TOP 3 WAYS A CRM TRANSFORMS AN ORGANIZATION

During our pre sales discussions, some of the questions asked most frequently by our clients who are interested in buying a CRM solution are:

• What can CRM do for my business?• How can CRM benefit my business?• Why CRM is important for an organization?• Why is there a need for CRM system in my company?

In response to such questions, we will try to avoid using technical jargon to facilitate the people who are new to the CRM technology.

Let’s explore the three ways in which a CRM adds value to an organization:

THE BASIC QUESTIONS!

STREAMLINE BUSINESS PROCESS1The workflow automation feature in CRM standardizes the sequence of activities required to accomplish a specific business goal. Some of the most common applications of workflow automation are:

• marketing automation

• sales automation

• account management automation

• support automation

All these will make your business hours more productive and fruitful by finishing routine tasks for you. The inefficiencies caused by bottlenecks or unnecessary procedures are completely eliminated and your workforce becomes more productive and result oriented.

ENHANCE COLLABORATION AMONGST ALL DEPARTMENTS2A CRM system acts as a single channelwhere every interaction with prospects can be viewed and depending on which stage of the sales funnel they are in, personalized action can be taken by the concerned department. Feedback can be easily shared among employees of all departments be it sales, marketing or customer service. This increases the likelihood of converting a prospect into a long term customer. The hassle of keeping multiple systems updated as a prospect moves through the sales funnel is taken out of the equation.

MAKE DATA-DRIVEN DECISIONS3

Reporting in CRM gives a holistic view of your business performance. It lets you gather data from various modules to generate reports and make well informed decisions. With results shown in the form of bars and charts, reports provide brilliant insights that the management can use to optimize business performance.

One of the biggest advantage of having a CRM software is that you have your entire data consolidated and stored in one place. From customer profile to customer purchase history, every interaction that you have with customers can be documented easily.

CONCLUSION

21st century business dynamics demand that business processes be automated so that more can be accomplished in less time. CRM applies the basic principle of division of labor so each department does what it is best at and does not interfere with the workings of other departments. Consequently, resources are allocated in the most optimal manner which results in significant cost savings for a business.

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