Top 5 Tips to Get Better Results from Your Sales Training Efforts

Mike Monzon, Inkling

• Senior Director of Product Marketing at Inkling.

• Before Inkling, Mike has been in product marketing for over 15 years, working closely with Sales teams and witnessing first-hand the changes the sales cycle has gone through.

Mike Monzon

Unlike traditional content formats (print, PDF), Inkling creates modern content that is optimized for mobile delivery,

measurable, highly interactive, always up to date and searchable

A better way to create and share content

Inkling

Tip 1: Set Clear Training Goals & Objectives

Tip 2: Agenda - Collaborate Often

Tip 3: Make it Contextual

Tip 4: Leverage Just-In-Time Tools

Tip 5: Measure, Measure, Measure

Set Clear Goals & ObjectivesT I P #1

ID E NT IF Y H O W T O M E A S UR E S UC C E S S

ID E NT IF Y Y O URA UD IE NC E

ID E NT IF YG O A L S

P OLL #1

How many people help finalize your agenda?

Agenda - Collaborate OftenT I P #2

C H E C K IN O F T E N

C O L L A B O RA TE W IT H S T A K E HOL D ERS

S T A R T E A R L Y

Make it Contextual T I P #3

11% 32% 73% 90%

Make it Contextual T I P #3

Leverage Just-in-Time ToolsT I P #4

G IV E R E PS M O B IL E A C C E S S

B UIL D C O NT E NT T O S UPPO R T J IT

D E F INE C O R E K NO W L E D G E

P OLL #2

Do you feel you can adequately measure if and when content is being leveraged?

Measure, Measure, MeasureT I P #5

G E T US A G E A NA L Y T IC S

L E V E R AG ET E C H NO L OG Y

6 5 % O F C O NT E NTG O E S UNUS E D

Q & AThank You!