top 10 low-cost marketing techniques that work webinars/top 10 low-cost...low-cost technique #4...
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Top 10 Low-cost Marketing Techniques that Work
Brought to you by:
LERN & AugusoftSeptember 30, 2009
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Winning Partnerships. LERN partnered with Augusoft in 1999 to build Lumens® – the first Web-based software built for continuing and corporate education programs.
Presenter:
Greg MarselloLERN Co-founder
& Augusoft Lumens Product Advisor
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Marketing FoundationYou must be data-driven
You must be clear about your USP
You must mix direct mail and eMarketing
You must grow customer-share
You must “mail” more than once
You must target market segments
You must spend 10-15% on promotion
You must track promotions
You must use salespeople to sell contracts
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Low-Cost Technique #1
Have instructors and best customers/students “sell” courses/events
and even contracts
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Low-Cost Technique #2
Hold registration parties and open houses where people can register and get a
discount
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Low-Cost Technique #3
Use surveys to keep in touch
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Low-Cost Technique #4
Drive customers to your web site by displaying student work, having downloadable tips, using instant
messaging & of course, easy online registration
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Low-Cost Technique #5
Track certificate programs and courses and project & sell Next Course
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Low-Cost Technique #6
Use Webinars to generate interest
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Low-Cost Technique #7
Don’t be afraid of the telephone
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Low-Cost Technique #8
Use Twitter, Facebook, and segmented email lists
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Low-Cost Technique #9
Use promotion gimmicks like first class free & letting people sample your wares
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Low-Cost Technique #10
Do post event marketing
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Bonus – 5 More!
1. Go after those who used to come.
2. Offer an early, early discount.
3. Give students points.
4. Go to your customers.
5. Develop winning partnerships.
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Another Bonus – 9 More!
1. Targeted press releases.
2. Public service, sponsorship, and other community visibility.
3. Visit and know your competitors.
4. Anniversary cards and/or customer statements.
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5. Testimonials, especially if they negate objections.
6. Gift certificate opportunities.
7. Go after alumni.
8. Best customer specials.
9. Networking opportunities.
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Most Important
Do THINK Marketing!
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Unique Partnership
Learning Resources Network
“Information That Works!”
www.lern.org [email protected]
Augusoft, Inc.
Web-based Continuing and Corporate Education Software
www.augusoft.net [email protected]
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Thank you for attending today’s webinar
You will be emailed the presentation PDF shortly.
Download today’s presentation PDF and view a rebroadcast of the complete Webinar at u.augusoft.net.
If you have any questions or comments, contact [email protected]