top 10 social media best practices
DESCRIPTION
My Top 10 List of Social Media Best PracticesTRANSCRIPT
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SOCIAL
MEDIA
TOP TEN BEST PRACTICES
BY KATIE WELLS
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TIP # 1: BEGIN WITH THE END IN
MIND
Results only come from a purposeful strategy.
What are your business goals?
Examples of Goals:
1) Increase brand awareness
2) Drive traffic to website
3) Increase revenue through sales
4) Customer service tool
5) Increase brand loyalty
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TIP # 2: MONITOR - LISTEN -
INFLUENCE
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TIP # 3: KNOW YOUR
AUDIENCE
1. Where does your audience live online?
2. What is your tone of voice?
3. Leverage email upload tools to audience match
4. Use other channels to communicate your social media
message
5. Cross promote
6. Partner up with parallel brands for extended reach
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COLLABORATE FOR
CONTENT
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CONNECT TO YOUR AUDIENCE
IN A MEANINGFUL WAY
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TIP # 4: SHOW ME, DON’T
TELL ME
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TIP # 5: CREATE ORIGINAL &
ENGAGING CONTENT
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STEP OUTSIDE SOCIAL MEDIA
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TIP # 6: SHARE YOUR
EXPERTISE
#lowesfixinsix
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TIP # 7: PROMOS &
CONTESTS CREATE BUZZ
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PINTEREST CONTEST
– MYRTLE BEACH CVB
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INSTAGRAM CONTEST
– W HOTEL NEW YORK
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TIP # 8: CREATE A SOCIAL MEDIA
CALENDAR
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TIP # 9: MAKE CONTENT
SHAREABLE
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TIP # 10: KNOW THY
PLATFORM
75,744 Repins
2,232 Likes
220 Comments
No Human Faces
Multiple colors
(including red)
Portrait
orientation
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RE-THINK HOW
YOU ALLOCATE
YOUR
RESOURCES
LINKEDIN: KATIE WELLS
TWITTER: KATIEEWELLS
JOIN OUR CHS SOCIAL MEDIA FOR HOSPITALITY GROUP