top 5 epicfails of social media
Post on 22-Oct-2014
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Top 5 EpicFails of Social MediaTRANSCRIPT
Social Media: The Top 5 EpicFails of all time!
Habitat (Furniture Store)The aim was to market the
brand on Twitter
The furniture chain aimed to gain asmuch ‘Twitter love’ as possible by usinghashtags to boost the awareness oftheir brand on twitter
Where it went wrong…
- They are no longer using #hashtags to Iran tospread the word of their £1000 gift cards!
Habitat were advertising their ‘£1000 giftcard’, with hashtag links to likes of#MOUSAVI and #True Blood
An unlikely place to find adverts for a highstreet furniture company!
Honda Honda updated FB with pictures of a brand
new car… Unfortunately some of the fans didn’t like the
new designs, both positive and negativefeedback was being given
One chap decided to post some really positivefeedback…
Come on Eddie- Be Honest!
His identity was uncovered within minutesas the Manager of Product Design - Honda
A couple of years ago, Dell weremanaging to turn a blind eye on ‘SocialMedia presence’. So much so it wasvirtually non existent.
One fine day Dell has its first ever socialmedia entry….
One unhappy Dell customer decided to writea blog post criticizing the company
Before too long the ‘Dell Hell’ page appearedas the top hit when searching for ‘Dell’ inGoogle due its overnight popularity
Welcome to
-Dell are now in control of their Social MediaPresence- offering some of the best representationaround! (Surprising!!)
Skittles and their colourfulideas
Skittles were Testing the Rainbow bytransforming ‘skittles.com’ into a SocialMedia Hub- launching straight into aSkittles Twitter stream
A really funky concept of pulling in alltweets which feature the word “Skittles”
You could find the followingmessage offensive, you may wish
to look away now!
Possibly a bad idea to include a live Twitter streamdirectly onto www.skittles.com, with no intention ofengaging in conversation on the Twitter page anyway.
Shall we fling over toDenmark?
Denmark’s official tourism agency filmed atypical scene to attract people to Denmark
The following video is a “good and sweetstory about a mature, responsible womanwho lives in a free society and shouldersresponsibility of her actions”
Some may say the video portrays the image:“If you come to Denmark, you can sleep with
attractive locals”
- Link: http://www.youtube.com/watch?v=HJLZZXXNhvw
-Economist.com