Top 10US Domestic Airline Brands Online

November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com

Hundreds of airlines were scanned by the

Heardable brand ranking platform.

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To identifythe most effective

brands online.

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400+ variablescompared head-to-head in real-time.

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Brand health scoresassigned on a scale

of 0-1,000.

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The results are in.

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[in reverse order]

10

17

8

10

9

9

10

8

11

7

12

6

13

5

14

4

15

3

16

2

117

Delta beat them all.

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1. Delta Air Lines (delta.com) - 5802. JetBlue Airways (jetblue.com) - 5583. SouthWest Airlines (southwest.com) - 5204. American Airlines (aa.com) - 4985. AirTran Airways (airtran.com) - 4926. US Airways (usairways.com) - 4877. Alaska Airlines (alaskaair.com) - 4658. Continental Airlines (continental.com) -

4109. Allegiant Air (allegiantair.com) - 37110.Virgin America (virginaamerica.com) -341

The List

How did Delta do it?

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Heardable Scoreof 580 out of 1,000

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Delta'sHeardable Scoreis comprised of 6

subscores

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Portable173 out of 200 points

Delta is optimized for the most popular mobile

browsers.25

Delta could improve how it's sharing/embedding content.

Shareable20 out of 150 points

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Delta tracks & optimizes using various analytics

tools.

Measurable40 out of 100 points

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Delta makes it moderately easy for people to do business

with them.

Actionable65 out of 150 points

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Delta has a brand presence on major social networks.

Sociable151 out of 200 points

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Delta.com is farily well optimized for search

engines.

Searchable131 out of 200 points

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Which airlinesmissed the cut?

Find out at heardable.com

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More information,

including a detailed

research report, is available at

Heardable.com

Heardable.commeasure your brand effectiveness online

1-888-520-0034 | marketing@heardable.com15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403

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Photo credits

http://www.airplane-pictures.net/images/uploaded-images/2007-5/20/4586.jpghttp://blogs.app.com/inthemoney/files/2010/03/asb-5thpzk1blok1hn70r12t_original.jpghttp://www.chipandco.com/wp-content/uploads/2009/12/alaska.jpghttp://i.usatoday.net/travel/_photos/gallery/week/tr091023/08_tr091023_allegiant.jpghttp://domains-unlimited.com/store/images/imageprod/rt8181.jpghttp://www.aviationexplorer.com/airliner_pictures/A320_Maintenance_US_Airways.jpghttp://consumertraveler.com/wp-content/uploads/jetblue-takeoff.jpghttp://tripcart.typepad.com/tripcart_the_blog/images/airtran_sign_3_by_troy_b_thompson_at_fli.jpghttp://tinyurl.com/cqb8p7http://www.hipstertravelguide.com/wp-content/uploads/2010/01/JetBlue21.jpghttp://www.andersssvensson.se/highflying/bilder/American_757_just_about_to_land.jpg