FACEBOOK MARKETING

Top 10 Tips to run a successful Facebook

Business Page

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Genevieve Lachance VA Simple Services

Digital & Social Media MarketingFor your business

Success

Presented by…

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TIP# 1: Find the answers

Ask yourself:

WHY?WHAT?WHO?HOW?

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WHY SHOULD YOUR BUSINESS BE ON FACEBOOK?

WHY?

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WHAT ARE YOUR GOALS?

WHAT?

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WHO ARE YOU TRYING TO REACH?

WHO?

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HOW ARE YOU GOING TO ACHIEVE YOUR GOALS?

HOW?

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TIP #2: Use the space given wisely

Facebook gives you space which can leave a lasting impression on your Page visitors.

Make sure to pay close attention to your:Cover imageProfile imageAbout Section

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TIP #3: Your Cover should talk

Your Cover image is prime real estate on your Facebook Page and it's the first thing your Page visitors will notice. 

Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance.

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TIP #4: Post regularly

Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach.

alsoPosting too frequently can have an adverse effect on your Page engagement.

Find your rhythm by testing your frequency and watching your numbers to optimize engagement.

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TIP #5: Understand the platform

Terms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp section

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BREAKING FACEBOOK RULES MAY RESULT IN HAVING YOUR

PAGE SHUTDOWN WITHOUT NOTICE.

BE FAMILIAR WITH THE TOS

(covers~promotions~ads, etc.)

Terms of Service (TOS)

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PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONAL

USE GROUPS ARE FOR PEOPLE WHO

SHARE A COMMON INTEREST

Pages vs Profiles vs Groups

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DID YOU KNOW THAT NOT ALL YOUR FANS SEE YOUR POSTS?

UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!

EDGERANK DETERMINES WHAT POSTS APPEAR ON A FACEBOOK USER’S

NEWSFEED .  

EdgeRank

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FACEBOOK INSIGHTS CAN PROVIDE VALUABLE DATA TO HELP

YOU MEASURE YOUR PAGE SUCCESS.

KEEP TRACK OF YOUR NUMBERS AND ADJUST ACCORDINGLY!

Insights

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FACEBOOK HELP SECTION CAN PROVIDE VALUABLE

INFORMATION.

IF YOU’RE STUCK, VISIT THE HELP SECTION FIRST!

Help Section

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TIP #6: Use Facebook features

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SOME PAGE FEATURES:Vanity URL

Post Targeting

Pinned Posts

Highlighted Posts

Featured Likes

Custom Tabs

Events

Post scheduler

Offers

Promoted Posts

Milestone

Questions

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TIP #7: Respond to ALL Comments

@youYikes…Only around 30% of brands respond to comments!(Source: Socialbakers.com)

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TIP #8: Spread the word

To increase your Page visibility, you need to tell people about it. Promote your Page on:Other social networksYour websiteBusiness CardsMarketing materialEventsNewsletters

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TIP #9: Invest in your Page

Include Facebook ads to your marketing budget to help increase your Likes, engagement, visibility, promote events, market your products or services, etc.

Promoted PostsSponsored storiesFacebook adsOffers

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TIP #10: Provide Value

20 8080/20 RuleRelevant ContentWhat’s in it for me?

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TRY PUBLISHING AROUND:

80% ORIGINAL AND CURATED CONTENT THAT WILL PROVIDE VALUE

20% PROMOTIONAL CONTENT

80/20 Rule

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 PROVIDE A MIX OF CONTENT RELATED TO YOUR PRODUCTS

OR SERVICES. 

Relevant Content

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MOST FACEBOOK USERS LIKE PAGES TO:

RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED  GET ENTERTAINED INTERACT AND CONNECT GET EDUCATED SHOW SUPPORT

What’s in it for them?

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Bonus TIP

Don’t put all your eggs in Facebook’s basket!

Facebook can be a great marketing tool, but it still needs to be supported by other channels.