top 10 trends from sxsw interactive 2014 for icsc mocial

THE CRYSTAL BALL:Top 10 Trends from SXSW

2014Jen Augustyn, Partner

Facial Recognition & Emotion Sensing Technology

http://retail-innovation.com/wp-content/uploads/2013/04/bionicmannequins-e1364935015151.jpg

True Love Tester Bra and Microsoft’s “Smart Bra” helps stop emotional binge eating

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=RbWxDwVsy1M7hM&tbnid=SOWGcmhK4OhHNM:&ved=0CAUQjRw&url=http://article.wn.com/view/2014/01/28/Japanese_bra_with_heart_beat_sensor_unhooks_for_true_love/&ei=2CVsU429O87soAS3k4HgCA&bvm=bv.66330100,d.cGU&psig=AFQjCNFeTxOBuiYvJHqBc2Jem_BS-xYQlw&ust=1399682843801940

Wearables

Google’s Moonshot contact lenses

OVERHEARD AT SXSW 2014

“The shift in wearable tech: from “connected body” to “engaged humans” – start to understand what motivates users”

Francois Grouiller, Fred & Farid

http://recodetech.files.wordpress.com/2014/01/front-shot.jpg

Haptic Sensations

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=CzKLkQuMKnWgWM&tbnid=DPH6FTKriS1MYM:&ved=0CAUQjRw&url=http://pocketnow.com/2012/09/18/nokia-apple-sony-bringing-new-touchscreens&ei=SClsU9DHMYm-oQTysoCABg&bvm=bv.66330100,d.cGU&psig=AFQjCNGTS3eYJ_wdrztVObuatx22yW5Jew&ust=1399683779245616

Gamification


“Our mobile devices are the hyperlinks between people”

Biz Stone, co-founder of Twitter

Connected Home

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=M54yTOnMDbXkqM&tbnid=f5omuXhfXI188M:&ved=0CAUQjRw&url=http://alarm-reviews.net/att-digital-life-reviews-is-it-the-right-security-company-for-you/&ei=si3dU7YQhprxAcTLgdAM&bvm=bv.72197243,d.b2U&psig=AFQjCNHRqv28pj1CeVT-KV_V2y1k-186YA&ust=1407090260577796

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=MnC8XtlSNXdjCM&tbnid=NqhNs1kDOtQZzM:&ved=0CAUQjRw&url=http://www.pcmag.com/article2/0,2817,2429518,00.asp&ei=WjDdU7eLDeOV8QHyxoCIAg&bvm=bv.72197243,d.b2U&psig=AFQjCNHheybtcwGo5_5GKj_Ch6MSYMSx9w&ust=1407090758595866

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=zM4mz4VzSFkmKM&tbnid=bMIUYiTzIhV_RM:&ved=0CAUQjRw&url=http://www.cnet.com/news/lowes-expands-iris-home-automation-kit/&ei=ezDdU8XfLKHC8QGP3oCADg&bvm=bv.72197243,d.b2U&psig=AFQjCNHheybtcwGo5_5GKj_Ch6MSYMSx9w&ust=1407090758595866

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=wguvJip8DdpLiM&tbnid=9J12k97IenEntM:&ved=0CAUQjRw&url=https://www.statefarm.com/insurance/home-and-property/homeowners/discounts/home-monitoring-offer&ei=lTDdU5TmOufh8gG6x4GwCQ&bvm=bv.72197243,d.b2U&psig=AFQjCNHheybtcwGo5_5GKj_Ch6MSYMSx9w&ust=1407090758595866


“People don’t experience technology. They experience products and spaces, usually one at the time.”

@rodrigoATCG, IDEO

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=1BJIsQXcvaEl3M&tbnid=4Ttm6MHcvcj6xM:&ved=0CAUQjRw&url=http://tech.firstpost.com/news-analysis/homekit-healthkit-and-more-five-new-things-apple-showcased-at-wwdc-2014-224949.html&ei=jDTdU6y9BajP8QHn-oG4Cg&bvm=bv.72197243,d.b2U&psig=AFQjCNFJzDqHN5fIB9SnHJqLkSKgcvTZBw&ust=1407092228359140

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=8dfnySGJfd9LSM&tbnid=Uk_TF8PVVFwX0M:&ved=0CAUQjRw&url=http://www.padgadget.com/2014/06/22/siri-will-lock-your-front-door-for-you-in-ios-8-thanks-to-homekit/&ei=szTdU7f6H4vF8QHamoGICA&bvm=bv.72197243,d.b2U&psig=AFQjCNFJzDqHN5fIB9SnHJqLkSKgcvTZBw&ust=1407092228359140

29

3D Printing

31

2014 Chevrolet Malibu Floor Console


“At the Oreo Trending Vending Lounge we’re connecting trending moments to the Oreo cookie itself in real time and in real life”

Bonin Bough, Mondelez

Food Innovations

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=4rYc0AiY0WUmmM&tbnid=tkHAzGiAfXlidM:&ved=0CAUQjRw&url=http://geekandfood.fr/2014/04/02/ibm-fait-cuisiner-super-calculateur-watson/&ei=T17dU-_bKY6XyATLi4DoDw&bvm=bv.72197243,d.aWw&psig=AFQjCNEj3JzAZex6V1uHw_r60PsZXxMdfg&ust=1407102893684641

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=J-jRWlRQy8xoLM&tbnid=LuLI5V8pRQ_9IM:&ved=0CAUQjRw&url=http://www.treesonspringwater.com/thebigidea.php&ei=c1TdU8zUHsmMyASH24K4Ag&bvm=bv.72197243,d.aWw&psig=AFQjCNGhffeJ-nD7RMPnfBvdQo1_MOrhcg&ust=1407100343366851

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=f9721FxoKCr8SM&tbnid=SQl9tXcAc2Mx3M:&ved=0CAUQjRw&url=http://www.thedieline.com/blog/2014/2/11/treeson-spring-water&ei=nlTdU9-AEMWxyATnjoK4Ag&bvm=bv.72197243,d.aWw&psig=AFQjCNGhffeJ-nD7RMPnfBvdQo1_MOrhcg&ust=1407100343366851

Smart Highway


"The government is shutting down streetlights at night to save money. This road is about safety and envisaging a more self-sustainable and more interactive world"

Daan Roosegaarde, Smart Highway

designer

Crowdfunding

“This is the largest Series A financing for an equity crowdfunding company.”

May 2014: Fundrise lands $31 Million in financing.

The Internet of Things


“People start to believe in a given technology when they start to see it around themselves”

- Dmitry Grishin, Founder,

Grishin Robots

Jen Augustyn, Partner214.373.3244

[email protected] @jenaugustyn

top 10 trends from sxsw interactive 2014 for icsc mocial

Marketing

microsofts smart bra

real time

smart highway designer

jen augustyn

given technology

people biz stone

trending moments

oreo trending vending