top 15 content marketing tactics to boost your website traffic and conversion

25
TOP 15 CONTENT MARKETING TACTICS TO BOOST YOUR WEBSITE TRAFFIC

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Page 1: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

TOP 15 CONTENT

MARKETING TACTICS

TO BOOST

YOUR WEBSITE TRAFFIC

Page 2: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

1. INFOGRAPHICS

Page 3: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Page 4: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

THIS INFOGRAPHIC RECEIVES

800

Likes

600

Tweets

23,264

Visits

Page 5: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

Use Gifographics or

3D Infographics To Stand Out

Page 6: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Page 7: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

INFOGRAPHICS LEAGUE www.infographicb2b.com

Page 8: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

2. SLIDESHOWS

Page 9: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

SLIDESHARE IS THE TOP SITE

FOR PRESENTATIONS

3

Billion

Views

3X

Traffic

40%

More

Traffic

60M

Visitors

Page 10: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

3. IN-DEPTH ARTICLES

13% – 15%

increases traffic

Page 11: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

4. SKYSCRAPER TECHNIQUE

1

2

3

Find

trending

topic

Copy the

concept with

better content

Reach out to

the right people

Page 12: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

5. USE BUYER PERSONAS

By focusing on the content for their

ideal customers, Quicksprout can

increase traffic by 152.42% and

page views by 259.62%.

Page 13: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

6. START A FIGHT

VS.

ITEM A

ITEM B

Page 14: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

With product showdown

pages, Zappos can increase

their traffic by 10%.

Page 15: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

7. CUSTOMIZE 404 ERROR PAGES

TechCrunch increases

search engine traffic by 9%

within 30 days by customizing

its 404 error pages with

internal pages on the website.

Page 16: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

8. GUEST POSTING

Neil’s

Case

Study 61

times

49

blogs

3

months

22,7%

Increase

22,7% in

search

traffic

Page 17: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

9. CURATE CONTENT INFOGRAPHICS CURATION IS A TREND

1,400

Likes

1,910

Tweets

An infographic like this

can get KISSMetrics

Page 18: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

10. CONTENT FOR WIKIPEDIA

Search for dead links. 1

2

3

4

Create similar pages to

the dead links.

Replace the dead links

with your pages.

Ask others to replace the dead

link with the link to your site.

Page 19: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

11. TOOLS OVER CONTENT QUICKSPROUT FREE TOOL

1

PAGE VIEWS

from 1.8

to 2.35

2

BOUNCE RATE

from 74%

to 63%

3

TIME ON-SITE

from 2m10s

to 3m10s

4

INCREASE

VISITOR

LOYALTY

Page 20: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

12. INDIRECT CONVERSIONS

increases its leads

from 49% to 72%

using this technique.

High Quality Blog Content Can Lead

to Indirect Conversion in the Long Run.

Page 21: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Page 22: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

14. CONTENT LENGTH MATTERS

The more words

your content has,

the more traffic

and conversion

it can generate.

FOCUS ON PUTTING OUT QUALITY CONTENT

Page 23: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

15. MORE AUTHORS = MORE TRAFFIC

Adding multiple authors

to blogs or website

Encourage sharing content

via their social profiles

How this work?

This tactic not only improves your click-through

rate but also encourages social shares and

ranking.

Page 24: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

Source

7 Essential Ingredients Every SEO Campaign Needs

11 SEO Changes That Will Give You Big Results

7 Smart Ways to Combine Content Marketing with SEO for More

Qualified Search Traffic

- Quicksprout blog –

Online Videos Drive Conversions and Traffic [Infographic]

Slideshare – The World’s Largest Content Sharing Community

[Infographic]

- infographicb2b.com -

Visualize

www.the-seen.com

Page 25: Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

IT’S TIME TO GET VISUAL www.the-seen.com