top 10 seo tips for the business owner (or busy manager) 2011-05-05آ  top 10 seo tips for the...

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  • Top 10 SEO Tips for the Business Owner (or busy manager)

    Jack Ogilvie

  • #1 - Optimize On-Site

     Keywords – “What people type to find what you

    are selling”

    Meta Tags – “What the Robots Read”

     Content – search engines cannot read images

    2

  • Optimize On-Site

     Research “buying” keywords

    Freekeywords.Wordtracker.com

    www.KeywordDiscovery.com

     Regional / national / international traffic

     Buying cycle – which keywords drive

    business?

    3

  • Optimize On-Site

     Page Title - 64 characters

     META Description – Two short sentences

     META Keywords – Six to eight keyword phrases

     Make each page unique!

    4

  • Optimize On-site

    • Delegate it - train an employee to do Page Titles, Meta Tags, etc

  • #2 - Analytics Reporting

    • Track your SEO / traffic / Marketing progress

    • Setup Analytics

    • Setup Automatic Reporting

  • #3 - Rankings Reporting

    • Track your rankings

    • Purchase Advanced Web Ranking • $200

    • www.AdvancedWebRanking.com

    • Setup recurring reporting – 1 hour

    http://www.AdvancedWebRanking.com

  • #4 - Compare Analytics & Rankings

    • Make sure rankings translate into traffic / conversions

    • Run AWR report

    • Compare top ranked keywords in AWR report with top referring keywords in Google Analytics

    VS

  • #5 - Create and Post Content

    • To get ranked, you need links, links, links!

    • Go to sites like • www.GoArticles.com

    • www.EzineArticles.com

    • www.1888pressrelease.com

    • Outsource content creation

    • Delegate posting • Frequency

    • Time required for training

    http://www.GoArticles.com http://www.EzineArticles.com http://www.1888pressrelease.com

  • #6 - Post on Forums

    • Search Google for forums / discussion boards

    • Build Rep

    • Delegate and post once / week / forum

  • #7 - Homepage Updates

    • Frequency

    • Outsource to designer

    • Budget for professional design

  • #8 - Google Base

    • Set it up • 1 hour

    • Publish feed monthly or as inventory updates

  • #9- Google Local

    • Setup / Claim Listing • www.Google.com/PlacesForBusiness

    • Setup a “leave a review page”

    • Do not fake reviews

    • Ask for reviews

    http://www.Google.com/PlacesForBusiness

  • #9 - Google Local

  • #10 - Facebook

    • Set it up – 1 hour

    • Post twice / week & manage communication

    • Network & Advertise – use demographics!

  • How can Radiant help?

    • Free 1 hour SEO consult

    • “Get Ranked Get Listed” • New Radiant program that gets you ranked on Google Maps to drive in-

    store sales

    • Conference-only promo – don’t pay until you get ranked

    • Questions