top 4 promotional tools
DESCRIPTION
TOP 4 promotional tools that you can use at different times to accomplish your online marketing goals. Unleash your potential online. www.onlish.comTRANSCRIPT
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TOP 4 Promotional
Tools
![Page 2: TOP 4 promotional tools](https://reader033.vdocument.in/reader033/viewer/2022061221/54bf24e94a7959675c8b45ac/html5/thumbnails/2.jpg)
TOP 4 promotional tools that you can use at different times to
accomplish your online marketing goals:
Publicity
ADVERTISINGSales
Campaigns
Personal Selling
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1. Publicity• Publicity has relatively low cost and adds
credibility. PLUS by adding Social Media to your PR strategy will help you to leverage customer experience.
• Persuade bloggers to write about you• Publish white papers or reports• Arrange a speech or talk or hold a free webinar• Conduct surveys• Get on radio or TV• Arrange for testimonials and endorsements• Create an event• Interview thought leaders in your niche
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2. Advertising
• Use Direct Mailing to reach many consumers simultaneously with the same message and a relatively LOW COST per exposure.
• Have a multi-channel marketing STRATEGY.
• Combine BOTH offline and online tools for maximum exposure.
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3. Sales Campaigns• Generate AWARENESS and stimulate
demand through short-term awareness campaigns and sales promotion tactics like awards, giveaways, brochures and coupons
• BROADEN your campaign REACH by using strategies to encourage word of mouth and sharing.
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4. Personal selling• Personal selling is two-way
communication, the BEST tool for closing a sale.
• Ask PEOPLE to leave their contact info, get on a call with them, answer their questions and help them make a purchase decision.
• Great TACTIC for selling high-end products.