top 10 marketing trends for 2013
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This presentation was given in Katy, TX on June 25th 2013. Check out what the top 10 marketing trends are and how small businesses can leverage them!TRANSCRIPT
Top 10 Marketing Trends for 2013
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
Presented by Glenn Smith and Angelo Gonzalezwww.TheGrowthCoachHouston.com 281-841-6680
#1: Inbound Marketing is Gaining Momentum
• Inbound Marketing is permission-based marketing (vs. “interruption” marketing).
• Inbound Marketing is where you first gain permission to market to the potential customer by delivering value before the sales opportunity.
• How: blogs, videos, ebooks, educational resources, seminars, webinars, podcasts, SEO, and social media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#1: Inbound Marketing is Gaining Momentum
How a Good Inbound Marketing Strategy Typically Works
1.Attract traffic2.Convert traffic into leads3.Convert leads into sales4.Turn customers into repeat, high-margin customers5.Analyze for continuous improvement
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#2: Real-Time Marketing is Beginning to Replace Campaigns
Using social media, video, Google Alerts, reviews, etc., companies are responding FAST (real-time) to market their products or services -(vs. marketing campaigns planned out way in advance!)
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Oreo Super Bowl Tweet
Read More: http://onforb.es/WmWxck
#3: Every Employee Is a Marketer
Companies are becoming more intentional about turning their employees into “brand representatives.” The key: employee training!
•Customer Relations•Community Relations/Charitable Causes•Social Media•Blogging
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#4: Mobile is a Must
4 Ways Every Business Can Optimize Their Web-Presence for Mobile
•Dynamic Site (WP)•Mobile Site (e.g. .mobi site)•Apps•QR Codes
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Diesel’s Facebook QR Codes
Read More: http://on.mash.to/iBBZA9
#5: Marketing is More Customer-Centric Than Ever
• Social Media• CRM Software (see
http://crm-software-review.toptenreviews.com/)
• Online surveys (e.g. Survey Monkey)• Retargeting Strategies/Technology
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#6: New SEO Strategies Are Emerging
• Companies are now paying more attention to Search Engine Optimization!
• Quality content is more important that keywords!
• Social media is becoming an essential part of organic search optimization!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
“By Lauren Luke” How To Videos
Read More: http://bit.ly/Zm4nC0
#7: Email Marketing Lives On
• Email is NOT dead!
• “Opt-in” is now the strategy vs. “Opt-out”
• Create segmented marketing lists using auto-responders
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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#8: Crowd sourcing and gamification are on the rise
Crowd sourcing: Using the “crowd” to generate new ideas, content, and creativity.
Gamification: The integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to engage users and solve problems.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Levi’s Crowdsources Models
Read More: http://bit.ly/16PilSP
#9: Picture is Worth 1000 Words
• Key tools: Pinterest, Instagram, Facebook
• Photos, video, picture boards, infographics, etc.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Top 10 Marketing Trends 2013©2013 Glenn Smith and G.C. Franchising
System
Taste of Texas Facebook Photos
Read More: http://bit.ly/12CZHwh
#10: Outbound Marketing Losing Traction
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Bonus: What’s New in Social Media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Take Action: What Will You Do With This Information Today?
• Please share your best “take-away”
• Please give us feedback
• Consider our complimentary 1-hour Strategy Session
• Business Owners: Consider our complimentary Strategic Retreat on July 17th!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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