top 20 brands of the world
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Top 20 brands of the world
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1. Apple
• Brand value: $153,285 million
• Brand value change 2011-10: 84 per cent
• Apple is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers.
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2. Google
• Brand value: $111.498 million• Brand value change 2011-10:
minus 2 per cent• Google is an American
multinational public corporation invested in internet search, cloud computing and advertising technologies.
• Google hosts and develops a number of internet-based services and products.
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3. IBM
• Brand value: $111.849 million
• Brand value change 2011-10: 17 per cent
• IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
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4. McDonald's
• Brand value: $81,016 million
• Brand value change 2011-10: 23 per cent
• McDonald's Corporation is the world's largest chain of hamburger fast-food restaurants, serving more than 58 million customers daily.
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5. Microsoft
• Brand value: $78,243 million
• Brand value change 2011-10: 2 per cent
• Microsoft develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.
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6. Coca-Cola
• Brand value: $73,752 million
• Brand value change 2011-10: 8 per cent
• Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups.
• The company is best known for its flagship product Coca-Cola.
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7. AT&T
• Brand value: $69,916 million• Brand value change 2011-10:
N/A• AT&T is the largest provider of
fixed telephony in the United States, and also provides broadband and subscription television services.
• As of 2010, AT&T was the seventh-largest company in the United States by total revenue, as well as the fourth-largest non-oil company in the US.
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8. Marlboro
• Brand value: $67,522 million
• Brand value change 2011-10: 18 per cent
• Marlboro is the largest selling brand of cigarettes in the world.
• It is made by Philip Morris USA within the US, and by Philip Morris International outside the US.
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9. China Mobile
• Brand value: $57,326 million• Brand value change 2011-10:
9 per cent• China Mobile Limited is a
Chinese state-owned telecommunication company that provides mobile voice and multimedia services through its nationwide mobile telecommunications network, the largest of its kind in the world.
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10. General Electric
• Brand value: $50,318 million• Brand value change 2011-10:
12 per cent• GE operates through five
segments: Energy Infrastructure, Technology Infrastructure, Capital Finance and Consumer and Industrial.
• In 2010, Forbes ranked GE as the world's second-largest company after JPMorgan Chase.
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11. ICBC
• Brand value: $44,440 million• Brand value change 2011-10:
1 per cent• ICBC is the largest Bank of
China's 'Big Four' state-owned commercial banks (the other three being the Bank of China, Agricultural Bank of China, and China Construction Bank).
• It was founded as a limited company on January 1, 1984.
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12. Vodafone
• Brand value: $43,647 million• Brand value change 2011-10:
minus 2 per cent• Vodafone Group is a global
telecommunications company headquartered in London, United Kingdom.
• It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers.
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13. Verizon
• Brand value: $42,828 million
• Brand value change 2011-10: N/A
• Verizon Communications is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average.
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14. Amazon.com
• Brand value: $37,628 million• Brand value change 2011-10:
37 per cent• Amazon.com is a US-based
multinational electronic commerce company.
• It is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up, Staples, Inc, as of January 2010.
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15. Walmart
• Brand value: $37,277 million• Brand value change 2011-10:
minus 5 per cent• Walmart is an American public
multinational corporation that runs chains of large discount department stores and warehouse stores.
• The company was the world's largest public corporation in 2010 by revenue.
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16. Wells Fargo
• Brand value: $36,876 million• Brand value change 2011-10:
97 per cent• Wells Fargo is an American
multinational diversified financial services company with operations around the world.
• Wells Fargo is the fourth-largest bank in the US by assets and the second-largest bank by market capitalization.
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17. UPS
• Brand value: $35,737 million
• Brand value change 2011-10: 35 per cent
• UPS is a package delivery company.
• Headquartered in Georgia, United States, UPS delivers more than 15 million packages a day to 6.1 million customers in more than 220 countries and territories around the world.
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18. HP
• Brand value: $35,404 million
• Brand value change 2011-10: minus 11 per cent
• HP was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave Packard, and is now one of the world's largest information technology companies, operating in nearly every country.
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19. Deutsche Telekom
• Brand value: $29,774 million
• Brand value change 2011-10: N/A
• Deutsche Telekom is a telecommunications company headquartered in Bonn, Germany.
• It is the largest telecommunications company in Europe.
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20. Visa
• Brand value: $28,553 million• Brand value change 2011-10:
15 per cent• Visa is a global payments
technology company headquartered in 595 Market Street in San Francisco, California.
• It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit card and debit cards.