top 10 internet marketing trends for 2012
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Learn about what's new in 2012 and how your business can adapt to create more sales! 2012 is going to be huge year.TRANSCRIPT
Top 10 Internet Marketing Trends
Bernard MayPresident
Adam de JongMarketing Manager
AgendaTop 10 Internet Marketing trends 2012Marketing takeawaysYour action plan for the new year
#1. Your Reputation is Crucial
As online becomes more valuable, so does your online reputation90% of people trust online reviews78% search a company online before buying product/service
Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
..And Reviews Play a Huge RoleReview sites have a big impact on sales4/5 customers REVERSE a purchase after reading negative online reviewSearch results now include reviewsYou need to gather, verify and
syndicate positive reviews
Cone Communications, Online Influence Trend Tracker, 2011
#2. Nurture Every Lead
As online becomes more competitive, leads are more valuableEvery lead must be nurtured via email
50% of leads are not ready to buy right away
10x better response rate of lead nurturing than email blast
Hubspot, Introduction to Lead Nurturing, 2011.
#3. 2012 year for SME Mobile
Customers now finding products/service on the goMobile optimized websites are crucial HTML 5 sites means mobile SEO will replace apps
71% of users search after seeing mobile ad
53% purchase due to mobile search
90% of mobile search results in action Google Smartphone User Study April 26, 2011.
How SMEs Use Mobile
Local Share of Mobile Market
BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
#4. Local Search Grows in Importance
More important than everGoogle expanding the importance of local search
4 Billion local searches on Google per month
20% of all searches are for local products/services
61% of all local searches result in a purchase
55% of use mobile to buy local products/services
BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.
#5. Social Media and SEO Merge
Google+ impacting search engine rankingsGoogle+ for Business crucial for 2012
70 Million users for Google+ since June 2011Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO
eMarketer, December, 2010.
Google Search Plus Your World
#6. Video Search Is Gaining Traction
More important as web moves mobile & more interactiveVideos bigger part of Google’s search results
Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010.
This year internet video will account for over 50% of
consumer InteractionSource Cisco
#7. Rich Snippets Improve Rankings, Reduce Click Through
Rich snippets help rankings, hurt click throughHurts your marketing as page views go down and your sales funnel narrows
#8. Linking Strategies Become More Sophisticated
Link diversity crucial for SEO Simple anchor texting replaced with varied anchor text to look more naturalReciprocal linking with certain partners
#9. Value Based Marketing It is all about sales and leadsKey Performance Indicators that drive ROI
# 10. 2012 is the Year of End-to-End Marketing
SEO alone with not be enough to generate rankingsSites will be viewed for their overall Internet footprint
SEO (content, links, onsite programming)Social MediaBlogsProfilesReviewsVideos
Marketing TakeawaysData-driven approach to marketing successFocus on Key Performance IndicatorsForget the vanity metrics
Your action plan
Go to nationalmobileseo.com and create a free mobile website!
Create a Google Places pageCreate Google+ pageCall your Project Manager for
a FREE demo of Positive Reviews Pro
Q&A