makes for a convoluted user experience in general and those that do allow showed their superiority with high PTA and engagement scores.

• First Bank of Nigeria enjoyed not only the highest amount of fan correspondence but the highest amount of positive sentiment as well at 42%.

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GTBank had the largest fan base of 3,698,005 while First City Monument Bank showed the highest fan growth of 8.47%.

800,000K 900,000K 1,000,000K 1,100,000K 1,200,000K 1,300,000K 1,400,000K 1,500,000K 1,600,000K 1,700,000K0.0%

0.1%First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank SkyBankFirst Bank of Nigeria Plc Sterling UBA Group

Number of Fans

Gro

wth

%Fans

Diamond Bank

First Bank of Nigeria

Plc

SkyBank Stanbic IBTC

Fidelity Bank Plc

First City Monument

Bank

Access Bank plc

UBA Group Sterling GTBank0%

10%20%30%40%50%60%70%80%90%

100%

Ghana Countries < 2% Nigeria Tanzania KenyaTurkey Uganda Other Countries Bangladesh India

Fans - Geography

First City Monument Bank had the highest PTAT of 2.92% as a percentage of its average number of Fans during this time period.

800,000K 900,000K 1,000,000K 1,100,000K 1,200,000K 1,300,000K 1,400,000K 1,500,000K 1,600,000K 1,700,000K0.0%

0.1%

0.2%First City Monument Bank Access Bank plc Stanbic IBTC Fidelity Bank Plc Diamond Bank GTBank SkyBank First Bank of Nigeria PlcSterling UBA Group

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

First Bank of Nigeria Plc published the greatest number of posts (129). First City Monument Bank had the highest average engagement, with a score of 411.

First City Monument

Bank

Stanbic IBTC

Diamond Bank

SkyBank

Sterling

0 50 100 150 200 250 300 350 400 450

0 20 40 60 80 100 120 140

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

First City Monument Bank received the most number of Likes (49,203), First Bank of Nigeria Plc got the most number of Comments (9,839) and First Bank of Nigeria Plc had the most number of Shares (1,093).

First City Monument Bank

Access Bank plc

Stanbic IBTC

Fidelity Bank Plc

Diamond Bank

GTBank

First Bank of Nigeria Plc

SkyBank

Sterling

UBA Group

0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsFirst Bank of Nigeria

Plc

03-APR-16, SUN 3:00PM

Fastest Fingers First!Which state in Nigeria is referred to as the 'Gateway State' #FirstTag #ThisI ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

987 1,334 4,137 292 Uncategorized

Fidelity Bank Plc

05-APR-16, TUE 1:59PM

Predict and stand a chance to win airtime.Please note: In order to win you must ‘Share’ and ‘Like’ ..

NO IMAGE

Diamond Bank

02-APR-16, SAT 10:00AM

Dear Diamonds,

It’s PREDICT & WIN segment for today.

It’s the El classico!

PREDICT the Final Sco ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

867 426 328 187 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

820 318 916 113 Uncategorized

http://www.facebook.com/218502344846561/posts/1270026026360849



Most Engaging Brand PostsFirst Bank of Nigeria

Plc

20-APR-16, WED 3:58PM

What state is known as “People’s Paradise”

1. Benue

2. Cross river 3. Kaduna

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

731 509 1,292 60 Uncategorized


20-APR-16, WED 7:05AM

Earn your child pocket money for 10 Years with FCMB PocketMoney Scheme.

Simply open an FCMB Kids A ..

NO IMAGE


12-APR-16, TUE 8:50AM

Wishing a Happy Birthday to our CEO, Mr Ladi Balogun.

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

696 4,108 139 65 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

658 2,706 321 43 Uncategorized




First Bank of Nigeria Plc's Facebook Page saw the highest number of Fan posts (580).


Access Bank plc

Stanbic IBTC

Fidelity Bank Plc

Diamond Bank

GTBank

SkyBank

First Bank of Nigeria Plc

Sterling

UBA Group

0 100 200 300 400 500 600 700Number of Fan Posts

Fan Posts

First Bank of Nigeria Plc received the highest percentage of Positive Sentiment (42.00%).

First City Monument

Bank

Stanbic IBTC

First Bank of Nigeria

Plc

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Stanbic IBTC responded to the highest percentage of Fan posts (57.58%).

300 350 400 450 500 550 600 650 7000.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%First City Monument Bank Stanbic IBTC First Bank of Nigeria Plc

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

First Bank of Nigeria Plc published the most with 129 posts, among the brands in "Nigerian Banks" Group.

10%

6%

5%

8%

8%

5%16%

4%

21%

16%

Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group

First Bank of Nigeria Plc Access Bank plc

Share Of Voice – Volume of Posts

First City Monument Bank received the largest volume of Likes (49,203), among the brands in "Nigerian Banks" Group.

2% 2% 2% 2%2%

53%

12%

1%

10%

13%

Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA GroupFirst Bank of Nigeria Plc Access Bank plc

Share Of Voice – Likes

First Bank of Nigeria Plc received the largest volume of Comments (9,839), among the brands in "Nigerian Banks" Group.

2%

6%3%

1%2%

12%

21%

1%

41%

10%

Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA Group

First Bank of Nigeria Plc Access Bank plc

Share Of Voice – Comments

First Bank of Nigeria Plc received the largest volume of Shares (1,093), among the brands in "Nigerian Banks" Group.

9%

7%

6%

8%

4%

16%16%3%

17%

16%

Sterling Diamond Bank Fidelity Bank Plc SkyBank Stanbic IBTC First City Monument Bank GTBank UBA GroupFirst Bank of Nigeria Plc Access Bank plc

Share Of Voice – Shares

Thanks For Reading!

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top 10 banks on facebook in nigeria - april 2016

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