top 10 learning questions - ch3 gathering information and scanning the environment avellana
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TOP 10 Learning Questions
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com
1. Marketing Information System (MIS) consists of the following except:
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A. People
B. Equipment
C. Information
D. Procedures
E. All of the above
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
1. Marketing Information System (MIS) consists of the following except:
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A. People
B. Equipment
C. Information
D. Procedures
E. All of the above
2. Information needs:
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A. Facts
B. Probes
C. Numerical Figures
D. Concrete Examples
E. All of the above
Information needs probes
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Information needs probes
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• What decisions do you regularly make?
• What information is needed for these decisions?
• What information do you regularly get?
• What special studies do you periodically request?
• What information is needed but not given?
• What 4 improvements are for the present MIS?
2. Information needs:
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A. Facts
B. Probes
C. Numerical Figures
D. Concrete Examples
E. All of the above
3. What is considered Internal Records and Marketing Intelligence?
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A. Order-to-Payment Cycle
B. Sales Information System
C. Database/Warehousing/Data Mining
D. Marketing Intelligence System
E. All of the above
Internal Records and Marketing Intelligence
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Order-to-Payment Cycle
Databases, Warehousing,
Data Mining
Marketing Intelligence
System
Sales Information
System
3. What is considered Internal Records and Marketing Intelligence?
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A. Order-to-Payment Cycle
B. Sales Information System
C. Database/Warehousing/Data Mining
D. Marketing Intelligence System
E. All of the above
4. What is NOT a step in improving market intelligence?
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A. Motivate channel members to share intelligence
B. Utilize government data resources
C. Collect customer feedback online
D. Network externally
E. None of the above
Steps to Improve Marketing Intelligence
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Train Sales Force to scan for developments
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Motivate channel members to share intelligence
Network externally
Purchase information
Utilize a customer advisory panel
Utilize government data resources
Collect customer feedback online
Motivate channel members to share intelligence
Utilize government data resources
Collect customer feedback online
Motivate channel members to share intelligence
Utilize government data resources
Network externally
Collect customer feedback online
Motivate channel members to share intelligence
Utilize government data resources
4. What is NOT a step in improving market intelligence?
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A. Motivate channel members to share intelligence
B. Utilize government data resources
C. Collect customer feedback online
D. Network externally
E. None of the above
5. What is NOT a source of competitive information?
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A. Independent customer goods and service review forums
B. Distributor of sales agent feedback sites
C. Customer complaint sites
D. Public blogs
E. Official business website
Sources of Competitive Information
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• Independent customer goods and service review forums
• Distributor of sales agent feedback sites
• Combination sites offering reviews and expert opinions
• Customer complaint sites
• Public blogs
5. What is NOT a source of competitive information?
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A. Independent customer goods and service review forums
B. Distributor of sales agent feedback sites
C. Customer complaint sites
D. Public blogs
E. Official business website
6. One of the emerging trends in the business sector is an increase in _____ sector activity
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A. Private
B. Public
C. Same
D. International
E. None of the above
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• Increases in public-sector activity
Some Emerging Business Trends
6. One of the emerging trends in the business sector is an increase in _____ sector activity
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A. Private
B. Public
C. Same
D. International
E. None of the above
7. Another emerging trend in the business sector is visible change in _____ landscape.
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A. Provider
B. Market
C. Supplier
D. Consumer
E. None of the above
Some Emerging Business Trends
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• Changes in consumer landscape
7. Another emerging trend in the business sector is visible change in _____ landscape.
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A. Provider
B. Market
C. Supplier
D. Consumer
E. None of the above
8. Which is an environmental force shaping the business landscape?
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A. Demographic
B. Technological
C. Natural
D. Socio-cultural
E. All of the above
Environmental Forces Shaping the Business Landscape
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• Demographic
• Political-Legal
• Technological
• Natural
• Socio-cultural
• Economic
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8. Which is an environmental force shaping the business landscape?
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A. Demographic
B. Technological
C. Natural
D. Socio-cultural
E. All of the above
9. Which is NOT a technological aspect included in shaping the business landscape?
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A. Pace of change
B. Opportunities for innovation
C. Varying R&D budgets
D. Increased regulation of change
E. None of the above
Environmental Forces Shaping the Business Landscape
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• Technological
• Pace of change
• Opportunities for innovation
• Varying R&D budgets
• Increased regulation of change
9. Which is NOT a technological aspect included in shaping the business landscape?
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A. Pace of change
B. Opportunities for innovation
C. Varying R&D budgets
D. Increased regulation of change
E. None of the above
10. Which is NOT a natural aspect included in shaping the business landscape?
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A. International support for scarce resources
B. Shortage of raw materials
C. Increased energy costs
D. Anti-pollution measures
E. Governmental protections
Environmental Forces Shaping the Business Landscape
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• Natural
• Shortage of raw materials
• Increased energy costs
• Anti-pollution measures
• Governmental protections
10. Which is NOT a natural aspect included in shaping the business landscape?
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A. International support for scarce resources
B. Shortage of raw materials
C. Increased energy costs
D. Anti-pollution measures
E. Governmental protections
Summary
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• Marketing Information System (MIS) is a critical tool in making major marketing decisions.
• Understanding marketing trends and factors affecting dynamic change is an essential part of management.
TOP 10 Learning Questions
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com